After watching the film connect the Polish terms with their English counterparts. Po obejrzeniu filmu połącz polskie terminy z ich angielskim odpowiednikami.

koszty, plakaty informacyjne, gazetka reklamowa, spadek sprzedaży, raporty sprzedaży, asortyment, obniżyć cenę, analiza, specjalna promocja, nadwyżki towaru

After watching the film complete the sentences with correct words and expressions. Use the word bank. Po obejrzeniu filmu uzupełnij zdania odpowiednimi wyrazami lub frazami. Skorzystaj z banku słów.

special offer, sales decrease, goods surplus, advertising newspaper, sales reports, informational posters, assortment, costs analysis

Have you read the .......................................... for the last quarter?
There was a big .......................................... of shampoo.
I think we should take action to get rid of ..........................................
I would like to completely get rid of the .......................................... we withdrawn from stores.
We can also prepare a ..........................................
We have already made a preliminary ..........................................
The information will be put in our .......................................... and on our website.
Please prepare and print out the necessary .......................................... for the shops.

After familiarising yourself with the animation decide whether the sentences are true or false. Po zapoznaniu się z animacją zdecyduj, czy twierdzenie jest prawdziwe, czy nie.

It is crucial to formulate the survey questions correctly., The new product on the market is a shaver., The study will determine the price preferences of the client., The target group are students under 25 years of age., First the research purposed needs to be set., Client preference study can only be conducted in one way., The research tools include survey and direct interview., The client preference study that is well conducted helps to build competition advantage of the product.

After watching the animation choose the correct answer. Po obejrzeniu animacji wybierz prawidłową odpowiedź.

in one way, origin and place of residence, the target group, price preferences, the research goals, method, competitive advantage of the product., a relation with the client., Survey, the survey questions, the product price, time, the product, Direct interview, Product quality, Contest with prizes, cost, Warranty peroid, a company image., the education and working status, in a lot of ways, Door-to-door service, the advertising budget, in many ways

Client preference study can be conducted ..........................................................................
First we need to introduce ..........................................................................
Next we need to determine ..........................................................................
Crucial are .......................................................................... of the clients.
.......................................................................... is not a research tool.
After selecting the research tool it is good to indicate the .......................................................................... of realisation.
.......................................................................... has a meaning to the client.
The client preference study that is well conducted helps to build ..........................................................................

After watching the animation complete the sentences with words and expressions. Use the word bank. Po obejrzeniu animacji uzupełnij zdania odpowiednimi wyrazami lub frazami. Skorzystaj z banku słów.

study, target group, competition advantage, questions, psychological, preferences, needs, task

First we need to set some .......................................... objectives.
The .......................................... are men aged 25-35.
Once we have chosen the research method, we are facing another ..........................................
It is key to properly formulate the .......................................... for the study.
It is essential to learn the .......................................... and expectations of the clients?
It is worth to examine .......................................... of the clients with regards to prices, quality of products, standards of service.
We should examine the customers for their demographic, social and .......................................... features.
A well conducted clients preference study is crucial in building the .......................................... of the product

On the basis of hypertext 2 connect the Polish terms with their English counterparts. Na podstawie hipertekstu 2 połącz polskie terminy z ich angielskim odpowiednikami.

analiza wyników, maksymalna waga, mediana, respondent, średnia ilość, wyniki badań, grupa docelowa, wywiad telefoniczny, rozkład preferencji, opracowanie wyników

After familiarising yourself with the text decide whether the sentences are true or false. Po zapoznaniu się z tekstem zdecyduj, czy twierdzenie jest prawdziwe, czy nie.

3. The survey was conducted online., 4. Less than five thousand people answered the questions., 7. Gel in a bottle has the interest of one-third of respondents., 5. More than a half of the respondents are interested in the new product., 6. Clients prefer washing capsules., 8. The respondents are not interested in packaging heavier than 10 kg., 1. The research was conducted in Autumn 2017., 2. Adult women were surveyed.

On the basis of the text complete the sentences with correct words or expressions. Use the word bank. Na podstawie tekstu uzupełnij zdania odpowiedni wyrazami lub frazami. Skorzystaj z banku słów.

situation on the market, accounting department, foreign markets, modified, domestic market, prepare, Financial capabilities, strategic goals

Please .............................................. a new marketing plan.
Crucial is the contact with the ..............................................
Please remember about ..............................................
The initial project will be ..............................................
First we should focus on ..............................................
Then our actions will also include ..............................................
We want to focus on improving ..............................................
.............................................. need to be discussed with the accounting department.

After listening to the recording complete the sentences with correct words or expressions.Po wysłuchaniu nagrania uzupełnij zdania odpowiednimi wyrazami lub frazami. Skorzystaj z banku słów.

markets, situation, results, problems, shortage, increase, assortment, decisions

We have received the .................... of the last analysis of the market marketing research
What does the situation on the .................... look like?
What worries us are the .................... on the Italian market.
There is a dynamic .................... in sales.
In the southern part of the country there is a .................... in supply.
Are we talking about a particular ....................?
I will look into the ....................
I will make suitable ....................

On the basis of the recording connect the Polish terms with their English counterparts. Na podstawie nagrania połącz polskie terminy z ich angielskim odpowiednikami.

badania, braki w zaopatrzeniu, asortyment, decyzja, sytuacja, analiza marketingowa, wyniki, sprzedaż rośnie dynamicznie, problemy, rynek

After familiarising yourself with the template document decide whether the sentences are true or false. Po zapoznaniu się z dokumentem wzorcowym zdecyduj, czy twierdzenie jest prawdziwe, czy nie.