Ilustracja interaktywna
In this section you are going to learn about a new variety of bricks and clicks: dark stores. Have you ever heard of a shop that customers can’t go into? There might be one near you! If you want to learn more about them, take a look.
W tej części poznasz ciekawy typ sklepu, który łączy sprzedaż internetową i pozainternetową. Czy słyszałeś/słyszałaś kiedyś o sklepie, do którego nie mogą wchodzić klienci? Istnieje szansa, że taki sklep jest niedaleko ciebie! Jeśli chcesz dowiedzieć się więcej o takich sklepach, zapoznaj się z multimedium.

Study the interactive illustration to find out more about dark stores.

Zasób interaktywny dostępny pod adresem https://zpe.gov.pl/a/D1CEejMv0
Interaktywna ilustracja składa się z pięciu zdjęć, przedstawiających różne aspekty związane z zakupami. Każde zdjęcie zawiera jeden punkt interaktywny, oznaczony numerami od 1 do 5. Po kliknięciu wybranego numeru użytkownik może przeczytać tekst i odsłuchać nagranie przypisane do danego punktu.
Transkrypcja do nagrań znajduje się poniżej.
b) In order to guarantee a good spread across the cities, the dark stores need to be 1. hygiene, 2. stocking, 3. distance, 4. buy, 5. mopeds, 6. deliver, 7. analysing, 8. queues, 9. tracking, 10. dispersed, 11. calling.
c) One reason the customers aren’t allowed inside is to limit 1. hygiene, 2. stocking, 3. distance, 4. buy, 5. mopeds, 6. deliver, 7. analysing, 8. queues, 9. tracking, 10. dispersed, 11. calling.
d) The pandemic accelerated the popularity of dark stores because people need to keep social 1. hygiene, 2. stocking, 3. distance, 4. buy, 5. mopeds, 6. deliver, 7. analysing, 8. queues, 9. tracking, 10. dispersed, 11. calling.
e) The staff’s duties include 1. hygiene, 2. stocking, 3. distance, 4. buy, 5. mopeds, 6. deliver, 7. analysing, 8. queues, 9. tracking, 10. dispersed, 11. calling the shelves and 1. hygiene, 2. stocking, 3. distance, 4. buy, 5. mopeds, 6. deliver, 7. analysing, 8. queues, 9. tracking, 10. dispersed, 11. calling what items are bought.
f) The couriers often use automobiles or 1. hygiene, 2. stocking, 3. distance, 4. buy, 5. mopeds, 6. deliver, 7. analysing, 8. queues, 9. tracking, 10. dispersed, 11. calling.
g) Popular items that are sold in a dark store include perishables, liquor and 1. hygiene, 2. stocking, 3. distance, 4. buy, 5. mopeds, 6. deliver, 7. analysing, 8. queues, 9. tracking, 10. dispersed, 11. calling products.
h) The smartphone app for the dark store has a 1. hygiene, 2. stocking, 3. distance, 4. buy, 5. mopeds, 6. deliver, 7. analysing, 8. queues, 9. tracking, 10. dispersed, 11. calling function which shows the location of the courier.
a) become very popular.
b) opened many new outlets.
c) decreased operation costs.
d) decreased the number of workers.
2. Dark stores cater for the requirements of
a) customers who want to feel, taste, and smell goods before buying.
b) customers who want to feel safe through maintaining distance.
c) customers who want to purchase goods at night.
d) sellers who want to cut down on rent and labour expenses.
3. The staff in the dark stores do not
a) search for the items on shelves.
b) drive scooters and vehicles.
c) offer advice to customers.
d) have people who manage them.
4. It is usually hard to find the following items in a dark store:
a) milk.
b) TV sets.
c) champagne.
d) caviar.
5. According to the text, the devices used by dark stores
a) show the whereabouts of the courier.
b) can be bought in the store.
c) make the process of buying faster.
d) do not include scooters.
6. Dark stores can be controversial to local communities because
a) people do not like certain brands.
b) mopeds emit annoying sounds.
c) strangers hanging around the stores can sometimes make people worried.
d) they isolate people.