/ əˈkwaɪər /

zdobywać (to get or obtain something)]

/ ˈadvəkəts / / ˈadvəkət /

zwolennicy [zwolennik/zwolenniczka] (a person who publicly supports or recommends a particular cause or policy)

/ əˌtenˈdiːz / / əˌtenˈdiː /

uczestnicy [uczestnik/uczestniczka] (a person who attends a conference or other gathering)

/ ˈbuːstɪŋ / / buːst /

zwiększając, pobudzając [zwiększać, pobudzać] (to help or encourage to increase or improve)

/ brændz / / brænd /

marki [marka] (a type of product manufactured by a particular company under a particular name)

/ brænd əˈweənəs /

świadomość marki (a marketing term for the degree to which consumers recognize a product by its name)

/ brænd ˈekwɪti /

wartość marki (a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent)

/ brænd aɪˈdentɪti /

tożsamość marki (a set of tools or elements used by a company to create a brand image)

/ brænd ˈlɔɪəlti /

lojalność wobec marki (the tendency of some consumers to continue buying the same brand of goods rather than competing brands)

/ kəmˈpelɪŋ /

interesujący, przyciągający uwagę (evoking interest, attention, or admiration in a powerfully irresistible way)

/ sɪˈlebrɪti ɪnˈdɔːsmənt /

promowanie produktu przez sławne osoby (a promotion of a product or service by a famous person)

/ tʃɑːdʒ /

policzyć, zażądać (to demand an amount as a price for a service rendered or goods supplied)

/ ˈkɒmplɪmənt iːtʃ ˈʌðə /

wzajemnie się uzupełniają [wzajemnie się uzupełniać] (to make something else seem better or more attractive when combining with it)

/ kənˈsɪstənt /

spójny/spójna, konsekwentny/konsekwentna (acting or done in the same way over time, especially so as to be fair or accurate)

/ kənˈsəltɪŋ /

doradztwo (the business of giving expert advice to other professionals)

/ kənˈsjuːmə dɪˈmɑːnd /

popyt konsumenta (a measure of consumers' desire for a product or service based on its availability)

/ ˌkredɪˈbɪlɪti /

wiarygodność (the quality of being trusted and believed in)

/ dɪˈspleɪz / / dɪˈspleɪ /

wystawy (sklepowe) [wystawa] (a collection of objects arranged for people to look at)

/ dɪˈstɪŋɡwɪʃɪz / / dɪˈstɪŋɡwɪʃ /

odróżnia [odróżniać] (to recognise or treat as different)

/ ɪnˈkæpsjuleɪts / / ɪnˈkæpsjuleɪt /

zawiera, jest uosobieniem [zawierać] (to express or show the most important facts about something)

/ enˈdɔːrs /

udzielać poparcia, popierać (declare one's public approval or support of)

/ enˈdɔːsmənt /

poparcie, aprobata (a form of public support or approval)

/ edʒ ˈəʊvə /

przewaga nad (to be slightly better than someone or something else)

/ ɪˈkweɪtɪd wɪð / / ɪˈkweɪt wɪð /

utożsamiane z [utożsamiać z] (to consider to be the same or equivalent to another)

/ fɒnt taɪp /

krój pisma (a design of letters, numbers and other symbols, to be used in printing or for electronic display)

/ ˈhaʊshəʊld ˈneɪmz / / ˈhaʊshəʊld ˈneɪm /

powszechnie znane nazwy [powszechnie znana nazwa] (a person or thing that is well known by the public)

/ ˈɪmpləˌmentɪŋ / / ˈɪmpləmənt /

wdrażanie [wdrażać] (put a decision, plan, agreement, etc. into effect)

/ ˌɪˈnekstrɪkəbli /

nierozerwalnie (in a way that is impossible to disentangle or separate)

/ ˈɪnəˌveit /

wprowadzać innowacje (make changes in something established, especially by introducing new methods, ideas, or products)

/ ˌɪnˈstɪlɪŋ / / ˌɪnˈstɪl /

wpajanie [wpoić, wpajać] (gradually but firmly establish an idea or attitude in a person's mind)

/ ɪnˈtændʒəbl̩ /

niematerialny/niematerialna (unable to be touched)

/ ˈlændmɑːks / / ˈlændmɑːk /

charakterystyczne obiekty [charakterystyczny obiekt] (an object or feature of a landscape or town that is easily seen and recognized from a distance)

/ liːdz / / liːd /

zainteresowani potencjalni klienci [zainteresowany potencjalny klient/klientka] (an interested client)

/ ˈləʊɡəʊ /

logo, znak firmowy (a symbol or other small design adopted by an organization to identify its products)

/ ˈmɑːkɪtɪŋ kæmˈpeɪnz / / ˈmɑːkɪtɪŋ kæmˈpeɪn /

kampanie marketingowe [kampania marketingowa] (a set of strategic activities that promote a business's goal or objective)

/ ˈmɑ:kɪt ˈliːdə /

lider na rynku (also: a product bought by most people)

/ ˈmɑ:kɪt rɪˈsɜːtʃ /

badanie rynku (an analysis of consumer demand for a product or service)

/ ˈmɜːtʃəndaɪzɪŋ ləʊˈkeɪʃn̩z / / ˈmɜːtʃəndaɪzɪŋ ləʊˈkeɪʃn̩ /

lokalizacje handlowe [lokalizacja handlowa] (a place where things are sold)

/ miːt ənd ɡriːts / / miːt ənd ɡriːt /

spotkania gwiazdy z fanami [spotkanie gwiazdy z fanami] (a meeting of celebrities and fans)

/ pɪˈkjuːlɪə /

dziwne (strange)

/ pəˈsepʃn̩ /

postrzeganie (the way in which something is regarded, understood, or interpreted)

/ pəˈsiːvd / / pəˈsiːv /

postrzegana [postrzegać] (to become aware or conscious of something)

/ ˈpraɪs tæɡ /

metka z ceną (a label showing the price of an item for sale)

/ ˈpriːmɪəm brænd /

marka premium (an individual, company, product, or service generally perceived to have an elevated status, unique quality, or exceptional value in the eyes of its target market)

/ ˈprɒdʌkt /

produkt (an article or substance that is manufactured or refined for sale)

/ ˈreərɪti /

rzadkość (something that is very unusual)

/ ˌriːdəˈbɪləti /

czytelność (the quality of being legible or decipherable)

/ rəˈteɪn /

zatrzymywać (to continue to have something; keep possession of)

/ ˈrevənjuː /

przychód (income, especially when of an organization and of a substantial nature)

/ ruːl əv ˈθthetaʌm /

reguła oparta na doświadczeniu (a broadly accurate guide or principle, based on practice rather than theory)

/ ˈsætʃəreɪtɪd /

nasycony/nasycona (completely filled with something so that no more can be added)

/ sel ˈɪt ət ə praɪs /

sprzedać go po cenie [sprzedać coś po cenie] (to sell exactly for the listed price)

/ set ðəm əˈpɑːt /

odróżniają je od [odróżniać coś od] (to distinguish)

/ ˈʃoʊkeɪs /

promować, wystawiać na pokaz (to show the best qualities or parts of something)

/ ˈtændʒəbl̩ /

materialny/materialna, rzeczywisty/rzeczywista, namacalny/namacalna (perceptible by touch)

/ ˈtɜːnəʊvə /

obrót finansowy (the amount of money taken by a business in a particular period)

/ ˌʌnəˈteɪnəbl̩ /

nieosiągalny (not able to be achieved)

/ ˈjuːtɪlaɪzd / / ˈjuːtɪlaɪz /

wykorzystane [wykorzystać] (to use)

/ ˌvɜːsəˈtɪlɪti /

wszechstronność (an ability to adapt or be adapted to many different functions or activities)