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Exercise 1

Match words to their definitions.

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décor Możliwe odpowiedzi: 1. pieces of furniture used in shops for item display, 2. unorganised and covered with too many items, 3. the place where customers pay for purchases, 4. display particular products for sale, 5. the store’s furnishing, 6. a modal of a person used to display clothes in a shop, 7. higher than necessary showcase Możliwe odpowiedzi: 1. pieces of furniture used in shops for item display, 2. unorganised and covered with too many items, 3. the place where customers pay for purchases, 4. display particular products for sale, 5. the store’s furnishing, 6. a modal of a person used to display clothes in a shop, 7. higher than necessary cluttered Możliwe odpowiedzi: 1. pieces of furniture used in shops for item display, 2. unorganised and covered with too many items, 3. the place where customers pay for purchases, 4. display particular products for sale, 5. the store’s furnishing, 6. a modal of a person used to display clothes in a shop, 7. higher than necessary fixtures Możliwe odpowiedzi: 1. pieces of furniture used in shops for item display, 2. unorganised and covered with too many items, 3. the place where customers pay for purchases, 4. display particular products for sale, 5. the store’s furnishing, 6. a modal of a person used to display clothes in a shop, 7. higher than necessary checkout Możliwe odpowiedzi: 1. pieces of furniture used in shops for item display, 2. unorganised and covered with too many items, 3. the place where customers pay for purchases, 4. display particular products for sale, 5. the store’s furnishing, 6. a modal of a person used to display clothes in a shop, 7. higher than necessary mannequins Możliwe odpowiedzi: 1. pieces of furniture used in shops for item display, 2. unorganised and covered with too many items, 3. the place where customers pay for purchases, 4. display particular products for sale, 5. the store’s furnishing, 6. a modal of a person used to display clothes in a shop, 7. higher than necessary excessive Możliwe odpowiedzi: 1. pieces of furniture used in shops for item display, 2. unorganised and covered with too many items, 3. the place where customers pay for purchases, 4. display particular products for sale, 5. the store’s furnishing, 6. a modal of a person used to display clothes in a shop, 7. higher than necessary
Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.
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Exercise 2

Drag and drop the words into the correct category. There are three elements which do not fit into any category.

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1 Mannequins Możliwe odpowiedzi: 1. corner, 2. task, 3. shadowbox, 4. headless, 5. abstract, 6. ghost, 7. ambient, 8. elevated, 9. decorative, 10. functional 2 Window Displays Możliwe odpowiedzi: 1. corner, 2. task, 3. shadowbox, 4. headless, 5. abstract, 6. ghost, 7. ambient, 8. elevated, 9. decorative, 10. functional 3 Lighting Możliwe odpowiedzi: 1. corner, 2. task, 3. shadowbox, 4. headless, 5. abstract, 6. ghost, 7. ambient, 8. elevated, 9. decorative, 10. functional
Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.
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Exercise 3

Drag the words and phrases referring to visual merchandising below to the correct places. There are 3 extra words or expressions which you do not need.

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1. A 1. fixtures, 2. signage, 3. accent lighting, 4. ambient lighting, 5. checkout counter, 6. cluttered, 7. island displays, 8. elevated window displays is an often neglected space which might inspire customers to make spontaneous purchases.
2. Racks, cases, hangers, and shelves are typical 1. fixtures, 2. signage, 3. accent lighting, 4. ambient lighting, 5. checkout counter, 6. cluttered, 7. island displays, 8. elevated window displays found in most stores.
3. A shop’s natural lighting or the one that resembles it closely is called 1. fixtures, 2. signage, 3. accent lighting, 4. ambient lighting, 5. checkout counter, 6. cluttered, 7. island displays, 8. elevated window displays.
4. Contemporary store displays frequently contain minimal décor instead of 1. fixtures, 2. signage, 3. accent lighting, 4. ambient lighting, 5. checkout counter, 6. cluttered, 7. island displays, 8. elevated window displays piles of items.
5. When presenting smaller goods, specialists advise using 1. fixtures, 2. signage, 3. accent lighting, 4. ambient lighting, 5. checkout counter, 6. cluttered, 7. island displays, 8. elevated window displays.
Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.
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Exercise 4

Study the sentences below and choose the correct answer. There is only one correct answer in each sentence.

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1. ___ is carefully monitored in order to improve the store’s space. Możliwe odpowiedzi: 1. Customer flow, 2. Interior design, 3. Chain store, 4. Floor plan
Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.
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2. ___ are used to present the pieces of clothing and equipment on the bodies in poses connected with certain activities. Możliwe odpowiedzi: 1. Ghost mannequins, 2. Realistic mannequins, 3. Children mannequins, 4. Sports mannequins
Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.
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3. The central goal of visual merchandising is to ___. Możliwe odpowiedzi: 1. spur interest, 2. maximise sales, 3. create eye-catching interior, 4. promote chain shops
Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.
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4. The use of ___ is the most feasible in effective presentation of jewellery items. Możliwe odpowiedzi: 1. semi-closed window displays, 2. shadowbox window displays, 3. headless mannequins, 4. floor plans
Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.
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5. ___ are seen as discouraging potential buyers from entering the store. Możliwe odpowiedzi: 1. Visual merchandising strategies, 2. Checkout counters, 3. Excessive merchandise displays, 4. Interior décor designs
Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.
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Exercise 5

Study the sentences and complete them with the English translations of the words in brackets.

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1. When promoting a product, advertisers sTu uzupełnij it to grab a customers’ attention. 2. Visual merchandisers advise their clients against cTu uzupełnij display windows. 3. ATu uzupełnij lighting is the main type of lighting used in a store. 4. Headless mTu uzupełnij are helpful in arranging smaller-sized displays. 5. Window displays should correspond to the dTu uzupełnij used in the entire store.
Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.
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Exercise 6

Study the sentences. Put the following words in the correct places.

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Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.
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Exercise 6

Familiarise yourself with the sentences. Complete the gaps with the correct words.

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Źródło: GroMar Sp. z o.o., licencja: CC BY 3.0.
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Exercise 7

Shops use different visual merchandising techniques to present the clothes they sell. Write a short text (6–8 sentences) describing the strategies and elements used in a shop to encourage customers to buy more. Use your own words and the knowledge from the e‑material.

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Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.
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Exercise 7

Complete the description of the picture. Use the words given and change them so that they make a logical and grammatically correct text.

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Źródło: dostępny w internecie: www.pexels.com [dostęp 31.08.2022], domena publiczna.
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The photograph (present / interior / clothes shop) Tu uzupełnij. There (be / several / visual merchandising / technique) Tu uzupełnij visible in the store presented. In the foreground (there / be / armchair / flowery pattern / cushion / correspond) Tu uzupełnij with the outfit visible on the headless mannequin in the distance. I notice the ambient and (focus / lighting / locate / white) Tu uzupełnij ceiling. In the background there (be / open / window / display) Tu uzupełnij, however the silhouettes of mannequins (be / barely / discernible) Tu uzupełnij. The fixtures (be / main / clothes / hanger) Tu uzupełnij, but there (be / few / shef) Tu uzupełnij on the right. The goods (be / easy / accessible ) Tu uzupełnij and the minimalistic décor (be / free / excess) Tu uzupełnij. With reference to potential (inclusion / addition ) Tu uzupełnij visual merchandising elements, I would suggest (add / signage / and / maximise) Tu uzupełnij usage of the checkout counter to increase spontaneous (shop / decision / maximise) Tu uzupełnij sales.
Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.
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Exercise 8

You have recently visited a shop that has undergone a major refurbishment and visual merchandising elements have been introduced there. Write an email to a friend in which you

●  describe which changes are the most visible;

●  inform what the benefits of introducing visual merchandising elements in this store are;

●  explain what visual merchandising elements will be introduced soon and why they haven’t been introduced yet;

●  give your opinion on the current shop design and ask if your friend knows of any similar examples of shop refurbishment.

Use between 100 and 150 words.

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(Uzupełnij).
Źródło: GroMar Sp. z o.o., licencja: CC BY-SA 3.0.