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World of media

Source: licencja: CC 0.

Link to the lesson

You will learn
  • you will point out the differences in a way of passing informationinformationinformation by particular media

  • you will describe what does the press release consist of

  • you will analyse press article

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nagranie abstraktu

Modern world of the media (press, radio, television and the Internet) develops in such speed that it is impossible to organise it. All the time new information technologies in which word interwines with picture and sound appear. We can use different press sources, which in democratic societies guided by the principles of freedom of both speech and the individual, express a diverse world view and offer various ways of documenting reality and events. Media reflect knowledge – from common to scientific – and influence our way of perceiving important social and civic issues.

Exercise 1
Think about differences in the way in which media communicate information. Discuss it.
Think about differences in the way in which media communicate information. Discuss it.

About journalismjournalismjournalism

In journalism – just like in the literature – we have different genres. Generally speaking, we can divide journalism to informational texts and journalistic texts. The first describe facts and events and the second present the journalists’ opinions and views on the important social, political, cultural, etc. issues. Can you recognise them?

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Exercise 2
Wysłuchaj nagrania abstraktu, wyodrębnij jego części i nadaj im tytuły

Press release and its composition

The news (very often: information) Is probably one of he most important informational genre in all the media. It is characterised by being up‑to‑date and objective (as required by most of the editors) in presenting events. The news composition should remind reversed pyramid, the most important events are presented at the beginning and all the additional information – at the end. Well composed news should answer six classical journalistic questions: what? who? where? when? how? why? The most important press releases are most often on the newspaper’s front page and are accompanied with inscripted photos.

News – just like any other journalistic genre – consists of three parts.

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Zdjęcie pierwszej strony gazety. Grafika zatytułowana została następująco: "News - just like any other journalistic genre - consists of three parts". Zamieszczono na niej następujące informacje: 1. Headline/title: very often written in a large font in bold. It should inform about the subject of the news and may contain interesting or surprising word plays. 2. Lead. Bold piece of information under the headline - it can have an interesting or surprising language form. 3. Text of the news (main body). Most developed fragment of news which should refer to the six classic journalistic questions.
Source: Annie OK, licencja: CC BY-NC-ND 2.0.
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Design press release. Decide which element goes where. Then indicate: the headline, lead and the main body of the news. Use following elements: 1. Is it spring already? 2. The first storks flew back to Poland. One of them settled his old nest in Kurów in Podlasie. 3. Storks have overtaken spring. The birds living in the Landscape Park usually fly back around 26-27 March. Unfortunately, their earlier arrival does not mean the end of winter. What is more, the storks that have already arrived will have to face several difficult weeks. These birds may not be able to find enough food - the amphibians have not woken up from winter hibernation, so field mice are everything what is left. Luckily, our storks can count on people's help. It is very important as they are weakened after the long flight. Their energy reserves allow them to survive about two weeks only.
Source: licencja: CC 0.
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Exercise 3
Wybierz dowolne angielskie słówko ze słowniczka i zapytaj kolegę o jego znaczenie.
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Work in groups. Prepare a news which will content the most important compositional elements: headline, lead, main body. Remember to answer questions: who is saying? about what? to whom? for what purpose, in what circumstances, using what message?
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Exercise 4
Divide the given genres into two groups: informational genres and journalistic genres. Informational genres Journalistic genres Możliwe odpowiedzi: 1. commentary, 2. column, 3. review, 4. news, 5. interview, 6. teaser, 7. journalistic article, 8. correspondence, 9. report, 10. essay, 11. biography and profile
Exercise 5

In a few points present your favourite newspaper, TV or radio station. Refer to the following questions: What information or genres are presented in this media? How do you evaluate the journalistic workshop? Which of the thematic offers do you use most often and why?

Keywords

information, journalism, media, press

Glossary

reportage
reportage
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Nagranie dźwiękowe słówka

reportaż

information
information
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Nagranie dźwiękowe słówka

informacja

column
column
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Nagranie dźwiękowe słówka

felieton

interview
interview
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Nagranie dźwiękowe słówka

wywiad

essay
essay
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Nagranie dźwiękowe słówka

esej

headline
headline
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Nagranie dźwiękowe słówka

nagłówek

journalism
journalism
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Nagranie dźwiękowe słówka

dziennikarstwo

teaser
teaser
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Nagranie dźwiękowe słówka

zajawka

comment
comment
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Nagranie dźwiękowe słówka

komentarz

profile
profile
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Nagranie dźwiękowe słówka

sylwetka