AU.42.2 Organising activities connected to marketing and sales of clothing
Organizing a fashion show
1. Film in the standard version.
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2. Film with subtitles.
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3. Film with subtitles and pauses. Listen and repeat after the speaker.
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4. Film with subtitles and narration.
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Exercise 1
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Exercises
Exercise 2
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Solve the exercise. Rozwiąż ćwiczenie.
Solve the exercise. Rozwiąż ćwiczenie.
After watching the film, entitled, “Organizing a fashion show”, decide if the sentences are true or false. Obejrzyj film „Organizacja pokazu mody” i zdecyduj, które zdania są zgodne z treścią filmu (P) a które nie (F).
The company doesn’t guarantee dressing room service., The company won’t take care of the appropriate lighting and sound system., The company will take care of collection transportation and insurance., A winter collection will be presented during the fashion show., The company guarantees the selection of professional models and make-up artists., The client wants to organize a fashion show in his clothes shop., The client has decided to order the organization of the fashion show., The company doesn’t provide a scenography.
TRUE
FALSE
Source: Instytut Technologii Eksploatacji / Eduexpert Sp. z o.o., licencja: CC BY 3.0.
Exercise 3
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Solve the exercise. Rozwiąż ćwiczenie.
Solve the exercise. Rozwiąż ćwiczenie.
After watching the film, entitled, “Organizing a fashion show”, match the Polish phrases with their English equivalents. Na podstawie filmu „Organizacja pokazu mody” połącz polskie terminy z ich angielskim odpowiednikiem.Hint: Find pars, e.g. invitation design - projekt zaproszenia.
kolekcja letnia, salon odzieżowy, centrum handlowe, transport kolekcji, pokaz mody, moda damska, projekt zaproszenia, atrakcje towarzyszące, choreografia, ubezpieczenie kolekcji
clothes shop
fashion show
shopping center
women’s fashion trends
summer collection
collection transportation
collection insurance
choreography
additional attractions
invitation design
Source: Instytut Technologii Eksploatacji / Eduexpert Sp. z o.o., licencja: CC BY 3.0.
Exercise 4
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Impress the client
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Exercise 5
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Exercises
Exercise 6
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Exercise 7
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Exercise 8
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Solve the exercise. Rozwiąż ćwiczenie.
Solve the exercise. Rozwiąż ćwiczenie.
After watching the animation, entitled, “Impress the client”, decide if the sentence is true or false. Po obejrzeniu animacji „Oczaruj klienta”, zdecyduj czy twierdzenie jest prawdziwe czy nie.
Prawda
Fałsz
Carefully selected clothing collections should be placed in shop windows.
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The mannequins should be dressed differently every four weeks.
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Clients should be informed about special offers.
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Products with reduced price should be placed in the middle of the shop.
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Clothes with the largest discount should have the highest level of lighting.
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If the clients like the product, they want to try it on immediately.
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A sufficient number of well-marked fitting rooms and tills should be provided.
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Some people enter a shop even if there is a long queue at the till.
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Source: Instytut Technologii Eksploatacji / Eduexpert Sp. z o.o., licencja: CC BY 3.0.
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Exercise 9
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Exercise 9
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Methods of promotion
A conversation between a fashion designer in a fashion company and a promotion specialist.
Rozmowa między projektantem mody w przedsiębiorstwie odzieżowym a specjalistą promocji.
Fashion designer: Hello Marek.We would like to promote our latest clothing collectionmc3a49d9c63361fbe_1497279637332_0promote our latest clothing collectionand we will need your help. What marketing strategiesmc3a49d9c63361fbe_1497279718401_0marketing strategies would you recommend?
Promotion specialist: Do we already know who thetarget groupmc3a49d9c63361fbe_1497279733582_0target groupis going to be?
Fashion designer: Yes, we would like to reach middle aged, professionally active woman, with our merchandise.
Promotion specialist: OK. We have a choice of at least three methods of promotion. Firstly, we can start our fan page and usesocial mediamc3a49d9c63361fbe_1497279738479_0social media***. This way we will provide information about our products, special offers and*** create our imagemc3a49d9c63361fbe_1497279743621_0create our image***. Another*** sales support toolmc3a49d9c63361fbe_1497279748379_0sales support toolis Instagram, or Twitter.
Fashion designer: Excellent. What are the other methods?
Promotion specialist: We can establish relationships with some bloggers. We can simplyhire a blogger**mc3a49d9c63361fbe_1497279753543_0hire a blogger**to promote our clothes.
Fashion designer: We can think about it. Have you got any other ideas?
Promotion specialist: We couldorganize an eventmc3a49d9c63361fbe_1497279762480_0organize an eventand report it live online. Theonline reportmc3a49d9c63361fbe_1497279767416_0online reportcould be broadcast on social media.
Fashion designer: Isn’t that expensive?
Promotion specialist: Yes, and theexecution costmc3a49d9c63361fbe_1497279772536_0execution costis much higher.
Fashion designer: I understand. I still need to speak with our boss and then we will meet to discuss the details. Thank you for the advice.
Promotion specialist: You are welcome. See you later.
Exercise 10
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Solve the exercise. Rozwiąż ćwiczenie.
Solve the exercise. Rozwiąż ćwiczenie.
After analyzing the hypertext document, entitled, “Methods of promotion”, decide if the sentence is true or false. Na podstawie tekstu „Sposoby promocji”, zdecyduj, czy twierdzenie jest prawdziwe czy nie.
The target group is still unknown., The company wants to promote its latest clothing collection., The latest collection is dedicated to middle aged, professionally active women., The promotion specialist suggests, among others, to hire a blogger., The promotion specialist suggests broadcasting an online report of the event., The promotion specialist advises against using social media during the promotion campaign., The target group are middle aged men., The execution cost of the event is high.
TRUE
FALSE
Source: Instytut Technologii Eksploatacji / Eduexpert Sp. z o.o., licencja: CC BY 3.0.
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wypromować kolekcję
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strategie marketingowe
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grupa docelowa
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portale społecznościowe
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kreować wizerunek
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narzędzie wsparcia sprzedaży
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wynająć blogera
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zorganizować event
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relacja online
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koszt realizacji
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Exercises
Exercise 11
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Exercise 12
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Fashion tips
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Exercise 13
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Exercises
Exercise 14
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Solve the exercise. Rozwiąż ćwiczenie.
Solve the exercise. Rozwiąż ćwiczenie.
On the basis of the audio sequence, entitled, “Fashion tips”, match the Polish phrases with their English equivalents. Na podstawie nagrania „Porady stylistyczne”, połącz polskie terminy z ich angielskimi odpowiednikami.
łączyć wzory z dodatkami, eksponować, typ sylwetki, dobierać strój, tuszować, fason, ubierać się na różne okazje, kolory pasujące, typ urody, dodatki do odzieży
body type
colors matching
beauty type
fashion style
select an outfit
expose
conceal
combine patterns with accessories
accessories
dress for different occasions
Source: Instytut Technologii Eksploatacji / Eduexpert Sp. z o.o., licencja: CC BY 3.0.
Exercise 15
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Solve the exercise. Rozwiąż ćwiczenie.
Solve the exercise. Rozwiąż ćwiczenie.
On the basis of the audio sequence, entitled, “Fashion tips”, decide if the sentence is true or false. Na podstawie nagrania „Porady stylistyczne”, zdecyduj czy twierdzenie jest prawdziwe, czy nie.
Prawda
Fałsz
The client wants to use the services of a stylist.
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Image Academy defines the colors matching a given beauty type.
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Image Academy defines body types.
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Image Academy doesn’t advise which rules the client should follow when selecting an outfit.
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The client will learn how to combine clothing patterns and accessories.
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Image Academy teaches how to dress for different occasions.
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Thanks to the help of Image Academy, the client will create her individual style.
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The client has decided to make an appointment for Thursday.
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Source: Instytut Technologii Eksploatacji / Eduexpert Sp. z o.o., licencja: CC BY 3.0.
classicmobile
Exercise 16
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Solve the exercise. Rozwiąż ćwiczenie.
Solve the exercise. Rozwiąż ćwiczenie.
Decide, which of the following sentences are correct and which are not. If the sentence is correct – mark „true”, and if it is incorrect - „false.”Zdecyduj, czy poniższe zdania są poprawne, czy nie. Poprawne oznacz „prawda”, niepoprawne - „fałsz”.
Prawda
Fałsz
How can I to help you?
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I need use the services of a stylist.
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Could you please tell me how you can help a potential client?
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We also advise which styles to choose.
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Do you also advise which rules the client should to follow?
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We will point out what you should expose.
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I often have no idea what to wear.
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We will teach you how to dress for different occasions.
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Source: Instytut Technologii Eksploatacji / Eduexpert Sp. z o.o., licencja: CC BY 3.0.
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Exercise 16
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Return form for a piece of clothing bought online
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Exercise 17
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Solve the exercise. Rozwiąż ćwiczenie.
Solve the exercise. Rozwiąż ćwiczenie.
On the basis of the „Return form for a piece of clothing bought online” document, match the Polish phrases with their English equivalents. Na podstawie dokumentu “Formularz zwrotu ubrania zakupionego drogą internetową” połącz polskie terminy z ich angielskimi odpowiednikami.
zmiana zdania, produkt jest inny niż w opisie, uszkodzony produkt, pomylony produkt, brak satysfakcji z jakości, nie podoba mi się produkt, produkt wygląda inaczej niż w katalogu, zły rozmiar
not as pictured in the catalogue
wrong size
not satisfied with quality
change of mind
wrong product
damaged product
don’t like the product
product not as described
Source: Instytut Technologii Eksploatacji / Eduexpert Sp. z o.o., licencja: CC BY 3.0.
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Gallery
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Memory
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Check
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Dictionary
a high level of customer service [ə haɪ 'lɛvl ɔv 'sə:vɪs] [singular, noun]
a high level of customer service [ə haɪ 'lɛvl ɔv 'sə:vɪs] [singular, noun]
wysoki standard obsługi
a sufficient number of tills [ə sə'fɪʃənt 'nʌmbə(r) ɔv tɪlz] [singular, noun]
a sufficient number of tills [ə sə'fɪʃənt 'nʌmbə(r) ɔv tɪlz] [singular, noun]