Film

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You have studied a text about different kinds of advertisements, but did you know that there are more ways in which advertisers try to attract customers’ attention? Do you realise how much advertising costs? Is it effective? Study the video to find out.

Przeczytałeś/przeczytałaś tekst o różnych rodzajach reklam, ale czy wiesz, że istnieje więcej sposobów, na które reklamodawcy próbują przyciągnąć uwagę klientów? Czy zdajesz sobie sprawę, ile kosztuje reklamowanie produktu? Czy jest to skuteczne? Przeanalizuj film, aby się tego dowiedzieć.

Exercise 1

Match the word with its translation.

Połącz wyraz z jego tłumaczeniem.

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discount Możliwe odpowiedzi: 1. przecena, 2. zakup w aplikacji, 3. promocja, 4. próbka, 5. reklama neonowa promotion Możliwe odpowiedzi: 1. przecena, 2. zakup w aplikacji, 3. promocja, 4. próbka, 5. reklama neonowa neon Możliwe odpowiedzi: 1. przecena, 2. zakup w aplikacji, 3. promocja, 4. próbka, 5. reklama neonowa sample Możliwe odpowiedzi: 1. przecena, 2. zakup w aplikacji, 3. promocja, 4. próbka, 5. reklama neonowa in-app purchase Możliwe odpowiedzi: 1. przecena, 2. zakup w aplikacji, 3. promocja, 4. próbka, 5. reklama neonowa

Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.

Here's a video about some advertising techniques:

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Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.

TRANSCRIPTazurewhite

So, you know some kinds of advertising. But there are more ways in which people can advertise products or services. One form of advertising is discounts, special offers and promotions. Black Friday, for example, is one of the days when you can get products at a much cheaper price. It usually marks the beginning of the Christmas shopping season and takes place on the Friday after Thanksgiving. Why is Black Friday called black? It’s the day when shops earn a lot of money and are “in the black” and not “in the red” anymore. In 2021, Black Friday shoppers spent about $8.9 billion in one day.

You have probably seen the colourful neon billboards in Times Square. They are big, colourful, digital and eye‑catching. The prices for advertising something on such a billboard range from $5,000 to $25,000 for 1 to 3 days. Around 360,000 people visit Times Square a day, so it’s no surprise that companies are ready to pay such high prices for their ads. The largest and the most expensive billboard in Times Square is a large screen which was rented for the first time by Google for $2.5 million for four weeks.

Product samples are also a type of advertising. You can usually find them in magazines or when you buy a product and you get a sample of a different one for free. The idea behind this technique is to try a product before buying it. Product sampling is especially important when trying a new product. According to recent research, 73% of consumers said they wanted to buy a product after trying it, but only 25% said the same thing about seeing a television advertisement.

Have you ever downloaded an app or a game for free? The reason it’s free is because, in order to continue using the app or playing the game, you need to watch a short ad or a video. These ads will try to encourage you to make in‑app purchases. Research says that only 5% of app users spend money on in‑app purchases, but the numbers are steadily growing.

Exercise 2

Analyse the video and match the numbers with the information they refer to.

Zapoznaj się z wideo. Połącz liczby z informacjami, do których się odnoszą.

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$8.9 billion Możliwe odpowiedzi: 1. price of the Google billboard on Times Square, 2. people who want to buy a product after trying a sample, 3. people who use in-app purchases, 4. Black Friday spendings, 5. number of people visiting Times Square per day 360,000 Możliwe odpowiedzi: 1. price of the Google billboard on Times Square, 2. people who want to buy a product after trying a sample, 3. people who use in-app purchases, 4. Black Friday spendings, 5. number of people visiting Times Square per day $2.5 million Możliwe odpowiedzi: 1. price of the Google billboard on Times Square, 2. people who want to buy a product after trying a sample, 3. people who use in-app purchases, 4. Black Friday spendings, 5. number of people visiting Times Square per day 73% Możliwe odpowiedzi: 1. price of the Google billboard on Times Square, 2. people who want to buy a product after trying a sample, 3. people who use in-app purchases, 4. Black Friday spendings, 5. number of people visiting Times Square per day 5% Możliwe odpowiedzi: 1. price of the Google billboard on Times Square, 2. people who want to buy a product after trying a sample, 3. people who use in-app purchases, 4. Black Friday spendings, 5. number of people visiting Times Square per day

Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.

Exercise 3

Study the descriptions of different advertising techniques and type the missing word.

Ponownie przeanalizuj opisy różnych technik reklamowych i wpisz w każdym zdaniu brakujący wyraz.

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1. Black Friday starts the Christmas shopping Tu uzupełnij. 2. It’s the day when companies are not in the Tu uzupełnij anymore and earn a lot of money. 3. The one to Tu uzupełnij day ad in Times Square costs from $5,000 to $25,000 . 4. Samples are more effective than Tu uzupełnij advertisements. 5. The numbers for in-app purchases are Tu uzupełnij.

Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.

Exercise 4

Drag the correct word in the sentences below. There are two extra words which you don’t need to use. Go back to the video to check.

Przeczytaj poniższe zdania, a następnie przeciągnij wyrazy w odpowiednie miejsca. Dwa wyrazy podane zostały dodatkowo i nie pasują do żadnej luki. Obejrzyj wideo, żeby sprawdzić odpowiedzi.

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1. One form of advertising is discounts, special 1. digital, 2. discount, 3. sampling, 4. encourage, 5. adverts, 6. consumers, 7. offers and promotions.
2. The billboards in Times Square are big, colourful, 1. digital, 2. discount, 3. sampling, 4. encourage, 5. adverts, 6. consumers, 7. offers and eye-catching.
3. Product 1. digital, 2. discount, 3. sampling, 4. encourage, 5. adverts, 6. consumers, 7. offers is especially important when trying a new product.
3. 73% of 1. digital, 2. discount, 3. sampling, 4. encourage, 5. adverts, 6. consumers, 7. offers said they wanted to buy a product after trying it.
4. These ads will try to 1. digital, 2. discount, 3. sampling, 4. encourage, 5. adverts, 6. consumers, 7. offers you to make in-app purchases.

Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.

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Film

You have studied a text about different kinds of advertisements, but did you know that there are more ways in which advertisers try to attract customers’ attention? Do you realise how much advertising costs? Is it effective? Study the video to find out.