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Match words to their definitions.
Drag and drop the words into the correct category. There are three elements which do not fit into any category.
Drag the words and phrases referring to visual merchandising below to the correct places. There are 3 extra words or expressions which you do not need.
2. Racks, cases, hangers, and shelves are typical 1. fixtures, 2. signage, 3. accent lighting, 4. ambient lighting, 5. checkout counter, 6. cluttered, 7. island displays, 8. elevated window displays found in most stores.
3. A shop’s natural lighting or the one that resembles it closely is called 1. fixtures, 2. signage, 3. accent lighting, 4. ambient lighting, 5. checkout counter, 6. cluttered, 7. island displays, 8. elevated window displays.
4. Contemporary store displays frequently contain minimal décor instead of 1. fixtures, 2. signage, 3. accent lighting, 4. ambient lighting, 5. checkout counter, 6. cluttered, 7. island displays, 8. elevated window displays piles of items.
5. When presenting smaller goods, specialists advise using 1. fixtures, 2. signage, 3. accent lighting, 4. ambient lighting, 5. checkout counter, 6. cluttered, 7. island displays, 8. elevated window displays.
Study the sentences below and choose the correct answer. There is only one correct answer in each sentence.
Study the sentences and complete them with the English translations of the words in brackets.
Study the sentences. Put the following words in the correct places.
Familiarise yourself with the sentences. Complete the gaps with the correct words.
Shops use different visual merchandising techniques to present the clothes they sell. Write a short text (6–8 sentences) describing the strategies and elements used in a shop to encourage customers to buy more. Use your own words and the knowledge from the e‑material.
Complete the description of the picture. Use the words given and change them so that they make a logical and grammatically correct text.

You have recently visited a shop that has undergone a major refurbishment and visual merchandising elements have been introduced there. Write an email to a friend in which you
● describe which changes are the most visible;
● inform what the benefits of introducing visual merchandising elements in this store are;
● explain what visual merchandising elements will be introduced soon and why they haven’t been introduced yet;
● give your opinion on the current shop design and ask if your friend knows of any similar examples of shop refurbishment.
Use between 100 and 150 words.