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The word cloud below shows many different labels that are used to describe various generations. Some people believe that not only are some of these descriptions hurtful, but also that it doesn’t make any sense to describe a whole generation with a set of a few arbitrarily chosen characteristics. Yet, generation characteristics are here to stay, so let’s take a closer look at how they work and what they say.

Poniższa chmura wyrazów pokazuje wiele rozmaitych określeń używanych do opisu różnych pokoleń. Niektórzy uważają, że nie tylko część tych opisów jest krzywdząca, ale także że nie ma sensu opisywać całego pokolenia za pomocą zestawu kilku arbitralnie wybranych cech. Jednak określenia identyfikujące poszczególne pokolenia zadomowiły się w naszym języku na dobre, więc przyjrzyjmy się bliżej temu, jak są używane i co tych pokoleniach mówią.

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Which of these describe you? Do you know which ones describe your generation?
Które z nich opisują Ciebie? Czy wiesz, które z nich opisują twoje pokolenie?
Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.
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Exercise 1
Drag the names of generations to match them with the dates when they were born. before 1946 Możliwe odpowiedzi: 1. GENERATION Alpha, 2. BUILDERS, 3. GENERATION Z, 4. GENERATION X, 5. GENERATION Y/Millennials, 6. BABY BOOMERS 1946-1964 Możliwe odpowiedzi: 1. GENERATION Alpha, 2. BUILDERS, 3. GENERATION Z, 4. GENERATION X, 5. GENERATION Y/Millennials, 6. BABY BOOMERS 1965-1979 Możliwe odpowiedzi: 1. GENERATION Alpha, 2. BUILDERS, 3. GENERATION Z, 4. GENERATION X, 5. GENERATION Y/Millennials, 6. BABY BOOMERS 1980-1994 Możliwe odpowiedzi: 1. GENERATION Alpha, 2. BUILDERS, 3. GENERATION Z, 4. GENERATION X, 5. GENERATION Y/Millennials, 6. BABY BOOMERS 1995-2009 Możliwe odpowiedzi: 1. GENERATION Alpha, 2. BUILDERS, 3. GENERATION Z, 4. GENERATION X, 5. GENERATION Y/Millennials, 6. BABY BOOMERS 2010-2024 Możliwe odpowiedzi: 1. GENERATION Alpha, 2. BUILDERS, 3. GENERATION Z, 4. GENERATION X, 5. GENERATION Y/Millennials, 6. BABY BOOMERS
Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.

Read the text and do the exercises below.

…X, Y, Z… A?
Joanna Sobierska‑Paczesny …X, Y, Z… A?

Baby boomers, Millennials, Generation Z – which do you belong tobelong tobelong to? Labellinglabelling [label]Labelling people according to the generationgenerationgeneration they belong to started as a way for sociologists to talk about certain characteristics, blossomedblossomed [blossom]blossomed into an important tool in the marketing industry (this generation prefers regular coffee while that will only buy flavoured), to finally get out of control and become a popular topic of shallow pseudo‑sociological articles that spread stereotypes, often hurtful. Which is not to say that these characteristics totally miss their markmiss their mark [miss the mark] (idiom)miss their mark. Considering that each generation grows up in different technological, economic, and social situations, they will naturally be shaped by them. So, let’s take a look at what’s natural for each cohortcohortcohort, especially the two youngest ones – the Z Generation and the Alpha Generation.

Growing up in a world connected through a multiple of devices such as laptops. tablets, mobile phones, or TV’s hooked up to streaming services, Generations Z and Alpha are ‘digital natives,’ which naturally influences their attitudes. They are much more globalglobalglobal, compared to others. Reaching out to people, places, and services from all over the world, they’re not suspicious of them just because of a distant postcodepostcodepostcode. The digital world erases that distance, at the same time offering social opportunities which, unlikeunlikeunlike the previous generations, they treat as a rightful equivalentequivalentequivalent of face‑to‑face interactions.

In the same manner, they seem to have let go oflet go oflet go of other ‘analogue’ elements that made up the lives of the previous generations. Their music is pumped from Spotify into smart speakers. Their games are online, not on a board. Their books and news are likewise digital, not hard copyhard copyhard copy. Similarly, they have no use forhave no use forhave no use for paper notebooks and textbooks, much preferring to find and note things on their screens. This, in fact, earned them another nickname – ‘screenagers.’

While the Alphas are still too young to be assessedassessed [assess]assessed properly, it seems logical that being raised with screens they will have a lot in commonhave a lot in commonhave a lot in common with the Zs with respect to learning and working styles. Zs are very visualvisualvisual and participativeparticipativeparticipative. While the older generations preferred to sit and listen to a teacher who was the authority and whose learning was focused on the knowledge itself, the younger ones prefer that a teacher is just a facilitatorfacilitatorfacilitator, who helps them try and discover things for themselves and it’s about doing it their way and their development, not knowledge for the sake of knowledge. Knowledge itself used to be delivered mostly verbally, but Zs are much more visualvisualvisual and their learning as well as working is about images, discussion, and creating things together, with everyone participating rather than following one leader or teacher.

Their whole lives are much more governed by mobilitymobilitymobility, flexibilityflexibilityflexibility, and adapting to constantly changing situations than ever before. Their older counterpartscounterparts [counterpart]counterparts, even in their teens, sought stability and later, job security. Fate does not seem to have that in storehave that in store [have something in store] (idiom)have that in store for the Zs and Alphas. Graduating from universities in unprecedentedunprecedentedunprecedented numbers, both these generations will be changing jobs, careers, and homes much more than any before them, their lives changing as fast as the world around them.

What else will they be? Time will tell. Time will also continue to influence it, like it does for every generation. It’s important to note, that while every generation is shaped by the circumstances they grow up in, they also change as they move along their life cyclelife cyclelife cycle. People’s needs and values change, when from students they become parents and business people and then pensionerspensioners [pensioner]pensioners. Moreover, they’re influenced by circumstances. Middle‑aged baby boomers, coming in contact with the digital world for the first time, were very suspicioussuspicioussuspicious of it. The generation gapgeneration gapgeneration gap between them and Gen X, happy to explore digital possibilities, was clearly visible. But they’ve adapted since and now over 80% of them use online banking and social media. Naturally, the COVID pandemic forced that shift a bit, but that’s besides the point. The Alphas will probably never give up their screens but who will they grow old to be? What will they have to adapt to? Only time will tell.

1 Źródło: Joanna Sobierska‑Paczesny, licencja: CC BY-SA 3.0.
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Exercise 2
Read the text above and for each sentence decide if it’s true or false according to what the text says.
  1. Studying generations and their characteristics developed thanks to people who create strategies for selling products.
    True False

  2. The author of the text is enthusiastic about characterising generations.
    True False

  3. Generation Alpha doesn’t treat online relationships as worse.
    True False

  4. Generation Alpha doesn’t like to take notes on paper.
    True False

  5. The author assumes that Alphas will be similar to Zs in the way they learn.
    True False

  6. Younger Alphas have different needs and requirements of teachers than older ones.
    True False

  7. The number of people with university degrees in generations Y, Z, and Alpha should be more or less equal.
    True False

  8. The way the COVID pandemic influenced certain behaviours is presented as rather unique.
    True False
Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.
Exercise 3

Read the text above. Then, complete the sentences.

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1. The quote about coffee preferences is used as an example of the application of generational studies (Uzupełnij).
Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.
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2. The term “digital natives’ reflects the fact that Generations Z and Alpha  (Uzupełnij)  to the digital world.
Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.
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3. The expression “because of a distant postcode” means that Alphas are not suspicious of   (Uzupełnij).
Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.
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4. The fact that Alphas like to play online games is used as an example of  (Uzupełnij).
Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.
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5. The fact that Alphas like to be active participants  (Uzupełnij)  is described by calling Alphas ‘participative.’.
Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.
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6. In the sentence “fate does not seem to have that in store “, the word that refers to (Uzupełnij).
Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.
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7. The generation gap between baby boomers and Generation X is shown in the example of  (Uzupełnij)  the digital world.
Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.
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8. The number of baby boomers using social media is presented as proof that people  (Uzupełnij).
Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.
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Exercise 4
Read the text above. Then, drag and drop the words into the correct gaps in the sentences. The generation     1. 1. unprecedented, 2. mark, 3. counterparts, 4. use, 5. embrace, 6. common, 7. gap, 8. equivalent     between me and my grandparents is especially visible in our attitude to social media friendships.
Some people say that the whole village gathering in the evenings for stories was the past     2. 1. unprecedented, 2. mark, 3. counterparts, 4. use, 5. embrace, 6. common, 7. gap, 8. equivalent     of social media sharing.
While characteristics of generations don’t necessarily miss the     3. 1. unprecedented, 2. mark, 3. counterparts, 4. use, 5. embrace, 6. common, 7. gap, 8. equivalent,     it doesn’t mean that all people from Generation X want to be homeowners.
Millennials were the first ones to wholeheartedly     4. 1. unprecedented, 2. mark, 3. counterparts, 4. use, 5. embrace, 6. common, 7. gap, 8. equivalent     online banking and similarly, they were the first generation to move some of their social life to social media.
The future generations will most likely have no     5. 1. unprecedented, 2. mark, 3. counterparts, 4. use, 5. embrace, 6. common, 7. gap, 8. equivalent     for paper magazines.
Despite the age difference between us, my mom and I have a lot in     6. 1. unprecedented, 2. mark, 3. counterparts, 4. use, 5. embrace, 6. common, 7. gap, 8. equivalent.    
Many people from Generation X appreciate the usefulness of ebooks, but they still prefer their paper     7. 1. unprecedented, 2. mark, 3. counterparts, 4. use, 5. embrace, 6. common, 7. gap, 8. equivalent.    
Because so many students and adults had to go online during the COVID pandemic, there was an     8. 1. unprecedented, 2. mark, 3. counterparts, 4. use, 5. embrace, 6. common, 7. gap, 8. equivalent     number of cases of computer addiction.
Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.

Słownik

assessed [assess]
assessed [assess]

/ əˈsest / / əˈses /

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Nagranie dźwiękowe

oceniani, określani, poddani ocenie [ocenić, określić, poddać ocenie]

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Nagranie dźwiękowe
belong to
belong to

/ bɪˈlɒŋ tuː /

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Nagranie dźwiękowe

przynależysz [przynależeć]

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Nagranie dźwiękowe
blossomed [blossom]
blossomed [blossom]

/ ˈblɒsəmd / / ˈblɒsəm /

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Nagranie dźwiękowe

rozkwitł/rozkwitła [kwitnąć, zakwitać]

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Nagranie dźwiękowe
cohort
cohort

/ ˈkəʊhɔːt /

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Nagranie dźwiękowe

kohorta (a group with a shared characteristic)

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Nagranie dźwiękowe
counterparts [counterpart]
counterparts [counterpart]

/ ˈkaʊntəpɑːts / / ˈkaʊntəpɑːt /

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Nagranie dźwiękowe

odpowiedniki [odpowiednik]

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Nagranie dźwiękowe
equivalent
equivalent

/ ɪˈkwɪvələnt /

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Nagranie dźwiękowe

odpowiednik

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Nagranie dźwiękowe
facilitator
facilitator

/ fəˈsɪlɪteɪtə /

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Nagranie dźwiękowe

ktoś, kto ułatwia lub coś, co ułatwia

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Nagranie dźwiękowe
flexibility
flexibility

/ ˌfleksəˈbɪlɪti /

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Nagranie dźwiękowe

elastyczność

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Nagranie dźwiękowe
generation
generation

/ ˌdʒenəˈreɪʃn̩ /

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Nagranie dźwiękowe

pokolenie

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Nagranie dźwiękowe
generation gap
generation gap

/ ˌdʒenəˈreɪʃn̩ ɡæp /

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Nagranie dźwiękowe

różnica pokoleń

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Nagranie dźwiękowe
global
global

/ ˈɡləʊbl̩ /

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Nagranie dźwiękowe

globalni [globalny/globalna]

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Nagranie dźwiękowe
hard copy
hard copy

/ hɑ:d ˈkɒpi /

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Nagranie dźwiękowe

wersja papierowa

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Nagranie dźwiękowe
have a lot in common
have a lot in common

/ həv ə lɒt ɪn ˈkɒmən /

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Nagranie dźwiękowe

mają wiele wspólnego [mieć wiele wspólnego]

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Nagranie dźwiękowe
have no use for
have no use for

/ həv ˈnəʊ ˈjuːz fɔː /

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Nagranie dźwiękowe

nie używają [nie używać]

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Nagranie dźwiękowe
have that in store [have something in store] (idiom)
have that in store [have something in store] (idiom)

/ həv ðæt ɪn stɔː / / həv ˈsʌmthetaɪŋ ɪn stɔː /

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Nagranie dźwiękowe

mieć to w zanadrzu [mieć coś w zanadrzu]

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Nagranie dźwiękowe
labelling [label]
labelling [label]

/ ˈleɪbəlɪŋ / / ˈleɪbl̩ /

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Nagranie dźwiękowe

przyczepianie etykiet [przyczepić (komuś) etykietę]

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Nagranie dźwiękowe
let go of
let go of

/ ˈlet ˈɡəʊ ɒv /

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Nagranie dźwiękowe

odpuścić, odłożyć

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Nagranie dźwiękowe
life cycle
life cycle

/ laɪf ˈsaɪkl̩ /

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Nagranie dźwiękowe

cykl życia

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Nagranie dźwiękowe
miss their mark [miss the mark] (idiom)
miss their mark [miss the mark] (idiom)

/ mɪs ðeə mɑːk / / mɪs ðə mɑːk /

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Nagranie dźwiękowe

nie są trafione [nie osiągnąć celu]

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Nagranie dźwiękowe
mobility
mobility

/ məʊˈbɪlɪti /

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Nagranie dźwiękowe

mobilność

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Nagranie dźwiękowe
participative
participative

/ ˌpɑːˈtɪsəpətɪv /

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Nagranie dźwiękowe

zaangażowani [zaangażowany/zaangażowana]

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Nagranie dźwiękowe
pensioners [pensioner]
pensioners [pensioner]

/ ˈpenʃnəz / / ˈpenʃnə /

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Nagranie dźwiękowe

emeryci [emeryt/emerytka]

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Nagranie dźwiękowe
postcode
postcode

/ ˈpəʊstkəʊd /

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Nagranie dźwiękowe

kod pocztowy

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Nagranie dźwiękowe
suspicious
suspicious

/ səˈspɪʃəs /

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Nagranie dźwiękowe

podejrzliwi [podejrzliwy/podejrzliwa]

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Nagranie dźwiękowe
unlike
unlike

/ ˌʌnˈlaɪk /

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Nagranie dźwiękowe

w przeciwieństwie do

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Nagranie dźwiękowe
unprecedented
unprecedented

/ ʌnˈpresɪdentɪd /

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Nagranie dźwiękowe

bezprecedensowy/bezprecedensowa

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Nagranie dźwiękowe
visual
visual

/ ˈvɪʒuəl /

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Nagranie dźwiękowe

postrzegający przy użyciu wzroku, korzystający ze zmysłu wzroku

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Nagranie dźwiękowe

Źródło: GroMar Sp. z o.o., licencja: CC BY‑SA 3.0

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(Uzupełnij).
Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.