Odpowiedz na pytania lub uzupełnij tekst. 1. Hidden., 2. Unaware of., 3. Present everywhere., 4. To … to temptation means to fulfil a desire., 5. To raise ... is to make people realise the importance of an issue., 6. Cause., 7. Very strange and unusual., 8. Changed slightly to make it more suitable., 9. Having or showing no interest., 10. Making you feel worried.

Drag and drop elements to match the beginnings of the sentences with the appropriate endings. Companies usually pay to carry out research concerning radio stations Możliwe odpowiedzi: 1. with special logos are called branded goods., 2. but rather on raising social awareness., 3. are the examples of out-of-home advertising., 4. which uses ads put in places that are not obvious., 5. which are popular with their target consumers., 6. audience are usually called recipients., 7. is the so-called subliminal advertising. A type of subconscious advertising used to influence consumers' responses without their realisation Możliwe odpowiedzi: 1. with special logos are called branded goods., 2. but rather on raising social awareness., 3. are the examples of out-of-home advertising., 4. which uses ads put in places that are not obvious., 5. which are popular with their target consumers., 6. audience are usually called recipients., 7. is the so-called subliminal advertising. Billboards seen in a public space Możliwe odpowiedzi: 1. with special logos are called branded goods., 2. but rather on raising social awareness., 3. are the examples of out-of-home advertising., 4. which uses ads put in places that are not obvious., 5. which are popular with their target consumers., 6. audience are usually called recipients., 7. is the so-called subliminal advertising. Guerrilla advertising is an unconventional strategy Możliwe odpowiedzi: 1. with special logos are called branded goods., 2. but rather on raising social awareness., 3. are the examples of out-of-home advertising., 4. which uses ads put in places that are not obvious., 5. which are popular with their target consumers., 6. audience are usually called recipients., 7. is the so-called subliminal advertising. Products of a particular manufacturer or marketing company Możliwe odpowiedzi: 1. with special logos are called branded goods., 2. but rather on raising social awareness., 3. are the examples of out-of-home advertising., 4. which uses ads put in places that are not obvious., 5. which are popular with their target consumers., 6. audience are usually called recipients., 7. is the so-called subliminal advertising. Social advertising focuses not on selling and marketing strategies Możliwe odpowiedzi: 1. with special logos are called branded goods., 2. but rather on raising social awareness., 3. are the examples of out-of-home advertising., 4. which uses ads put in places that are not obvious., 5. which are popular with their target consumers., 6. audience are usually called recipients., 7. is the so-called subliminal advertising. People who either receive some items or messages or are the target Możliwe odpowiedzi: 1. with special logos are called branded goods., 2. but rather on raising social awareness., 3. are the examples of out-of-home advertising., 4. which uses ads put in places that are not obvious., 5. which are popular with their target consumers., 6. audience are usually called recipients., 7. is the so-called subliminal advertising.

Drag and drop four appropriate expressions to correct group. 1. Subliminal advertising: Możliwe odpowiedzi: 1. stickers, graffiti or murals with brand images, 2. use of untypical urban spaces, e.g. sidewalks, 3. pay to be featured in a programme, 4. subconscious marketing, 5. a very costly form of advertising, 6. gain exposure for branded goods, 7. hidden labelled object in a film, 8. the customer is supposed to click on it, 9. one of the cheapest ways to advertise a product, 10. video ads which appear during streaming, 11. manipulation, 12. digital advertising which uses banners and pop-up ads, 13. after accepting browser cookies the customer and his/her interests are easily tracked, 14. a great unaware craving, 15. unconventional ad technique, 16. unaware choices 2. Product placement: Możliwe odpowiedzi: 1. stickers, graffiti or murals with brand images, 2. use of untypical urban spaces, e.g. sidewalks, 3. pay to be featured in a programme, 4. subconscious marketing, 5. a very costly form of advertising, 6. gain exposure for branded goods, 7. hidden labelled object in a film, 8. the customer is supposed to click on it, 9. one of the cheapest ways to advertise a product, 10. video ads which appear during streaming, 11. manipulation, 12. digital advertising which uses banners and pop-up ads, 13. after accepting browser cookies the customer and his/her interests are easily tracked, 14. a great unaware craving, 15. unconventional ad technique, 16. unaware choices 3. Guerrilla advertising: Możliwe odpowiedzi: 1. stickers, graffiti or murals with brand images, 2. use of untypical urban spaces, e.g. sidewalks, 3. pay to be featured in a programme, 4. subconscious marketing, 5. a very costly form of advertising, 6. gain exposure for branded goods, 7. hidden labelled object in a film, 8. the customer is supposed to click on it, 9. one of the cheapest ways to advertise a product, 10. video ads which appear during streaming, 11. manipulation, 12. digital advertising which uses banners and pop-up ads, 13. after accepting browser cookies the customer and his/her interests are easily tracked, 14. a great unaware craving, 15. unconventional ad technique, 16. unaware choices 4. Display advertising: Możliwe odpowiedzi: 1. stickers, graffiti or murals with brand images, 2. use of untypical urban spaces, e.g. sidewalks, 3. pay to be featured in a programme, 4. subconscious marketing, 5. a very costly form of advertising, 6. gain exposure for branded goods, 7. hidden labelled object in a film, 8. the customer is supposed to click on it, 9. one of the cheapest ways to advertise a product, 10. video ads which appear during streaming, 11. manipulation, 12. digital advertising which uses banners and pop-up ads, 13. after accepting browser cookies the customer and his/her interests are easily tracked, 14. a great unaware craving, 15. unconventional ad technique, 16. unaware choices

Drag the following phrases to make collocations. branded Możliwe odpowiedzi: 1. advertising, 2. goods, 3. awareness, 4. strategies, 5. placement, 6. exposure, 7. to failure, 8. to temptations, 9. area, 10. attention doomed Możliwe odpowiedzi: 1. advertising, 2. goods, 3. awareness, 4. strategies, 5. placement, 6. exposure, 7. to failure, 8. to temptations, 9. area, 10. attention attract Możliwe odpowiedzi: 1. advertising, 2. goods, 3. awareness, 4. strategies, 5. placement, 6. exposure, 7. to failure, 8. to temptations, 9. area, 10. attention gain Możliwe odpowiedzi: 1. advertising, 2. goods, 3. awareness, 4. strategies, 5. placement, 6. exposure, 7. to failure, 8. to temptations, 9. area, 10. attention product Możliwe odpowiedzi: 1. advertising, 2. goods, 3. awareness, 4. strategies, 5. placement, 6. exposure, 7. to failure, 8. to temptations, 9. area, 10. attention yield Możliwe odpowiedzi: 1. advertising, 2. goods, 3. awareness, 4. strategies, 5. placement, 6. exposure, 7. to failure, 8. to temptations, 9. area, 10. attention subliminal Możliwe odpowiedzi: 1. advertising, 2. goods, 3. awareness, 4. strategies, 5. placement, 6. exposure, 7. to failure, 8. to temptations, 9. area, 10. attention urban Możliwe odpowiedzi: 1. advertising, 2. goods, 3. awareness, 4. strategies, 5. placement, 6. exposure, 7. to failure, 8. to temptations, 9. area, 10. attention raise Możliwe odpowiedzi: 1. advertising, 2. goods, 3. awareness, 4. strategies, 5. placement, 6. exposure, 7. to failure, 8. to temptations, 9. area, 10. attention trading Możliwe odpowiedzi: 1. advertising, 2. goods, 3. awareness, 4. strategies, 5. placement, 6. exposure, 7. to failure, 8. to temptations, 9. area, 10. attention

Read the sentences and choose one or two correct phrases to complete each of them.

1. Nowadays we are overwhelmed by constantly advertised branded goods tracked goods labelled goods which are supposedly worth having.
   
   
2. Not only are we feeling surrounded by commercials techniques advertisements but we are also tempted by them.
   
   
3. Inducing a desire for the product without the customer being aware of it is subtle marketing subliminal advertising subconscious marketing.
   
   
4. I have had an impression that each TV programme is filled to the edge brim verge with manipulative advertisements.
   
   
5. A bunch of experts have been working on this project by the sweat of their brow forehead eye lash for over a month.
   
   
6. I hope I am an exception among consumers who are not irresistant resistant immune to subliminal advertising.
   
   
7. People who write texts that satisfy marketing needs of a company are copywriters executives editors.

Type in the English translations of the phrases in brackets. Have you ever     1. (świadomie oglądałeś/oglądałaś reklamy telewizyjne) Tu uzupełnij     or rather glanced at them pretty indifferently? Have you ever     2. (zauważyłeś/zauważyłaś lokowanie produktu w filmach) Tu uzupełnij     or display advertising on your favourite websites? I am certain you have. Nowadays everything seems to be advertised in a more or less open way:     3. (markowe produkty znanych firm) Tu uzupełnij     are omnipresent and definitely recognisable. Seldom do we see a decent commercial, though. Fortunately there are some ads that seek to convey important messages about such issues as     4. (nielegalna praca dzieci) Tu uzupełnij,     especially in developing countries. We are undeniably     5. (nasyceni trudnymi tematami) Tu uzupełnij,     nevertheless it is crucial not to drown in the commercialised world without reflecting on the real world around us. We should be aware of guerilla or outdoor advertising as well as other     6. (strategii marketingowych i częstej manipulacji) Tu uzupełnij     which trigger fake desires for a product. We should differentiate between our personal needs and     7. (pokusą, która została wywołana) Tu uzupełnij     by a podcast or a pop-up ad.

Read the text and fill the gaps with appropriate words. The first letter of each word is given. It is not an exaggeration to state that we really are enslaved by the commercialised world full of     1. Tu uzupełnij         2. Tu uzupełnij     we usually aren’t even aware of. The question that may arise is: where are the limits of advertising?     3. Tu uzupełnij         4. Tu uzupełnij     tricks used in TV programmes or omnipresent ads     5. Tu uzupełnij         6. Tu uzupełnij     in urban space make us confused but at the same time desensitised to the commercials that surround us. Subliminal advertising is an example of the most sophisticated manipulation, triggering a strong yet     7. Tu uzupełnij     8.Tu uzupełnij     for a particular item – a way to stupefy and force the consumer to buy one of the     9. Tu uzupełnij.     It has been banned in most countries. Nevertheless, sometimes we can’t help thinking that no longer do the marketing experts try to     10. Tu uzupełnij     but simply to deceive us.