Trade negotiations in a bookshop

1. Film in the standard version.

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2. Film with subtitles.

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3. Film with subtitles and pauses. Listen and repeat after the speaker.

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4. Film with subtitles and narration.

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Exercise 1
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Exercise 2
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Exercise 3
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Exercise 4
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Exercise 5
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Advertisement - media and types.

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Exercise 6
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Exercise 7
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Exercise 8
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Exercise 9
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Commercial offer of a publishing house

The document shows the commercial offer of a publishing house specializing in coffee table books. The offer is aimed at a varied audience. The amount of a discount or price abatements depends on the number of ordered copies.

We invite interested parties to participate in distributionm840df9849363ec94_1498575923272_0distribution of our coffee table books. We offer nature and military albums.

Our offerm840df9849363ec94_1498575954068_0offer is directed to wholesalersm840df9849363ec94_1498575982876_0wholesalers, bookshopsm840df9849363ec94_1498576010882_0bookshops and schoolsm840df9849363ec94_1498576033885_0schools. The price of the album depends on the paymentm840df9849363ec94_1498576064519_0payment method and the order sizem840df9849363ec94_1498576088775_0order size. When paying in cashm840df9849363ec94_1498576112623_0paying in cash, you will receive a 10% discountm840df9849363ec94_1498576144447_0discount from the catalogue pricem840df9849363ec94_1498576169276_0catalogue price. With orders above 1000 copies, we offer an additional 15% price abatementm840df9849363ec94_1498576200059_0price abatement. All catalogue prices are net prices.

In the case of bookshops, the unit pricem840df9849363ec94_1498576226672_0unit price is set individually. Additionally, we include advertising materialsm840df9849363ec94_1498576255253_0advertising materials.

We also have a special offer for schools. For orders over 10 copies, the school receives one selected album for freem840df9849363ec94_1498576282195_0for free. If you are interested in our offer, please contact our Sales Office.

Exercise 10
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Bookshop promotion in the local community

The owner of a bookshop sends an email to an employee. It is a request to prepare a bookshop stand for the local fair.

Mrs. Ola,

In relation to the annual fair organized by our housing estate, please prepare the bookshop’s exhibition offerm840df9849363ec94_1498576993408_0bookshop’s exhibition offer.

The bookshop offerm840df9849363ec94_1498576993408_0bookshop offer should be both an advertisement and promotion of our shop. For years we have been integrated into the housing estate environment, therefore the local residents associate us with the purchase of textbooksm840df9849363ec94_1498577033867_0purchase of textbooks,children's booksm840df9849363ec94_1498577079188_0children's books and office articlesm840df9849363ec94_1498577108147_0office articles.

Using the opportunity to meet with our neighbours, we can change their attitude and perception of our bookshopm840df9849363ec94_1498577132420_0bookshop.

I suggest setting up an advertising boothm840df9849363ec94_1498577162910_0advertising booth with banners. The advertising counterm840df9849363ec94_1498577227095_0advertising counter should be decorated with children’s interests in mind.

We could order a service directed at the youngests children. Please hire a group that will dress as fairy tale characters. A mini‑theatre accompanying our exhibitionm840df9849363ec94_1498577252008_0exhibition will draw the attention of potential readersm840df9849363ec94_1498577276314_0readers.

Moreover, there will be competitions with book prizesm840df9849363ec94_1498577301069_0book prizes on the main heroes of the children’s fantasy. The invitation to participate in the fair connected with our promotionm840df9849363ec94_1498577328188_0promotion should be put on a local radio, leafletsm840df9849363ec94_1498577350645_0leaflets should be printed and distributed directly to the local residents and at the local school. It will also be necessary to place postersm840df9849363ec94_1498577378568_0posters in the shop windowm840df9849363ec94_1498577404088_0shop window.

Please contact me if you have any questions.

Best regards,

K.

Exercise 11
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Bookshop classes - an offer for schools

The material is an invitation to bookshop classes in an antique bookshop. The classes are conducted in consultation with teachers and are adjusted to the curricula of particular classes.

Dear Sir or Madam,

As a part of overall library educationm840df9849363ec94_1498578030028_0library education ,we propose participation in bookshop classesm840df9849363ec94_1498578057511_0bookshop classes. They are organized for students of elementary schools, high schools and trade schools.

The subjects of the classes held in an Antique Bookshop are:

bookm840df9849363ec94_1498578087945_0book and print historym840df9849363ec94_1498578113793_0print history,history of book sellingm840df9849363ec94_1498578138751_0history of book selling and antiquarian movement.

The classes are conducted in consultation with teachers and are adjusted to the curricula of particular classes.

We are inviting children from classes 1 to 3, for whom we have prepared a block: A book for childrenm840df9849363ec94_1498578173203_0A book for children. Fairy tale and fable. As a part of the classes, we will present the offer of our bookshopm840df9849363ec94_1498576993408_0offer of our bookshop, and the children will also receive catalogues of publishing housesm840df9849363ec94_1498578224846_0catalogues of publishing houses specializing in books for the youngest children.

As a part of the promotion, we will present a theatrical scenem840df9849363ec94_1498578253901_0theatrical scene with the participation of the children dressed as fairy tale characters.

In our bookshop offerm840df9849363ec94_1498576993408_0bookshop offer, we also have editions of older fairy tales and fables with beautiful illustrations. At the end of the class there will be a contest on the knowledge of fairy tale characters, audiobooksm840df9849363ec94_1498578286031_0audiobooks will be awarded as prizes

Please contact our antique bookshop in case of any questions.

Exercise 12
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Exercise 13
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Exercise 14
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Bookshop promotion - author meet‑up at a school

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Exercise 15
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Exercise 16
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Picture

Figure or picture. Presentation of books on a bookcase. Various titles are displayed - new arrivals are highlighted

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Author meet‑up at a book fair. Books are signed by the author during the meet‑up.

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Bookshop stand at the Book Fair.

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Game 1

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Game 2

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An order for a market stall

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Dictionary

a book for children (phrase) ə bʊk fɔːr ˈtʃɪl.drən
a book for children (phrase) ə bʊk fɔːr ˈtʃɪl.drən

książka dla dzieci

advertisement (n. C) ədˈvɜː.tɪs.mənt
advertisement (n. C) ədˈvɜː.tɪs.mənt

reklama

advertising banner (n. C) ˈæd.və.taɪ.zɪŋ ˈbæn.ər
advertising banner (n. C) ˈæd.və.taɪ.zɪŋ ˈbæn.ər

baner reklamowy

advertising block (n. C) ˈæd.və.taɪ.zɪŋ blɒk
advertising block (n. C) ˈæd.və.taɪ.zɪŋ blɒk

blok reklamowy

advertising booth (n. C) ˈæd.və.taɪ.zɪŋ buːð
advertising booth (n. C) ˈæd.və.taɪ.zɪŋ buːð

stoisko reklamowe

advertising counter (n. C) ˈæd.və.taɪ.zɪŋ ˈkaʊn.tər
advertising counter (n. C) ˈæd.və.taɪ.zɪŋ ˈkaʊn.tər

lada handlowa

advertising material (n. U) ˈædvətaɪzɪŋ məˈtɪəriəl
advertising material (n. U) ˈædvətaɪzɪŋ məˈtɪəriəl

materiał reklamowe

advertising medium (n. C) ˈæd.və.taɪ.zɪŋ ˈmiː.di.əm
advertising medium (n. C) ˈæd.və.taɪ.zɪŋ ˈmiː.di.əm

nośnik reklamowy

agreement (n. C) əˈɡriː.mənt
agreement (n. C) əˈɡriː.mənt

porozumienie

artwork (n. U) ˈɑːt.wɜːk
artwork (n. U) ˈɑːt.wɜːk

oprawa plastyczna

audiobook (n. C) ˈɔː.di.əʊ.bʊk
audiobook (n. C) ˈɔː.di.əʊ.bʊk

audiobook

author (n. C) ˈɔː.θər
author (n. C) ˈɔː.θər

autor

billboard (n. C) ˈbɪl.bɔːd
billboard (n. C) ˈbɪl.bɔːd

plansza reklamowa

book prize (n. C) bʊk praɪz
book prize (n. C) bʊk praɪz

nagroda książkowa

bookshop (n. C) ˈbʊk.ʃɒp
bookshop (n. C) ˈbʊk.ʃɒp

księgarnia

bookshop offer (n. C) ˈbʊk.ʃɒp ˈbʊk.ʃɒp
bookshop offer (n. C) ˈbʊk.ʃɒp ˈbʊk.ʃɒp

oferta księgarni

brochure (n. C) brəʊ.ʃər
brochure (n. C) brəʊ.ʃər

broszura

buy (v.) baɪ
buy (v.) baɪ

kupować

campaign range (n. U) kæmˈpeɪn reɪndʒ
campaign range (n. U) kæmˈpeɪn reɪndʒ

zasięg kampanii

catalogue (n. C) ˈkæt.əl.ɒɡ
catalogue (n. C) ˈkæt.əl.ɒɡ

katalog

catalogue of publishing house (phrase) ˈkætᵊlɒɡ ɒv ˈpʌblɪʃɪŋ haʊs
catalogue of publishing house (phrase) ˈkætᵊlɒɡ ɒv ˈpʌblɪʃɪŋ haʊs

katalog wydawnictwa

catalogue price (n. C) ˈkæt.əl.ɒɡ praɪs
catalogue price (n. C) ˈkæt.əl.ɒɡ praɪs

cena katalogowa

cheap (adj.) tʃiːp
cheap (adj.) tʃiːp

tani

class on books (phrase) klɑːs ɒn bʊks
class on books (phrase) klɑːs ɒn bʊks

lekcja księgarska

commercial (n. C) kəˈmɜː.ʃəl
commercial (n. C) kəˈmɜː.ʃəl

spot reklamowy

commercial offer (n. C) kəˈmɜː.ʃəl ˈɒf.ər
commercial offer (n. C) kəˈmɜː.ʃəl ˈɒf.ər

oferta handlowa

contest (n. C) ˈkɒn.test
contest (n. C) ˈkɒn.test

konkurs

cultural life (n. C, U) ˈkʌl.tʃər.əl laɪf
cultural life (n. C, U) ˈkʌl.tʃər.əl laɪf

życie kulturalne

customer communication channel (phrase) ˈkʌs.tə.mər kəˌmjuː.nɪˈkeɪ.ʃən ˈtʃæn.əl
customer communication channel (phrase) ˈkʌs.tə.mər kəˌmjuː.nɪˈkeɪ.ʃən ˈtʃæn.əl

kanał dotarcia

direct advertising (n. U) daɪˈrekt ˈæd.və.taɪ.zɪŋ
direct advertising (n. U) daɪˈrekt ˈæd.və.taɪ.zɪŋ

reklama bezpośrednia

discount (n. C) ˈdɪs.kaʊnt
discount (n. C) ˈdɪs.kaʊnt

rabat

distribution (n. U) dɪs.trɪˈbjuː.ʃən
distribution (n. U) dɪs.trɪˈbjuː.ʃən

dystrybucja

exhibition (n. C) ek.sɪˈbɪʃ.ən
exhibition (n. C) ek.sɪˈbɪʃ.ən

wystawa

exhibition of publishing novelties (phrase) ˌeksɪˈbɪʃᵊn ɒv ˈpʌblɪʃɪŋ ˈnɒvᵊltiz
exhibition of publishing novelties (phrase) ˌeksɪˈbɪʃᵊn ɒv ˈpʌblɪʃɪŋ ˈnɒvᵊltiz

wystawa nowości wydawniczych

folder (n. C) ˈfəʊl.dər
folder (n. C) ˈfəʊl.dər

folder

for free (phrase) fɔːr friː
for free (phrase) fɔːr friː

bezpłatnie

gift (n. C) ɡɪft
gift (n. C) ɡɪft

prezent

history of book selling (phrase) ˈhɪstᵊri ɒv bʊk selɪŋ
history of book selling (phrase) ˈhɪstᵊri ɒv bʊk selɪŋ

dzieje księgarstwa

history of books (phrase) ˈhɪstᵊri ɒv bʊks
history of books (phrase) ˈhɪstᵊri ɒv bʊks

historia książki

history of print (phrase) ˈhɪstᵊri ɒv prɪnt
history of print (phrase) ˈhɪstᵊri ɒv prɪnt

historia druku

leaflet (n. C) ˈliː.flət
leaflet (n. C) ˈliː.flət

ulotka

library (n. C) ˈlaɪ.brər.i
library (n. C) ˈlaɪ.brər.i

biblioteka

library education (n. U) ˈlaɪ.brər.i ˌedʒ.uˈkeɪ.ʃən
library education (n. U) ˈlaɪ.brər.i ˌedʒ.uˈkeɪ.ʃən

edukacja biblioteczna

local environment (n. C) ˈləʊ.kəl ɪnˈvaɪ.rən.mənt
local environment (n. C) ˈləʊ.kəl ɪnˈvaɪ.rən.mənt

środowisko lokalne

local radio (n. U) ˈləʊ.kəl ˈreɪ.di.əʊ
local radio (n. U) ˈləʊ.kəl ˈreɪ.di.əʊ

radio regionalne

local television (n. U) ˈləʊ.kəl ˈtel.ɪ.vɪʒ.ən
local television (n. U) ˈləʊ.kəl ˈtel.ɪ.vɪʒ.ən

telewizja regionalna

media (n. plural) ˈmiː.di.ə
media (n. plural) ˈmiː.di.ə

media

meeting with the author (phrase) ˈmiː.tɪŋ wɪð ðə ˈɔː.θər
meeting with the author (phrase) ˈmiː.tɪŋ wɪð ðə ˈɔː.θər

spotkanie z autorem

offer (n. C) ˈɒf.ər
offer (n. C) ˈɒf.ər

oferta

office article (n. C) ˈɒf.ɪs ˈɑː.tɪ.kəl
office article (n. C) ˈɒf.ɪs ˈɑː.tɪ.kəl

artykuł biurowy

order size (n. C) ˈɔː.dər saɪz
order size (n. C) ˈɔː.dər saɪz

wielkość zamówienia

outdoor advertising (n. U) ˈaʊtˌdɔːr ˈæd.və.taɪ.zɪŋ
outdoor advertising (n. U) ˈaʊtˌdɔːr ˈæd.və.taɪ.zɪŋ

reklama zewnętrzna

pay in cash (phrase) peɪ ɪn kæʃ
pay in cash (phrase) peɪ ɪn kæʃ

płatność gotówką

payment (n. U) ˈpeɪ.mənt
payment (n. U) ˈpeɪ.mənt

płatność

periodical meeting (n. C) ˌpɪə.riˈɒd.ɪ.kəl ˈmiː.tɪŋ
periodical meeting (n. C) ˌpɪə.riˈɒd.ɪ.kəl ˈmiː.tɪŋ

spotkanie cykliczne

poster (n. C) ˈpəʊ.stər
poster (n. C) ˈpəʊ.stər

plakat

price abatement (n. C, U) praɪs əˈbeɪtmənt
price abatement (n. C, U) praɪs əˈbeɪtmənt

upust

price difference (n. C) praɪs ˈdɪf.ər.əns
price difference (n. C) praɪs ˈdɪf.ər.əns

różnica w cenie

promoting reading (phrase) prəˈməʊtɪŋ ˈriːdɪŋ
promoting reading (phrase) prəˈməʊtɪŋ ˈriːdɪŋ

popularyzacja czytelnictwa

promotion (n. C, U) prəˈməʊ.ʃən
promotion (n. C, U) prəˈməʊ.ʃən

promocja

promotional activity (n. C) prəˈməʊ.ʃən.əl ækˈtɪv.ə.ti
promotional activity (n. C) prəˈməʊ.ʃən.əl ækˈtɪv.ə.ti

działanie promocyjne

purchase of textbook (phrase) ˈpɜːtʃəs ɒv ˈtekstbʊk
purchase of textbook (phrase) ˈpɜːtʃəs ɒv ˈtekstbʊk

zakup podręcznika

purchase price (n. C) ˈpɜː.tʃəs praɪs
purchase price (n. C) ˈpɜː.tʃəs praɪs

cena zakupu

reader (n. C) ˈriː.dər
reader (n. C) ˈriː.dər

czytelnik

retail price (n. C) ˈriː.teɪl praɪs
retail price (n. C) ˈriː.teɪl praɪs

cena detaliczna

school (n. C) skuːl
school (n. C) skuːl

szkoła

school reading (n. C) skuːl ˈriː.dɪŋ
school reading (n. C) skuːl ˈriː.dɪŋ

lektura szkolna

shop window (n. C) ʃɒp ˈwɪn.dəʊ
shop window (n. C) ʃɒp ˈwɪn.dəʊ

witryna

social media (n. plural) ˈsəʊ.ʃəl ˈmiː.di.ə
social media (n. plural) ˈsəʊ.ʃəl ˈmiː.di.ə

media społecznościowe

sponsored article (n. C) ˈspɒnsəd ˈɑːtɪkl
sponsored article (n. C) ˈspɒnsəd ˈɑːtɪkl

artykuł sponsorowany

suitable price (n. C) ˈsuː.tə.bəl praɪs
suitable price (n. C) ˈsuː.tə.bəl praɪs

odpowiednia cena

target group (n. C) ˈtɑː.ɡɪt ɡruːp
target group (n. C) ˈtɑː.ɡɪt ɡruːp

grupa docelowa

theatrical scene (n. C) θiˈæt.rɪ.kəl siːn
theatrical scene (n. C) θiˈæt.rɪ.kəl siːn

scenka teatralna

too expensive (phrase) tuː ɪkˈspen.sɪv
too expensive (phrase) tuː ɪkˈspen.sɪv

za drogi (zbyt drogi)

unit price (n. C) ˈjuː.nɪt praɪs
unit price (n. C) ˈjuː.nɪt praɪs

cena jednostkowa

wholesaler (n. C) ˈhəʊlˌseɪ.lər
wholesaler (n. C) ˈhəʊlˌseɪ.lər

hurtownia