Przeczytaj
The picture below shows a young girl holding shopping bags. She seems to be very happy. She probably enjoys going to shopping centres and browsing all the different items. Will she be doing it in the future though? What will shopping look like in 10 or 20 years’ time? Read the text to find out.
Zdjęcie poniżej przedstawia młodą dziewczynę z torbami z zakupami. Wydaje się być bardzo szczęśliwa. Zapewne lubi chodzić do centrów handlowych i szukać różnych przedmiotów. Czy jednak będzie to robić w przyszłości? Jak będą wyglądały zakupy za 10 lub 20 lat? Przeczytaj tekst, aby się tego dowiedzieć.
Read the text to find out what the future of shopping will be. Do you think all the developments are possible?
The Future Of Shopping Begins NowGoing „shopping,” which can mean spending an hour or more browsing in actual shops or online retailers, will be a thing of the pasta thing of the past. OpportunitiesOpportunities for purchasepurchase will be integrated intointegrated into every aspect of our lives in the future. So, what will shopping look like in 2030?
A
Soon you will be able to use your smartphone to taptap on a character's clothing while watching a film to access links that will allow you to immediately buy the goodsgoods you like in your size. Virtual characters in video games will wear genuinegenuine clothes that you will be able to purchase while playing the game. Touchscreens and interactive advertisements will replace outdoor billboards. Anybody window shoppingwindow shopping, will be able to stop, touch, and buy highlightedhighlighted products while mobile wallets will be able to quickly input shippingshipping information and issue paymentspayments.
B
In the future, in‑storein‑store stylists will receive a notificationnotification on their tablet or smartphone the minute a customer, who has previously „liked” an itemitem on a brand's website, enters the shop. They will be aware ofaware of the goods to prepare in the customer's size and the items will be ready for them to try on. As variousvarious customers pass by, computerised mannequinsmannequins will adjustadjust to show the products that best suit their preferences. Digital mirrors inside the changing rooms will enable customers to ask for alternative sizes and offer suggestions to „finish the look.” When ready to purchase, customers will simply have to use their mobile to scan QR codes on the products.
C
Every element of the online buying experience will be personalisedpersonalised in the future, with each digital touchpointtouchpoint being adjusted toadjusted to the specific customer. From the minute a customer enters a website or app, emotionally intelligent technology will continually evaluateevaluate the circumstances and emotions of the visitor. In accordance withIn accordance with this, colour schemes, messages, and aesthetics will change. The home screen's items, the wording on the page, the usage of the customer's name, and the marketing of particular products and collections will all be customised tocustomised to the individual customer's preferencespreferences.
D
Thanks to AI algorithms, which analyse customer purchase data and historical trend data, brands will be able to quickly adjust manufacturing levels and manage current inventoriesinventories in order to quickly react to unpredictableunpredictable developmentsdevelopments. Transportation businesses will have the knowledge they need to allow even quicker and more efficient shipping with a stronger capacity to adjust to demanddemand. Customers will have more options for orderorder fulfilmentfulfilment in the future, including direct shipment, drone delivery, and pick‑up, and they will experience faster order delivery times.
E
True sustainabilitysustainability will be possible in the near future. Brands and producers will be able to avoid overproductionoverproduction by knowing exactly how many things to make. With excess kept in checkkept in check, the amount of energy and money needed for storagestorage and transportation will decrease as well.
Clothes manufacturersmanufacturers will work with humanitarian groups to send clothing and accessories to those in need all over the world rather than throwing out or destroying unsellableunsellable items. RecyclableRecyclable and biodegradablebiodegradable materials will be used to wrapwrap clothing, lowering the amount of plastic that ends up in landfills.
Źródło: Dorota Giżyńska, licencja: CC BY-SA 3.0.
2. Shop assistants will receive notifications inventories about the shoppers’ preferences the minute they enter a shop.
3. You will be able to purchase evaluate an item of clothing while playing a game with the use of a digital wallet.
4. Shops will have the payments goods you ‘liked’ online waiting for you.
5. Future shopping will be good for the environment as producers will use fewer materials to adjust wrap their products.
1. The excess of production will be kept Tu uzupełnij check thanks to AI systems.
2. Every shopper will be able to shop in accordance Tu uzupełnij his/her individual preferences.
3. Digital touchpoints will be adjusted Tu uzupełnij each customer.
4. Product collections will be customised Tu uzupełnij your needs and mood.
5. Shop assistants will be aware Tu uzupełnij what products you need once you enter the shop.
6. Traditional shopping will become a thing Tu uzupełnij the past.
Answer the questions below. Write 2‑3 sentences to each question.
Which of the future shopping predictions seems the most possible? Why?
Which shopping possibility do you like most? Why?
Do you like shopping online, or do you prefer traditional shopping? Why?
What are the advantages of some of the future shopping developments?
Słownik
/ ə ˈthetaɪŋ əv ðə pɑːst /
przeszłość, wspomnienia
/ əˈdʒʌst /
dostosowywać
/ əˈdʒʌstɪd tuː /
dostosowany/dostosowana do
/ əˈweər ɒv /
świadomy/świadoma czegoś
/ ˌbaɪəʊdɪˈɡreɪdəbl̩ /
biodegradowalny/biodegradowalna (ulegający/ulegająca rozkładowi biologicznemu)
/ ˈtʃeɪndʒɪŋ ruːmz / / ˈtʃeɪndʒɪŋ ruːm /
przebieralnie [przebieralnia]
/ ˈkəstəˌmaɪzd tuː /
dostosowany/dostosowana do potrzeb klienta
/ dɪˈmɑːnd /
popyt, zapotrzebowanie na coś
/ dɪˈveləpmənts / / dɪˈveləpmənt /
wydarzenia [wydarzenie]
/ ˈeskəleɪtəz /
schody ruchome
/ ɪˈvæljʊeɪt /
oceniać
/ fʊlˈfɪlmənt /
realizacja
/ ˈdʒenjʊɪn /
prawdziwy/prawdziwa
/ ɡʊdz /
towary [towar]
/ ˈhaɪlaɪtɪd /
wyróżniony/wyróżniona
/ ˌhaʊ dəz ˈɪt fɪt /
Czy pasuje?
/ aɪl həv ə ˈlʊk /
Sprawdzę.
/ aɪm dʒəst ˈlʊkɪŋ /
Tylko się rozglądam.
/ ɪn əˈkɔːdns wɪð /
zgodnie z
/ ˈɪnpʊt /
wprowadzać
/ ɪn 'stɔː /
znajdujący się / będący w sklepie
/ ˈɪntɪɡreɪtɪd ˈɪntə /
zintegrowany/zintegrowana z czymś
/ ˈɪnvəntr̩iz / / ˈɪnvəntr̩i /
ewidencje [ewidencja], spisy towarów [spis towarów]
/ ˈaɪtəm /
pozycja, przedmiot
/ kept ɪn tʃek / / kiːp ɪn tʃek /
trzymać w ryzach
/ ˈmænɪkɪnz / / ˈmænɪkɪn /
manekiny [manekin]
/ ˌmænjʊˈfæktʃərəz / / ˌmænjʊˈfæktʃərə /
producenci [producent/producentka]
/ ˌnəʊtɪfɪˈkeɪʃn̩ /
powiadomienie
/ ˌɒpəˈtjuːnɪtɪz / / ˌɒpəˈtjuːnɪtɪ /
możliwości [możliwość]
/ ˈɔːdə /
zamówienie
/ ˌəʊvəprəˈdʌkʃn̩ /
nadprodukcja
/ ˈpeɪmənts / / ˈpeɪmənt /
płatności [płatność]
/ ˈpɜːsənəlaɪzd /
spersonalizowany/spersonalizowana
/ ˈprefrənsɪz / / ˈprefrəns /
preferencje [preferencja]
/ ˈpɜːtʃəs /
kupować
/ ˌriːˈsaɪkləbl̩ /
nadający/nadająca się do przetworzenia
/ ˈʃɪpɪŋ /
wysyłka
/ ˈstɔːrɪdʒ /
magazynowanie
/səˌsteɪnəˈbɪləti/
zrównoważony rozwój
/ tæp /
dotknąć
/ taɪt /
obcisły/obcisła
/ ˈtʌtʃpɔɪnt /
punkt dotykowy
/ ˌʌnprɪˈdɪktəbl̩ /
nieprzewidywalny/nieprzewidywalna
/ ʌnˈsɛləbl /
niechodliwy/niechodliwa (potocznie)
/ ˈveərɪəs /
różny/różna
/ ˈwɪndəʊ ˈʃɒpɪŋ /
oglądanie wystaw sklepowych
/ ræp /
pakować
Źródło: GroMar Sp. z o.o., licencja: CC BY‑SA 3.0