Przeczytaj
The picture below shows a message to the boss. This is not a typical note the boss would expect! In this section, you are going to read a text explaining all the steps that need to be taken when starting your own business. Would you dare to take a risk like this?
Poniższe zdjęcie pokazuje wiadomość wysłaną do szefa. Jednak nie jest ona typową wiadomością, jakiej spodziewałby się szef! W tej sekcji przeczytasz tekst wyjaśniający wszystkie działania niezbędne przy otwieraniu własnej firmy. Czy odważyłbyś/odważyłabyś się podjąć takie ryzyko?

Match the words with their definitions.
Drag and drop the labels to the correct symbols in the picture.
A Company of One's OwnSetting up your own company is an important step, which needs to be thoroughly considered. First of all, you should decide on your particular kind of product or service — is there a nicheniche in the market where your business would fit perfectly? To answer this question, you need to conduct market researchmarket research, which will also help you to determine your target customertarget customer, the demanddemand for your product or service and a marketing strategymarketing strategy, necessary to implementimplement the most effective marketing methods. It would be perfect if you found a unique feature of your brandbrand, because it may give you a competitive advantagecompetitive advantage over your rivals.
The next step would be to prepare and write a business planbusiness plan. A good business plan will not only guide you through each stage of starting and, then, managing your firm, but will also get you necessary fundsfunds and investorsinvestors, convincing them that they will see a return on their investment.
Before you decide to registerregister your business and raise the money you need to open your firm, you have to choose a business structurebusiness structure: are you going to choose sole ownershipsole ownership, that is being the only owner, work in a partnershippartnership with somebody or will you create a limited liability companylimited liability company? It is important to choose carefully, because your business structure will affect things like how much you will pay in taxes or the paperwork you will need to file.
Collecting the financial means necessary to open a business seems to be the most difficult part of the process. Most people take out a bank loanbank loan or borrow some money from their family. In recent years, crowdfundingcrowdfunding has become an increasingly popular method of raising funds for a ventureventure. Basically, you create an online campaign specifying your goal and anyone can contribute, even a relatively small amount.
However, you should not forget that sometimes all the best plans, strategies and partners may fail you, so it is wise to have a ready exit strategyexit strategy prepared in case of any unforeseen problems. You simply need to know how to end your business without generating big losses.
Many young people dream of opening their own business in the future and, if you are one of them, be prepared to take the steps you need to make it happen, but also be aware of the challenges it brings.
Źródło: Agnieszka Sękiewicz‑Magoń , dostępny w internecie: https://www.investopedia.com/articles/investing/102615/story-instagram-rise-1-photo0sharing-app.asp [dostęp 23.06.2023], licencja: CC BY-SA 3.0.
Read the text above and choose the correct answer. There is only one correct answer in each point.
- What could be an alternative title for the text?
a) Risks and rewards of having your own company
b) Starting your own company
c) How to be a young entrepreneur
- Which is the correct order of steps according to the text?
a) Write a business plan, register your business, prepare a marketing strategy, find your target customer
b) Take a bank loan, write a business plan, do market research, choose a business structure
c) Do market research, find your niche, write a business plan, collect funds
- Which two paragraphs mention collecting capital for your business?
a) first and second
b) second and third
c) second and fourth
- Which type of funds is usually collected via the Internet?
a) bank loans
b) crowdfunding
c) loans from family
- The text was written for:
a) people who want to have a company in the future.
b) business people who already have a company.
c) people who study business.
- She decided to set up a Tu uzupełnij (spółkę) with her school friend.
- He is recording his first hip-hop album and is using Tu uzupełnij (finansowanie społecznościowe) to complete this artistic project.
- It is a fact that people with advanced business degrees have a Tu uzupełnij (przewagę konkurencyjną) in the job market.
- It is advisable not to put all your financial means into one Tu uzupełnij (przedsięwzięcie).
- If your company is structured as a Tu uzupełnij (spółka z ograniczoną odpowiedzialnością), you are protected from personal responsibility for its debts.
- The company plans to Tu uzupełnij (wprowadzić) the recommendations through its code of practice in the new year.
- The appropriate Tu uzupełnij (strategia marketingowa) will help attract and retain customers.
- We need to establish a clear Tu uzupełnij (strategię wyjścia) in case of a business failure.
Słownik
/ bæŋk ləʊn /
pożyczka bankowa
/ brænd /
marka
/ ˈbɪznəs plæn /
plan biznesowy
/ ˈbɪznəs ˈstrætədʒi /
strategia biznesowa
/ ˈbɪznəs ˈstrʌktʃə /
struktura biznesowa, struktura firmy
/ ˈkraʊdfʌndɪŋ /
finansowanie społecznościowe
/ kəmˈpetətɪv ədˈvɑːntɪdʒ /
przewaga konkurencyjna
/ dɪˈmɑːnd /
popyt
/ ˌɒntrəprəˈnɜːrɪəl /
przedsiębiorczy/przedsiębiorcza
/ ˈeksɪt ˈstrætədʒi /
strategia wyjścia
/ flæt / / eɪt wiːks /
nie więcej niż (8 tygodni)
/ fʌndz / / fʌnd /
fundusze [fundusz]
/ ˈdʒenəreɪtɪŋ bɪg ˈlɒsɪz /
generowanie dużych strat
/ ˈɪmplɪment /
wprowadzić
/ ɪnˈvestəz / / ɪnˈvestə /
inwestorzy [inwestor]
/ lɔːntʃ /
wprowadzenie (np. produktu), lansowanie
/ ˈlɪmɪtɪd ˌlaɪəˈbɪlɪti ˈkʌmpəni /
spółka z ograniczoną odpowiedzialnością
/ ˈmɑ:kɪt rɪˈsɜːtʃ /
badania rynkowe
/ ˈmɑːkɪtɪŋ ˈstrætədʒi /
strategia marketingowa
/ nɪtʃ /
nisza
/ ˈaʊtkraɪ /
głosy protestu
/ ˈpɑːtnəʃɪp /
spółka
/ ˌpɜːsɪˈvɪərəns /
wytrwałość
/ ˈredʒɪstə /
zarejestrować
/ ˈsi:d ˈfʌndɪŋ /
kapitał początkowy
/ səʊl ˈəʊnəʃɪp /
bycie jedynym właścicielem, wyłączna własność
/ ˈstɑːˌtəp /
młody biznes, nowe przedsięwzięcie
/ stɒks /
akcje
/ ˈtɑːɡɪt ˈkʌstəmə /
klient docelowy
/ ˈtʊk ɒf / / ˈteɪk ɒf /
odniósł/odniosła sukces [odnosić sukces]
/ ˈventʃə /
przedsięwzięcie
Źródło: GroMar Sp. z o.o., licencja: CC BY‑SA 3.0