After watching the film, decide, which of the following statements are true, and which are false. Po obejrzeniu filmu, zdecyduj, które z poniższych twierdzeń są prawdziwe, a które fałszywe.
Prawda
Fałsz
One of the advertising agency employees tells his friend he has a lot of new responsibilities at work and needs some help.
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Karol asks Wiktor to find the price estimate for the services they provided for one of their clients.
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They are talking about the children's clothing manufacturer.
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Wiktor cannot find a folder for this client.
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Karol needs the estimate from three years ago.
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Karol needs both the gross and the net estimate.
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The friends praise new computer software they work on.
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Copyright is not a very important topic in the advertisement agencies employees work.
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Source: Funmedia, cc0.
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Exercise 2
reklama
reklama
After watching the film, fill in the gaps in the sentences with correct prepositions. Use the word bank. Po obejrzeniu filmu, uzupełnij luki w zdaniach odpowiednimi przyimkami. Skorzystaj z banku słów.
of, to, with, at, about, by, for, in
Everything is fine ............ me.
I have a lot of new responsibilities ............ work
We have provided services ............ this client.
I am interested ............ the previous year's estimate
I need both ............ them.
And, ............ the way, this new spreadsheet works well, right?
I found out ............ it recently, as I was preparing one of the social advertisements.
I always pay attention ............ the copyright law. Thank you for your help.
Source: Funmedia, cc0.
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Exercise 3
reklama
reklama
After watching the film, match Polish words with their translations. Po obejrzeniu filmu, połącz polskie słowa z ich tłumaczeniami.
wycena usług, wycena brutto, wycena netto, oprogramowanie komputerowe, arkusz kalkulacyjny, prawa autorskie, gadżety reklamowe, programy graficzne, pinsy, reklama społeczna
After watching the voiced animation, fill in the gaps in the sentences. Use the word bank. Po obejrzeniu animacji z lektorem, uzupełnij luki w zdaniach. Skorzystaj z banku słów.
An advertising agency employee starts with drawing up a .................................... for the client.
BCG-matrix is a type of .................................... thanks to which the company gains knowledge on its current position on the market and its development abilities.
The information about the .................................... is also an essential element of the prepared advertisement.
We can find information on what elements are included in the .................................... and how much they cost in the price estimation.
Thanks to the BCG-matrix, we can establish which products can bring more .................................... in the future and which cannot.
BCG-matrix is considered to be an element of a company’s .....................................
We can get information about competition by analysing websites belonging to companies offering similar products and services to our company, or by analysing the profiles of specific companies on the .....................................
Direct meetings with representatives of relevant companies and the use of their .................................... allow for gathering the information directly.
Source: Funmedia, cc0.
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Exercise 5
reklama
reklama
After watching the voiced animation, choose the correct article. If no article is necessary, choose “-”. Po obejrzeniu animacji z lektorem, wybierz prawidłowy rodzajnik. Jeśli żaden rodzajnik nie jest potrzebnym wybierz “-”.
the, -, the, -, a, -, a, -, a, the, -, a, -, a, a, the, the, a, the, the, -, -, an, the
I am sure there are quite ............ few items there.
I will start with drawing up ............ price estimation for our regular client.
It is ............ essential part of the offer.
The client brought these documents to our advertising agency ............ last week.
This is how the company obtains knowledge on its current position on ............ market.
The structure of the BCG-matrix also includes information of the lifecycle of a product of ............ given company.
There are several companies offering similar products and services to ............ our company.
We need to obtain information about ............ competition.
Source: Funmedia, cc0.
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Exercise 6
reklama
reklama
After watching the voiced animation, match Polish names with their translations. Po obejrzeniu animacji z lektorem, połącz polskie nazwy z ich tłumaczeniami.
działania reklamowe, zysk, producent, obrót finansowy, planowanie strategiczne, usługa, media społecznościowe, udział w rynku, agencja reklamowa, konkurencja
advertising activities
manufacturer
advertising agency
profit
strategic planning
financial turnover
market share
competition
social media
service
Source: Funmedia, cc0.
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JOB OFFER
The advertising agency is looking for candidates for the position of artistic directorm555db4127a0cf72a_1536079536570_0artistic director.
Responsibilities:
- coordination of promotional campaignsm555db4127a0cf72a_1536079678270_0promotional campaigns,
- responsibility for artistic setting of advertising campaignsm555db4127a0cf72a_1536079692678_0advertising campaigns,
- management of a creative teamm555db4127a0cf72a_1536079694484_0creative team,
- responsibility for the visual settingm555db4127a0cf72a_1536079696043_0visual setting of promotional campaigns.
In addition, a candidate for the position is required to have the following qualifications:
- team management skills,
- 3 years of experience in the advertising industrym555db4127a0cf72a_1536079697380_0advertising industry (as a graphic designer, graphic artistm555db4127a0cf72a_1536079698707_0graphic artist or related artist),
- experience in a printing company or an online company would be an asset,
- fluent knowledge of graphic editors.
The Agency reserves the right to contact only selected persons who meet the above criteriam555db4127a0cf72a_1536079702564_0criteria.
The candidatem555db4127a0cf72a_1536079704035_0candidate will present three selected products and advertising services that they developed using computer software.
After listening to the audio recording, decide, which of the following sentences are true, and which are false. Po wysłuchaniu nagrania audio, zdecyduj, które z poniższych wypowiedzi są prawdziwe, a które fałszywe.
Prawda
Fałsz
The company is supposed to do a net estimate of advertising activities for our regular customer.
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It is for a women’s clothing manufacturer.
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Barry has many other duties now, including several estimates, billboard projects and advertising slogans.
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The new order is a very urgent matter.
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The CEO of this company cannot meet the advertising agency employees any time soon.
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Barry will be now also doing the estimate for a toy manufacturer and for a dairy company.
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Anna asked not to apply a price calculation based on the perceived value.
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Anna prepares one of the social ads they've been asked for.
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Source: Funmedia, cc0.
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Exercise 8
reklama
reklama
After listening to the audio recording, decide, whether the verbs missing in the following sentences should be accompanied by “to” or not and fill in the gaps. Use the word bank. Po wysłuchaniu nagrania audio, zdecyduj, czy w zdaniu brakuje czasownika z czy bez “to” i uzupełnij luki. Skorzystaj z banku słów.
to make, do, make, to do, use, to use, to prepare, prepare
There is a new task ....................
We must .................... a gross estimate for our regular customer.
Can you .................... this estimate?
I'm getting ready .................... one of the social ads we've been asked for.
I do not know if I would .................... it on time.
I will try .................... it on time.
You asked .................... a price calculation based on the perceived
What method of price calculation should I .................... for the cosmetics manufacturer?
Source: Funmedia, cc0.
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Exercise 9
reklama
reklama
After listening to the audio recording, match Polish names with their translations. Po wysłuchaniu nagrania audio, połącz polskie nazwy z ich tłumaczeniami.
prezes, reklama społeczna, działanie reklamowe, stały klient, slogan reklamowy, wycena brutto, kalkulacja cen, producent, projekt, postrzegana wartość
