EVALUATION OF THE ADVERTISING PROJECT

R4S564fBaAw6l1
reklama
R47suGg61UWKN1
reklama
RTZS2WhuavG6W1
reklama
ROsuLeoTxrTC41
reklama
RZ4T9UXIh1BlP1
Exercise 1
reklama
Source: Funmedia, cc0.
R72EqyzzAgDCJ1
Exercise 2
reklama
Source: Funmedia, cc0.
R1BYWtmslthxO1
reklama
Source: Funmedia, cc0.
mca4a8b238beb9782_1534951121415_0

DIVISION OF ADVERTISING ACTIONS

RsGOfIKE1leu61
reklama
R1Xyvu8Bi8ZIy1
Exercise 3
reklama
Source: Funmedia, cc0.
RsgxDtOvJXTrI1
Exercise 4
reklama
Source: Funmedia, cc0.
RiPJOltLQzaVb1
Exercise 5
reklama
Source: Funmedia, cc0.
mca4a8b238beb9782_1534951123218_0

ETHICAL STANDARDS

The standards of advertising ethicsmca4a8b238beb9782_1536082816718_0standards of advertising ethics are regulated in the provisionsmca4a8b238beb9782_1536082825145_0provisions of relevant ethical codesmca4a8b238beb9782_1536082825700_0ethical codes. One of them is the Code of Advertising Ethicsmca4a8b238beb9782_1536082826313_0Code of Advertising Ethics. It is a set of rules that should guide advertisersmca4a8b238beb9782_1536082826948_0advertisers and all those involved in advertising activitymca4a8b238beb9782_1536082827562_0advertising activity. This Code applies to all types of media. The Advertising Council takes care of the compliance of the advertising messagemca4a8b238beb9782_1536082824443_0advertising message with the standards contained in the Code of Advertising Ethics. The Advertising Ethics Commission operates within the Advertising Council. The Commission consists of arbitratorsmca4a8b238beb9782_1536082828197_0arbitrators from environments such as advertising agencies, media, advertisers. These are expertsmca4a8b238beb9782_1536082828823_0experts in the field of media, advertising and marketing.

R1PAgxpv6sHwf1
reklama
Source: Funmedia, cc0.
mca4a8b238beb9782_1536082816718_0
mca4a8b238beb9782_1536082823727_0
mca4a8b238beb9782_1536082824443_0
mca4a8b238beb9782_1536082825145_0
mca4a8b238beb9782_1536082825700_0
mca4a8b238beb9782_1536082826313_0
mca4a8b238beb9782_1536082826948_0
mca4a8b238beb9782_1536082827562_0
mca4a8b238beb9782_1536082828197_0
mca4a8b238beb9782_1536082828823_0
mca4a8b238beb9782_1534951124247_0

MAKING OF AN ADVERTISING FILM

RgTRjWWwhrGLc1
reklama
Ri5QrAXcFZbVW1
Exercise 6
reklama
Source: Funmedia, cc0.
RuIqPZyph8YRK1
Exercise 7
reklama
Source: Funmedia, cc0.
RzFsOhbLX15xk1
Exercise 8
reklama
Source: Funmedia, cc0.
mca4a8b238beb9782_1534951125110_0

CODE OF ADVERTISING ETHICS

RxMAMOIPXhyAf1
Source: Funmedia, cc0.
mca4a8b238beb9782_1534951125961_0

Pictures

1. STORAGE FACILITIES

The graphics shows storage facilities of the TV show production.

R1IEd4ohhmKDx1
Source: Funmedia, cc0.

The aspects that you should take into consideration when choosing storage facilities:

- decoration storage connected to a sound stage,

- transport ramp with a loading gate,

- freight lift,

- social facilities for technical employees,

- office part for production managers and their teams.

mca4a8b238beb9782_1534951425228_0

2. SOUND STAGE

The graphics helps to understand the most important aspects of sound stage selection.

R15Kvsi90a3cT1
Source: Funmedia, cc0.

When renting a sound stage, consider the following aspects:

- lighting, filming technique, sound system, decoration construction, post‑production,

- sufficiently strong transformer stations,

- fiber optic network,

- storage facilities,

- sound room.

mca4a8b238beb9782_1534951474328_0

3. FILM EDITING

The graphics shows film editing.

RZPtlQgSiQWmY1
Source: Funmedia, cc0.

Film editing is a technical film operation. It consists in combining a minimum of two frames, where the last frame of the preceding shot is glued to the first frame of the next shot. The editing is related to images and directing. The editing is usually carried out during the post‑production of the film.

mca4a8b238beb9782_1534951126825_0

Game

R1DkrVpVSrlxy1
reklama
Source: Funmedia, cc0.
R1IecRzmWAToY1
reklama
Source: Funmedia, cc0.
R14gPmNRbguoS1
reklama
Source: Funmedia, cc0.
mca4a8b238beb9782_1534951127721_0

Dictionary

mca4a8b238beb9782_1541448416923_0
active media (n. plural) // ˈæk.tɪv ˈmiː.di.ə
active media (n. plural) // ˈæk.tɪv ˈmiː.di.ə

media aktywne

mca4a8b238beb9782_1541448619710_0
actors (n. plural) // ˈæk.təz
actors (n. plural) // ˈæk.təz

aktorzy

mca4a8b238beb9782_1541448629702_0
advertiser / advertisers (n. C) // ˈædvətaɪzə / ˈædvətaɪzəz
advertiser / advertisers (n. C) // ˈædvətaɪzə / ˈædvətaɪzəz

reklamodawca

mca4a8b238beb9782_1541448635340_0
advertisers (n. plural) // ˈædvətaɪzəz
advertisers (n. plural) // ˈædvətaɪzəz

reklamodawcy

mca4a8b238beb9782_1541448640587_0
advertising activity /advertising activities (n. C or U) // ˈæd.və.taɪ.zɪŋ ækˈtɪv.ə.ti / ˈæd.və.taɪ.zɪŋ ækˈtɪv.ə.tiz
advertising activity /advertising activities (n. C or U) // ˈæd.və.taɪ.zɪŋ ækˈtɪv.ə.ti / ˈæd.və.taɪ.zɪŋ ækˈtɪv.ə.tiz

działalność reklamowa

mca4a8b238beb9782_1541448646276_0
advertising campaign / advertising campaigns (n. C) // ˈæd.və.taɪ.zɪŋ kæmˈpeɪn / ˈæd.və.taɪ.zɪŋ kæmˈpeɪnz
advertising campaign / advertising campaigns (n. C) // ˈæd.və.taɪ.zɪŋ kæmˈpeɪn / ˈæd.və.taɪ.zɪŋ kæmˈpeɪnz

kampania reklamowa

mnhbjf616f51376978c1_1498134nhbjf6_200
advertising carriers (n. plural) // ˈæd.və.taɪ.zɪŋ ˈkær.i.əz
advertising carriers (n. plural) // ˈæd.və.taɪ.zɪŋ ˈkær.i.əz

nośniki reklamy

mb7bbjc16f51376978c1_1498134b7bbjc_400
advertising expenditures (n. plural) // ˈæd.və.taɪ.zɪŋ ɪkˈspen.dɪ.tʃəz
advertising expenditures (n. plural) // ˈæd.və.taɪ.zɪŋ ɪkˈspen.dɪ.tʃəz

nakłady reklamowe

mc5ebc616f51376978c1_1498134c5ebc6_468
advertising message / advertising messages (n. C) // ˈæd.və.taɪ.zɪŋ ˈmes.ɪdʒ / ˈæd.və.taɪ.zɪŋ ˈmes.ɪdʒɪz
advertising message / advertising messages (n. C) // ˈæd.və.taɪ.zɪŋ ˈmes.ɪdʒ / ˈæd.və.taɪ.zɪŋ ˈmes.ɪdʒɪz

przekaz reklamowy

m99h2ei16f51376978c1_149813499h2ei_500
animation /animations (n. C or U) // ˌæn.ɪˈmeɪ.ʃən / ˌæn.ɪˈmeɪ.ʃənz
animation /animations (n. C or U) // ˌæn.ɪˈmeɪ.ʃən / ˌæn.ɪˈmeɪ.ʃənz

animacja

maikje716f51376978c1_1498134aikje7_304
arbitrators (n. plural) // ˈɑː.bɪ.treɪ.təz
arbitrators (n. plural) // ˈɑː.bɪ.treɪ.təz

arbitrzy

mncb3hk16f51376978c1_1498134ncb3hk_300
ATL media (n. plural) // eɪ‑tiː‑ɛl ˈmiː.di.ə
ATL media (n. plural) // eɪ‑tiː‑ɛl ˈmiː.di.ə

media ATL

mgfnked16f51376978c1_1498134gfnked_203
audience / audiences (n. C) // ˈɔː.di.əns / ˈɔː.di.ənsɪz
audience / audiences (n. C) // ˈɔː.di.əns / ˈɔː.di.ənsɪz

odbiorcy

m2i3hde16f51376978c1_14981342i3hde_814
BTL media (n. plural) // biː‑tiː‑ɛl ˈmiː.di.ə
BTL media (n. plural) // biː‑tiː‑ɛl ˈmiː.di.ə

media BTL

mdgfeec16f51376978c1_1498134dgfeec_604
Code of Advertising Ethics (n. singular) // kəʊd əv ˈæd.və.taɪ.zɪŋ ˈeθ·ɪks
Code of Advertising Ethics (n. singular) // kəʊd əv ˈæd.və.taɪ.zɪŋ ˈeθ·ɪks

kodeks etyki reklamy

maheg8e16f51376978c1_1498134aheg8e_847
core media (n. plural) // kɔː ˈmiː.di.ə
core media (n. plural) // kɔː ˈmiː.di.ə

media podstawowe

maj2kna16f51376978c1_1498134aj2kna_130
decoration construction (n. U) // ˌdek.əˈreɪ.ʃən kənˈstrʌk.ʃən
decoration construction (n. U) // ˌdek.əˈreɪ.ʃən kənˈstrʌk.ʃən

budowa dekoracji

mahhe6m16f51376978c1_1498134ahhe6m_217
decoration storage / decoration storages (n. C) // ˌdek.əˈreɪ.ʃən ˈstɔː.rɪdʒ / ˌdek.əˈreɪ.ʃən ˈstɔː.rɪdʒɪz
decoration storage / decoration storages (n. C) // ˌdek.əˈreɪ.ʃən ˈstɔː.rɪdʒ / ˌdek.əˈreɪ.ʃən ˈstɔː.rɪdʒɪz

magazyn scenograficzny

mb6ackn16f51376978c1_1498134b6ackn_482
direct marketing (n. U) // daɪˈrekt ˈmɑː.kɪ.tɪŋ
direct marketing (n. U) // daɪˈrekt ˈmɑː.kɪ.tɪŋ

marketing bezpośredni

mbfadee16f51376978c1_1498134bfadee_998
directing (n.U) // daɪˈrektɪŋ
directing (n.U) // daɪˈrektɪŋ

reżyseria

mgk363g16f51376978c1_1498134gk363g_366
directional media (n. plural) // daɪˈrek.ʃən.əl ˈmiː.di.ə
directional media (n. plural) // daɪˈrek.ʃən.əl ˈmiː.di.ə

media kierunkowe

mg55cjm16f51376978c1_1498134g55cjm_115
distribution (n. U) // ˌdɪs.trɪˈbjuː.ʃən
distribution (n. U) // ˌdɪs.trɪˈbjuː.ʃən

dystrybucja

mjfkgeh16f51376978c1_1498134jfkgeh_571
editing schedule / editing schedules (n. C) // ˈed.ɪ.tɪŋ ˈʃedʒ.uːl / ˈed.ɪ.tɪŋ ˈʃedʒ.uːlz
editing schedule / editing schedules (n. C) // ˈed.ɪ.tɪŋ ˈʃedʒ.uːl / ˈed.ɪ.tɪŋ ˈʃedʒ.uːlz

harmonogram montażu

m5kmhmf16f51376978c1_14981345kmhmf_768
ethical codes (n. plural) // ˈeθ·ɪ·kəl kəʊdz
ethical codes (n. plural) // ˈeθ·ɪ·kəl kəʊdz

kodeksy etyczne

mdmjhb516f51376978c1_1498134dmjhb5_503
expert / experts (n. C) // ˈek.spɜːt / ˈek.spɜːts
expert / experts (n. C) // ˈek.spɜːt / ˈek.spɜːts

ekspert

m2g5d8e16f51376978c1_14981342g5d8e_272
fiber optic network / fiber optic networks (n. C) // ˈfaɪ.bə ˈɒp.tɪk ˈnet.wɜːk / ˈfaɪ.bə ˈɒp.tɪk ˈnet.wɜːks
fiber optic network / fiber optic networks (n. C) // ˈfaɪ.bə ˈɒp.tɪk ˈnet.wɜːk / ˈfaɪ.bə ˈɒp.tɪk ˈnet.wɜːks

sieć światłowodowa

mid5anh16f51376978c1_1498134id5anh_318
Film editing (n. U) // fɪlm ˈed.ɪ.tɪŋ
Film editing (n. U) // fɪlm ˈed.ɪ.tɪŋ

montaż filmowy

mbchgg916f51376978c1_1498134bchgg9_214
filming technique / filming techniques (n. C) // ˈfɪl.mɪŋ tekˈniːk / ˈfɪl.mɪŋ tekˈniːks
filming technique / filming techniques (n. C) // ˈfɪl.mɪŋ tekˈniːk / ˈfɪl.mɪŋ tekˈniːks

technika zdjęciowa

mjhd2bc16f51376978c1_1498134jhd2bc_215
frames (n. plural) // freɪmz
frames (n. plural) // freɪmz

kadry

mbcgih716f51376978c1_1498134bcgih7_220
freight lift / freight lifts (n.C) // freɪt lɪft / freɪt lɪfts
freight lift / freight lifts (n.C) // freɪt lɪft / freɪt lɪfts

winda towarowa

mgefmbm16f51376978c1_1498134gefmbm_116
intermediary / intermediaries (n.C) // ˌɪn.təˈmiː.di.ə.ri / ˌɪn.təˈmiː.di.ə.riz
intermediary / intermediaries (n.C) // ˌɪn.təˈmiː.di.ə.ri / ˌɪn.təˈmiː.di.ə.riz

pośrednik

mhe6jja16f51376978c1_1498134he6jja_175
lighting (n. U) // ˈlaɪ.tɪŋ
lighting (n. U) // ˈlaɪ.tɪŋ

oświetlenie

mjbmhkn16f51376978c1_1498134jbmhkn_435
list of preferences / lists of preferences (n.C) // lɪst əv ˈpref.ər.əns / lɪsts əv ˈpref.ər.ənsɪz
list of preferences / lists of preferences (n.C) // lɪst əv ˈpref.ər.əns / lɪsts əv ˈpref.ər.ənsɪz

lista preferencji

mefkii916f51376978c1_1498134efkii9_134
loading gate / loading gates (n. C) // ˈləʊdɪŋ ɡeɪt / ˈləʊdɪŋ ɡeɪts
loading gate / loading gates (n. C) // ˈləʊdɪŋ ɡeɪt / ˈləʊdɪŋ ɡeɪts

brama załadunkowa

mhb8gai16f51376978c1_1498134hb8gai_180
mass media (n. plural) // mæs ˈmiː.di.ə
mass media (n. plural) // mæs ˈmiː.di.ə

środki masowego przekazu

mf447df16f51376978c1_1498134f447df_800
media (n. plural) // ˈmiː.di.ə
media (n. plural) // ˈmiː.di.ə

środki przekazu

mg3keci16f51376978c1_1498134g3keci_123
narration (n. U) // nəˈreɪ.ʃən
narration (n. U) // nəˈreɪ.ʃən

narracja

m5cfdd216f51376978c1_14981345cfdd2_199
non‑directional media (n. plural) // ˌnɒn -daɪˈrek.ʃən.əl ˈmiː.di.ə
non‑directional media (n. plural) // ˌnɒn -daɪˈrek.ʃən.əl ˈmiː.di.ə

media niekierunkowe

mfaa6kk16f51376978c1_1498134faa6kk_243
outdoor locations (n. plural) // ˈaʊtˌdɔː ləʊˈkeɪ.ʃənz
outdoor locations (n. plural) // ˈaʊtˌdɔː ləʊˈkeɪ.ʃənz

plenery

m82d69k16f51376978c1_149813482d69k_158
passive media (n. plural) // ˈpæs.ɪv ˈmiː.di.ə
passive media (n. plural) // ˈpæs.ɪv ˈmiː.di.ə

media pasywne

miee3nf16f51376978c1_1498134iee3nf_148
persuasive message / persuasive messages (n. C) // pəˈsweɪ.sɪv ˈmes.ɪdʒ / pəˈsweɪ.sɪv ˈmes.ɪdʒɪz
persuasive message / persuasive messages (n. C) // pəˈsweɪ.sɪv ˈmes.ɪdʒ / pəˈsweɪ.sɪv ˈmes.ɪdʒɪz

komunikat perswazyjny

mngj44f16f51376978c1_1498134ngj44f_297
picture /pictures (n. C) // ˈpɪk.tʃə / ˈpɪk.tʃəz
picture /pictures (n. C) // ˈpɪk.tʃə / ˈpɪk.tʃəz

obraz

mbnemfb16f51376978c1_1498134bnemfb_465
post‑production (n. U) // pəʊst‑prəˈdʌk.ʃən
post‑production (n. U) // pəʊst‑prəˈdʌk.ʃən

post‑produkcja

menmg4d16f51376978c1_1498134enmg4d_238
pre‑production (n. U) // priː‑prəˈdʌk.ʃən
pre‑production (n. U) // priː‑prəˈdʌk.ʃən

przedprodukcja

mdm9hac16f51376978c1_1498134dm9hac_603
premium connectivity (n. U) // ˈpriː.mi.əm ˌkɒn.ekˈtɪv.ə.ti
premium connectivity (n. U) // ˈpriː.mi.əm ˌkɒn.ekˈtɪv.ə.ti

połączenie specjalne

m5cef4d16f51376978c1_14981345cef4d_443
production company / production companies (n. C) // prəˈdʌk.ʃən ˈkʌm.pə.ni / prəˈdʌk.ʃən ˈkʌm.pə.niz
production company / production companies (n. C) // prəˈdʌk.ʃən ˈkʌm.pə.ni / prəˈdʌk.ʃən ˈkʌm.pə.niz

firma produkcyjna

m7bd66716f51376978c1_14981347bd667_976
production crew / production crews (n. C) // prəˈdʌk.ʃən kruː / prəˈdʌk.ʃən kruːz
production crew / production crews (n. C) // prəˈdʌk.ʃən kruː / prəˈdʌk.ʃən kruːz

ekipa realizacyjna

m3bkb8i16f51376978c1_14981343bkb8i_430
production managers (n. plural) // prəˈdʌk.ʃən ˈmæn.ɪ.dʒəz
production managers (n. plural) // prəˈdʌk.ʃən ˈmæn.ɪ.dʒəz

kierownicy produkcji

mfg6bc416f51376978c1_1498134fg6bc4_705
production schedule / production schedules (n. C) // prəˈdʌk.ʃən ˈʃedʒ.uːl / prəˈdʌk.ʃən ˈʃedʒ.uːlz
production schedule / production schedules (n. C) // prəˈdʌk.ʃən ˈʃedʒ.uːl / prəˈdʌk.ʃən ˈʃedʒ.uːlz

harmonogram produkcji

mkmdfbf16f51376978c1_1498134kmdfbf_662
promoter / promoters (n. C) // prəˈməʊ.tə / prəˈməʊ.təz
promoter / promoters (n. C) // prəˈməʊ.tə / prəˈməʊ.təz

promujący

mbcgehm16f51376978c1_1498134bcgehm_952
promotion of services / promotions of services (n. C or U) // prəˈməʊ.ʃən əv ˈsɜː.vɪsɪz / prəˈməʊ.ʃənz əv ˈsɜː.vɪsɪz
promotion of services / promotions of services (n. C or U) // prəˈməʊ.ʃən əv ˈsɜː.vɪsɪz / prəˈməʊ.ʃənz əv ˈsɜː.vɪsɪz

promocja usług

m58nh9g16f51376978c1_149813458nh9g_585
provisions (n. plural) // prəˈvɪʒ.ənz
provisions (n. plural) // prəˈvɪʒ.ənz

przepisy

mh5gd8216f51376978c1_1498134h5gd82_790
recipient / recipients (n. C) // rɪˈsɪp.i.ənt / rɪˈsɪp.i.ənts
recipient / recipients (n. C) // rɪˈsɪp.i.ənt / rɪˈsɪp.i.ənts

odbiorca

mgfj46e16f51376978c1_1498134gfj46e_679
sales promotion / sales promotions (n. C or U) // seɪlz prəˈməʊ.ʃən / seɪlz prəˈməʊ.ʃənz
sales promotion / sales promotions (n. C or U) // seɪlz prəˈməʊ.ʃən / seɪlz prəˈməʊ.ʃənz

promocja sprzedaży

mmkdnhn16f51376978c1_1498134mkdnhn_326
scenographer / scenographers (n. C) // siːˈnɒɡrəfə / siːˈnɒɡrəfəz
scenographer / scenographers (n. C) // siːˈnɒɡrəfə / siːˈnɒɡrəfəz

scenograf

m4fbiea16f51376978c1_14981344fbiea_173
social facilities (n. plural) // ˈsəʊ.ʃəl fəˈsɪl.ə.tiz
social facilities (n. plural) // ˈsəʊ.ʃəl fəˈsɪl.ə.tiz

zaplecze socjalne

m8nd43d16f51376978c1_14981348nd43d_973
sound stage / sound stages (n.C) // saʊnd steɪdʒ / saʊnd steɪdʒɪz
sound stage / sound stages (n.C) // saʊnd steɪdʒ / saʊnd steɪdʒɪz

hala zdjęciowa

mid9i8c16f51376978c1_1498134id9i8c_472
sound system / sound systems (n. C) // saʊnd ˈsɪs.təm / saʊnd ˈsɪs.təmz
sound system / sound systems (n. C) // saʊnd ˈsɪs.təm / saʊnd ˈsɪs.təmz

nagłośnienie

mamih3f16f51376978c1_1498134amih3f_867
soundtrack / soundtracks (n. C) // ˈsaʊnd.træk / ˈsaʊnd.træks
soundtrack / soundtracks (n. C) // ˈsaʊnd.træk / ˈsaʊnd.træks

podkład dźwiękowy

mkg2dfi16f51376978c1_1498134kg2dfi_703
standards of advertising ethics (phrase) // ˈstæn.dədz əv ˈæd.və.taɪ.zɪŋ ˈeθ·ɪks
standards of advertising ethics (phrase) // ˈstæn.dədz əv ˈæd.və.taɪ.zɪŋ ˈeθ·ɪks

normy etyki działalności reklamowej

m4bcffk16f51376978c1_14981344bcffk_298
storage facilities (n. plural) // ˈstɔː.rɪdʒ fəˈsɪl.ə.tiz
storage facilities (n. plural) // ˈstɔː.rɪdʒ fəˈsɪl.ə.tiz

zaplecze magazynowe

m6e6dkd16f51376978c1_14981346e6dkd_510
supporting media (n. plural) // səˈpɔː.tɪŋ ˈmiː.di.ə
supporting media (n. plural) // səˈpɔː.tɪŋ ˈmiː.di.ə

media wspomagające

mgga4ed16f51376978c1_1498134gga4ed_221
transformer stations (n. plural) // trænsˈfɔː.mə ˈsteɪ.ʃənz
transformer stations (n. plural) // trænsˈfɔː.mə ˈsteɪ.ʃənz

stacje transformatorowe

mhmhb4516f51376978c1_1498134hmhb45_763
transport ramp / transport ramps (n. C) // ˈtræn.spɔːt ræmp / ˈtræn.spɔːt ræmps
transport ramp / transport ramps (n. C) // ˈtræn.spɔːt ræmp / ˈtræn.spɔːt ræmps

rampa transportowa