After watching the film, decide, which of the following sentences are true, and which are false. Po obejrzeniu filmu, zdecyduj, które z poniższych zdań są prawdziwe, a które fałszywe.
Prawda
Fałsz
The client thinks that not everything is done very professionally in the advertising project.
□
□
The client believes that the advertising message is very readable.
□
□
The only problem is that the target group has not been properly identified.
□
□
The advertising agency employee says they were concerned that the advertisement they proposed might seem too aggressive.
□
□
The client says it's fine, it catches attention, but he would not use the word "aggressive" here.
□
□
The client says that previously, they had a great agency, but - unfortunately, due to personal reasons it had to suspend their activities.
□
□
Both the client and the agency employee agree that an aggressive advertising film can sometimes discourage the audience instead of interesting them.
□
□
The client is sure, they will never use this agency services again.
□
□
Source: Funmedia, cc0.
R72EqyzzAgDCJ1
Exercise 2
reklama
reklama
After watching the film, choose the correct adjective or adverb. Po obejrzeniu filmu, wybierz prawidłowy przymiotnik lub przysłówek.
Everything is done very ............................ here.
The advertising message is also very ............................
The target group has also been ............................ identified.
Isn’t the advertisement we proposed too ............................
You have done a really ............................ job.
Previously, we were ............................ as far as the advertising agency was concerned.
And what exactly was the problem in the ............................ partnership?
We would ............................ work for you in the future.
After watching the voiced animation, match the name of media used with the advertising activities. Po obejrzeniu animacji z lektorem, połącz nazwę użytych mediów z działaniami reklamowymi.
ATL media, passive media, core media, directional media, supporting media, BTL media, non-directional media, active media
Advertising activities here are the activities for which the largest advertising expenditures are allocated. These are activities carried out in such media as television, radio and newspapers.
Advertising activities in here, are activities for which a smaller part of advertising expenditure is intended. These include activities carried out in such media as the Internet or cinema.
Advertising activities through these media, include various types of advertising and other forms of promotion of services and goods, which are implemented through various mass media, such as television, radio, press, internet.
Advertising activities carried out via this media category, include all advertising activities conducted using other advertising carriers than mass media.
Advertising activities in these media are activities towards which their recipients adopt an active attitude, i.e. where the recipient can independently appear, e.g. on Facebook or Twitter.
Advertising activities in these media are actions towards which their recipients take a passive attitude. In other words, apart from consumption, they cannot do anything; this is the case with media such as the press, television or radio.
All advertising activities carried out in these media are activities that allow reaching a specific group of recipients. Examples of such media are specialist magazines and thematic forums.
Advertising activities carried out through these media are directed to the general public. Examples of these media are television and the press.
Source: Funmedia, cc0.
RsgxDtOvJXTrI1
Exercise 4
reklama
reklama
After watching the voiced animation, fill in the gaps in the sentences with correct prepositions. Use the word bank. Po obejrzeniu animacji z lektorem, uzupełnij luki w zdaniach odpowiednim przyimkiem. Skorzystaj z banku słów.
of, towards, through, out, for, in, on, from
We should discuss advertising activities .............. the core media
They are the activities .............. which the largest advertising expenditures are allocated
These are activities carried .............. in different media
But .............. the other hand, it is more expensive.
A smaller part .............. advertising expenditure is intended here.
Advertising activities .............. the ATL media include various types of advertising
Advertising activities in active media are activities .............. which their recipients adopt an active attitude
Apart .............. consumption, they cannot do anything.
Source: Funmedia, cc0.
RiPJOltLQzaVb1
Exercise 5
reklama
reklama
After watching the voiced animation, match Polish terms with their translations. Po obejrzeniu animacji z lektorem, połącz polskie terminy z ich tłumaczeniami.
nakład reklamowy, media kierunkowe, media niekierunkowe, media wspomagające, nośnik reklamy, media aktywne, media podstawowe, środek masowego przekazu, media pasywne, promocja usług
core media
advertising expenditures
supporting media
promotion of services
mass media
advertising carrier
active media
passive media
directional media
non-directional media
Source: Funmedia, cc0.
mca4a8b238beb9782_1534951123218_0
ETHICAL STANDARDS
The standards of advertising ethicsmca4a8b238beb9782_1536082816718_0standards of advertising ethics are regulated in the provisionsmca4a8b238beb9782_1536082825145_0provisions of relevant ethical codesmca4a8b238beb9782_1536082825700_0ethical codes. One of them is the Code of Advertising Ethicsmca4a8b238beb9782_1536082826313_0Code of Advertising Ethics. It is a set of rules that should guide advertisersmca4a8b238beb9782_1536082826948_0advertisers and all those involved in advertising activitymca4a8b238beb9782_1536082827562_0advertising activity. This Code applies to all types of media. The Advertising Council takes care of the compliance of the advertising messagemca4a8b238beb9782_1536082824443_0advertising message with the standards contained in the Code of Advertising Ethics. The Advertising Ethics Commission operates within the Advertising Council. The Commission consists of arbitratorsmca4a8b238beb9782_1536082828197_0arbitrators from environments such as advertising agencies, media, advertisers. These are expertsmca4a8b238beb9782_1536082828823_0experts in the field of media, advertising and marketing.
After listening to the audio recording, fill in the gaps in the sentences. Use the word bank. Po wysłuchaniu nagrania audio, uzupełnij luki w zdaniach. Skorzystaj z banku słów.
production crew, -, Pre-production, preparing, location, production company, money, schedule
The next stage of .................................... the advertisement will begin with pre-production
.................................... is the stage in which the production crew is selected.
The includes a scenographer and actors. ....................................
You should choose a .................................... that will deal with the implementation of the advertisement.
The .................................... for the advertising film, that is sound stage, outdoor locations, etc. has to be chosen
You also need to identify production or editing ....................................
The client will call again to discuss the details ....................................
The client is spending a lot of .................................... on this ad
Source: Funmedia, cc0.
RuIqPZyph8YRK1
Exercise 7
reklama
reklama
There are verbs missing in the following popular short sentences. Choose the correct ones. W poniższych popularnych krótkich zdaniach brakuje czasownika. Wybierz prawidłowy.
like, came, seat, follows, stand, thank so much, thanks, wish, Have, mean, wanted, wishing, does, demand, Do, want, thank, sit, Be, want, read, tell, explain, realize
Please .......................... down.
Would you .......................... something to drink?
No, .......................... you.
As you ..........................
Could you .......................... to me what it is exactly?
And what .......................... later?
What does this ..........................?
.......................... a nice day.
Source: Funmedia, cc0.
RzFsOhbLX15xk1
Exercise 8
reklama
reklama
After listening to the audio recording, match Polish words with their translations. Po wysłuchaniu nagrania audio, połącz poniższe słowa z ich tłumaczeniami.
preprodukcja, hala zdjęciowa, firma producencka, scenograf, ekspert, harmonogram montażu, ekipa realizacyjna, aktor, plener, harmonogram produkcji
pre-production
expert
production crew
scenographer
actor
production company
sound stage
outdoor location
production schedule
editing schedule
Source: Funmedia, cc0.
mca4a8b238beb9782_1534951125110_0
CODE OF ADVERTISING ETHICS
RxMAMOIPXhyAf1
reklama
Source: Funmedia, cc0.
mca4a8b238beb9782_1534951125961_0
Pictures
1. STORAGE FACILITIES
The graphics shows storage facilities of the TV show production.
R1IEd4ohhmKDx1
reklama
Source: Funmedia, cc0.
The aspects that you should take into consideration when choosing storage facilities:
- decoration storage connected to a sound stage,
- transport ramp with a loading gate,
- freight lift,
- social facilities for technical employees,
- office part for production managers and their teams.
mca4a8b238beb9782_1534951425228_0
2. SOUND STAGE
The graphics helps to understand the most important aspects of sound stage selection.
R15Kvsi90a3cT1
reklama
Source: Funmedia, cc0.
When renting a sound stage, consider the following aspects:
Film editing is a technical film operation. It consists in combining a minimum of two frames, where the last frame of the preceding shot is glued to the first frame of the next shot. The editing is related to images and directing. The editing is usually carried out during the post‑production of the film.
