3. Film with subtitles and pauses. Listen and repeat after the speaker.
R1XBIOcdiUHrh1
m1c124df90408a01e_1499011645037_0
4. Film with subtitles and narration.
RSuc1xP3uSSTV1
m1c124df90408a01e_1499012428814_0
Exercise 1
RVrsn8ACDYu1Z1
m1c124df90408a01e_1499012442094_0
Exercise 2
R1MySnJ41Olvs1
m1c124df90408a01e_1499012468404_0
Exercise 3
Rm3ugl5v676aV1
moduł 25.1
moduł 25.1
After watching the film connect the Polish terms with their English counterparts. Po obejrzeniu filmu połącz polskie terminy z ich angielskim odpowiednikami.
After familiarising yourself with the animation decide whether the sentences are true or false. Po zapoznaniu się z animacją zdecyduj, czy twierdzenie jest prawdziwe, czy nie.
It is crucial to formulate the survey questions correctly., The new product on the market is a shaver., The study will determine the price preferences of the client., The target group are students under 25 years of age., First the research purposed needs to be set., Client preference study can only be conducted in one way., The research tools include survey and direct interview., The client preference study that is well conducted helps to build competition advantage of the product.
TRUE
FALSE
m1c124df90408a01e_1499012648497_0
Exercise 7
R1MTGSTp7Npk71
m1c124df90408a01e_1499012659253_0
Exercise 8
R1WNAlTGBExRS1
m1c124df90408a01e_1498566297419_0
Copyright in advertisement
Meeting of the advertising campaign team
We need to prepare an advertising campaignm1c124df90408a01e_1524134692368_0advertising campaign of a new productm1c124df90408a01e_1524135073632_0new product. The customerm1c124df90408a01e_1524221102048_0customer has clearly described his requirements. We have to prepare two advertising filmsm1c124df90408a01e_1498566745485_0advertising films, three ads in an audio form and five advertising bannersm1c124df90408a01e_1498566748034_0advertising banners which will be placed on the internet. Moreover, we need to design four promotionalT‑shirt printsm1c124df90408a01e_1498566750545_0T‑shirt prints. We need to observe the legal limitationsm1c124df90408a01e_1498566752685_0legal limitations during project design. Pay also attention to the provisionsm1c124df90408a01e_1498566757167_0provisions on advertisementm1c124df90408a01e_1498566754882_0advertisement in mass mediam1c124df90408a01e_1498566759117_0mass media. Remember about the terms of usem1c124df90408a01e_1498566761305_0terms of use of other people’s songsm1c124df90408a01e_1498566763222_0other people’s songs that can be found in the copyrightm1c124df90408a01e_1498566765116_0copyright. The knowledge of the limitations will allows us to avoid serious financial consequencesm1c124df90408a01e_1498566766925_0financial consequences and accusations of dishonest competitionm1c124df90408a01e_1498566769662_0dishonest competition.
m1c124df90408a01e_1524221102048_0
klient
R107OL0QVRUGE1
m1c124df90408a01e_1524135073632_0
Nowy produkt
R15nOzGa3IYqw1
m1c124df90408a01e_1524134692368_0
Kampania reklamowa
RcVvRleCcTwYJ1
m1c124df90408a01e_1498566745485_0
Filmy reklamowe
R19fOf409X1f61
m1c124df90408a01e_1498566748034_0
Banery reklamowe
R3ovTrq8Y63T01
m1c124df90408a01e_1498566750545_0
Nadruki na koszulkach
R1UnckV2iwT751
m1c124df90408a01e_1498566752685_0
Ograniczenia prawne
R1G4e9FQB5tyy1
m1c124df90408a01e_1498566754882_0
Reklamy
R8kplpeGog6Ur1
m1c124df90408a01e_1498566757167_0
Przepisy
RwtaViZSgoU5G1
m1c124df90408a01e_1498566759117_0
Środki masowego przekazu
Rk1fA7W9kTZSL1
m1c124df90408a01e_1498566761305_0
Zasady korzystania
R1Q6q0CxYIfFN1
m1c124df90408a01e_1498566763222_0
Cudze utwory
R1erW0i9SMti81
m1c124df90408a01e_1498566765116_0
Prawo autorskie
R1Hib9fMXNkMy1
m1c124df90408a01e_1498566766925_0
Konsekwencje finansowe
RbDrPMspaFpQk1
m1c124df90408a01e_1498566769662_0
Nieuczciwa konkurencja
RjtsSK7SvZ9I91
m1c124df90408a01e_1499012936637_0
Exercise 9
R1JVOkTLgCIgI1
m1c124df90408a01e_1498566367273_0
Market analysis
Presentation of research results.
We would like to show you results of researchm1c124df90408a01e_1524135295942_0results of research conducted from 01.10.2017 to 08.10.2017. The research was on detergents.
Target groupm1c124df90408a01e_1498568079106_0Target group: age 22‑55, sex – female, place of residence – city over 10 thousand inhabitants. In the study, we had 5453
respondents participating. The studies have been carried out using the method of call interviewm1c124df90408a01e_1524135434450_0call interview. The results analysism1c124df90408a01e_1498568093654_0The results analysis will
allow us to properly place our new productm1c124df90408a01e_1524134841812_0new product on the market.
Below are selected compiled resultsm1c124df90408a01e_1498568096831_0compiled results:
- 58% of the respondentsm1c124df90408a01e_1498568088918_0respondents are interested in the new product,
- detergent price medianm1c124df90408a01e_1498568099696_0median for 50 washings is 30 PLN,
- the maximumm1c124df90408a01e_1498568102055_0maximum preferred weight of the detergent box is 10 kg,
- the averagem1c124df90408a01e_1498568104111_0average number of laundy was 206,
- the spread of preferencem1c124df90408a01e_1498568106494_0spread of preference of form of the detergent: 52% powder, 33% gel in a bottle, 15% washing capsules.
In case of any questions, please contact our company.
m1c124df90408a01e_1524135434450_0
wywiad telefoniczny
R1cJcaZLxkMo51
m1c124df90408a01e_1524135295942_0
wyniki badań
Rq68KMPth6UPt1
m1c124df90408a01e_1524134841812_0
Nowy produkt
R15nOzGa3IYqw1
m1c124df90408a01e_1498568079106_0
grupa docelowa
R1eoDk7YtQTVN1
m1c124df90408a01e_1498568088918_0
respondent
RVkdOeopRWuTd1
m1c124df90408a01e_1498568093654_0
analiza wyników
R1VLegxakwZFu1
m1c124df90408a01e_1498568096831_0
opracowanie wyników
R1QsdHItAnjVg1
m1c124df90408a01e_1498568099696_0
mediana
R1BK5jvahBrJC1
m1c124df90408a01e_1498568102055_0
maksymalna
R4cseI1KFMexY1
m1c124df90408a01e_1498568104111_0
średnia
R1WJafAdIPU7d1
m1c124df90408a01e_1498568106494_0
rozkład preferencji
RjxqkjGGbrF4b1
m1c124df90408a01e_1499012524013_0
Exercise 10
RoWZKaJXGwoll1
moduł 25.1
moduł 25.1
On the basis of hypertext 2 connect the Polish terms with their English counterparts. Na podstawie hipertekstu 2 połącz polskie terminy z ich angielskim odpowiednikami.
analiza wyników, maksymalna waga, mediana, respondent, średnia ilość, wyniki badań, grupa docelowa, wywiad telefoniczny, rozkład preferencji, opracowanie wyników
test results
target group
responder
phone interview
analysis of results
results compilation
median
maximum weight
average amount
preferences spread
m1c124df90408a01e_1499013105264_0
Exercise 11
RcJARlbSjgTM51
moduł 25.1
moduł 25.1
After familiarising yourself with the text decide whether the sentences are true or false. Po zapoznaniu się z tekstem zdecyduj, czy twierdzenie jest prawdziwe, czy nie.
3. The survey was conducted online., 4. Less than five thousand people answered the questions., 7. Gel in a bottle has the interest of one-third of respondents., 5. More than a half of the respondents are interested in the new product., 6. Clients prefer washing capsules., 8. The respondents are not interested in packaging heavier than 10 kg., 1. The research was conducted in Autumn 2017., 2. Adult women were surveyed.
TRUE
FALSE
m1c124df90408a01e_1498568493791_0
Marketing plan
Order of preparing a marketing plan.
Mr Tomasz,
please preparem1c124df90408a01e_1498568748803_0prepare a new marketing planm1c124df90408a01e_1498568751456_0marketing plan till the end of the quarter. Please, address the existing products in regard to the domestic marketm1c124df90408a01e_1524135524528_0domestic market in particular. Please focus on elements that will allow to improve our situation on the marketm1c124df90408a01e_1498568755865_0situation on the market with regards to our competitionm1c124df90408a01e_1498568757896_0competition. When preparing the plan, please also remember our strategic goalsm1c124df90408a01e_1524135641450_0strategic goals. Because I need a plan that is possible to implement, please coordinate the financial capabilitiesm1c124df90408a01e_1498568762357_0financial capabilities with the accounting department.
As you know, we have certain difficulties with products from the X category. A marketing plan for that group of products will also be necessary. That plan will be treated as an initial project that we will be working on till the end of the year. It will be modified.m1c124df90408a01e_1498568766168_0modified. I remind you to contact the accounting departmentm1c124df90408a01e_1498568764313_0accounting department. It is very crucial that the department verifies the plan assumptions from the financial approach.
At a later time we will discuss also a marketing plan including foreign marketsm1c124df90408a01e_1498568768634_0foreign markets. But for now, please focus on the domestic market.
m1c124df90408a01e_1524135641450_0
cele strategiczne
R1bTkVwbmasOi1
m1c124df90408a01e_1524135524528_0
rynek krajowy
RMQcXyILnJtda1
m1c124df90408a01e_1498568748803_0
opracowanie
RHbDl4afxGPEY1
m1c124df90408a01e_1498568751456_0
plan marketingowy
RhqbMtmMI025X1
m1c124df90408a01e_1498568755865_0
sytuacja na rynku
R17snDnfpjKNz1
m1c124df90408a01e_1498568757896_0
konkurencja
R6DwqDOxnlsNk1
m1c124df90408a01e_1498568762357_0
możliwości finansowe
R16VACR34e0941
m1c124df90408a01e_1498568764313_0
księgowość
RxlgxSgSp7U7N1
m1c124df90408a01e_1498568766168_0
modyfikowany
R11fiiUXo8WoO1
m1c124df90408a01e_1498568768634_0
rynki zagraniczne
R1U2SnOTAoKEC1
m1c124df90408a01e_1499013145054_0
Exercise 12
R1SmvUaNtWnsk1
m1c124df90408a01e_1498569204676_0
Trade decisions
R18FEBdVH6DRo1
m1c124df90408a01e_1499013159374_0
Exercise 13
R1PN6VmCymfGP1
m1c124df90408a01e_1499013169911_0
Exercise 14
RR59dcIYxOfr01
m1c124df90408a01e_1499013179727_0
Exercise 15
R1RTywTVxoAly1
moduł 25.1
moduł 25.1
On the basis of the recording connect the Polish terms with their English counterparts. Na podstawie nagrania połącz polskie terminy z ich angielskim odpowiednikami.
badania, braki w zaopatrzeniu, asortyment, decyzja, sytuacja, analiza marketingowa, wyniki, sprzedaż rośnie dynamicznie, problemy, rynek
marketing analysis
assortment
research
shortages in supply
decision
problems
market
sales growing dynamically
situation
results
m1c124df90408a01e_1498569243271_0
Pictures
Familiarize yourself with the drawings and match the right activity: direct interview, phone interview, survey study
m1c124df90408a01e_1501167207518_0
Rvp0sRiZ42F1H1
m1c124df90408a01e_1499011691731_0
R1DF365IdJBLg1
m1c124df90408a01e_1499011695867_0
R16f1O575gXnG1
m1c124df90408a01e_1498569394826_0
Game 1
RDL4MpOYJwYqt1
m1c124df90408a01e_1499011988293_0
Game 2
RCt6uaTosv1HK1
m1c124df90408a01e_1499012017124_0
Marketing Plan
RXV5Zb2srnaYk1
m1c124df90408a01e_1499013196877_0
Exercise 16
RumGm6gP9Qqhz1
moduł 25.1
moduł 25.1
After familiarising yourself with the template document decide whether the sentences are true or false. Po zapoznaniu się z dokumentem wzorcowym zdecyduj, czy twierdzenie jest prawdziwe, czy nie.
Prawda
Fałsz
Marketing program consists of three steps.
□
□
Corrective actions are an indispensable element of the program.
□
□
Marketing plan is not subjected to control.
□
□
SWOT analysis is essential in the planning stage.
□
□
Concentrating on the product is an important element of the planning.
□
□
Setting main goals is an important element of the planning.
□
□
Control stage can be omitted.
□
□
Implementation stage does not require any corrective actions.
□
□
m1c124df90408a01e_1498569424200_0
Dictionary
mdfdg9b16f51376978c1_1498134dfdg9b_186
accounting (n. U) əˈkaʊn.tɪŋ
accounting (n. U) əˈkaʊn.tɪŋ
księgowość
mi4di9916f51376978c1_1498134i4di99_477
action (n. C) ˈæk.ʃən
action (n. C) ˈæk.ʃən
działanie
md8bckh16f51376978c1_1498134d8bckh_573
advertising banner (n. C) ˈæd.və.taɪ.zɪŋ ˈbæn.ər
advertising banner (n. C) ˈæd.və.taɪ.zɪŋ ˈbæn.ər
baner reklamowy
mm8m4hh16f51376978c1_1498134m8m4hh_539
advertising campaign (n. C) ˈæd.və.taɪ.zɪŋ kæmˈpeɪn
advertising campaign (n. C) ˈæd.və.taɪ.zɪŋ kæmˈpeɪn
kampania reklamowa
mf4gba816f51376978c1_1498134f4gba8_133
advertising film (n. C) ˈæd.və.taɪ.zɪŋ fɪlm
advertising film (n. C) ˈæd.və.taɪ.zɪŋ fɪlm
film reklamowy
miib6eg16f51376978c1_1498134iib6eg_117
advertising newspaper (n. C) ˈæd.və.taɪ.zɪŋ ˈnjuːzˌpeɪ.pər
advertising newspaper (n. C) ˈæd.və.taɪ.zɪŋ ˈnjuːzˌpeɪ.pər
gazetka reklamowa
mmfgnbf16f51376978c1_1498134mfgnbf_267
analysis (n. C, U) əˈnæl.ə.sɪs
analysis (n. C, U) əˈnæl.ə.sɪs
analiza
mnj7dba16f51376978c1_1498134nj7dba_765
assortment (n. C) əˈsɔːt.mənt
assortment (n. C) əˈsɔːt.mənt
asortyment
m759cja16f51376978c1_1498134759cja_434
carry out a research (phrase) ˈkær.i aʊt ə rɪˈsɜːtʃ
carry out a research (phrase) ˈkær.i aʊt ə rɪˈsɜːtʃ
przeprowadzić badanie
mdcab3816f51376978c1_1498134dcab38_877
carrying out a study (phrase) ˈkæriɪŋ aʊt ə ˈstʌdi
carrying out a study (phrase) ˈkæriɪŋ aʊt ə ˈstʌdi
realizacja badania
m5eae5i16f51376978c1_14981345eae5i_175
client (n. C) ˈklaɪ.ənt
client (n. C) ˈklaɪ.ənt
klient
mchjeac16f51376978c1_1498134chjeac_786
client’s preferences (n. plural) klaɪənts ˈprefᵊrᵊnsɪz
client’s preferences (n. plural) klaɪənts ˈprefᵊrᵊnsɪz
preferencje klienta
mbjnkmd16f51376978c1_1498134bjnkmd_394
clients’ needs (n. plural) klaɪənts niːdz
clients’ needs (n. plural) klaɪənts niːdz
potrzeby klientów
mn2dbfk16f51376978c1_1498134n2dbfk_504
competition (n. U) ˌkɒm.pəˈtɪʃ.ən
competition (n. U) ˌkɒm.pəˈtɪʃ.ən
konkurencja
mgehk4c16f51376978c1_1498134gehk4c_345
competitive advantage (n. C, U) kəmˈpet.ɪ.tɪv ədˈvɑːn.tɪdʒ
competitive advantage (n. C, U) kəmˈpet.ɪ.tɪv ədˈvɑːn.tɪdʒ
przewaga konkurencyjna
m9hc6j316f51376978c1_14981349hc6j3_563
consumer (n. C) kənˈsjuːmə
consumer (n. C) kənˈsjuːmə
konsument
mdedmdg16f51376978c1_1498134dedmdg_399
copyright (n. C, U) ˈkɒp.i.raɪt
copyright (n. C, U) ˈkɒp.i.raɪt
prawo autorskie
mai26ff16f51376978c1_1498134ai26ff_158
cosmetic (n. C) kɒzˈmet.ɪk
cosmetic (n. C) kɒzˈmet.ɪk
kosmetyk
mf7ceem16f51376978c1_1498134f7ceem_848
cost (n. C) kɒst
cost (n. C) kɒst
koszt
mdf9g8d16f51376978c1_1498134df9g8d_479
customer (n. C) ˈkʌs.tə.mər
customer (n. C) ˈkʌs.tə.mər
zleceniodawca
m3j8mec16f51376978c1_14981343j8mec_947
customer survey (n. C) ˈkʌs.tə.mər ˈsɜː.veɪ
customer survey (n. C) ˈkʌs.tə.mər ˈsɜː.veɪ
badanie klienta
mn3am6216f51376978c1_1498134n3am62_409
decision (n. C) dɪˈsɪʒ.ən
decision (n. C) dɪˈsɪʒ.ən
decyzja
mek8jch16f51376978c1_1498134ek8jch_367
decrease in sales (phrase) dɪˈkriːs ɪn seɪlz
decrease in sales (phrase) dɪˈkriːs ɪn seɪlz
spadek sprzedaży
mmei6h216f51376978c1_1498134mei6h2_695
demographic characteristic (n. C) ˌdem.əˈɡræf.ɪk ˌkær.ək.təˈrɪs.tɪk
demographic characteristic (n. C) ˌdem.əˈɡræf.ɪk ˌkær.ək.təˈrɪs.tɪk
cecha demograficzna
mbchfhf16f51376978c1_1498134bchfhf_461
direct interview (n. C) daɪˈrekt ˈɪn.tə.vjuː
direct interview (n. C) daɪˈrekt ˈɪn.tə.vjuː
wywiad bezpośredni
mmkak6c16f51376978c1_1498134mkak6c_155
dishonest competition (n. U) dɪˈsɒn.ɪst ˌkɒm.pəˈtɪʃ.ən
dishonest competition (n. U) dɪˈsɒn.ɪst ˌkɒm.pəˈtɪʃ.ən
nieuczciwa konkurencja
mcdgcc216f51376978c1_1498134cdgcc2_543
domestic market (n. C) dəˈmes.tɪk ˈmɑː.kɪt
domestic market (n. C) dəˈmes.tɪk ˈmɑː.kɪt
rynek krajowy
mmeieag16f51376978c1_1498134meieag_149
drugstore (n. C) ˈdrʌɡ.stɔːr
drugstore (n. C) ˈdrʌɡ.stɔːr
drogeria
mbh2ehn16f51376978c1_1498134bh2ehn_468
dynamic increase in sales (phrase) daɪˈnæm.ɪk ɪnˈkriːs ɪn seɪlz
dynamic increase in sales (phrase) daɪˈnæm.ɪk ɪnˈkriːs ɪn seɪlz
dynamiczny wzrost sprzedaży
meaegbc16f51376978c1_1498134eaegbc_213
estimate the sales size (phrase) ˈes.tɪ.meɪt ðə seɪlz saɪz
estimate the sales size (phrase) ˈes.tɪ.meɪt ðə seɪlz saɪz
oszacować wielkość sprzedaży
mbcabcc16f51376978c1_1498134bcabcc_278
expectation (n. C) ˌek.spekˈteɪ.ʃən
expectation (n. C) ˌek.spekˈteɪ.ʃən
oczekiwanie
mk95g6e16f51376978c1_1498134k95g6e_977
financial consequence (n. C) faɪˈnæn.ʃəl ˈkɒn.sɪ.kwəns
financial consequence (n. C) faɪˈnæn.ʃəl ˈkɒn.sɪ.kwəns
konsekwencja finansowa
m26nhh416f51376978c1_149813426nhh4_697
financial possibility (n. C) faɪˈnæn.ʃəl ˌpɒs.əˈbɪl.ə.ti
financial possibility (n. C) faɪˈnæn.ʃəl ˌpɒs.əˈbɪl.ə.ti