After watching the film, decide, which of the following sentences are true, and which are false. Po obejrzeniu filmu, zdecyduj, które z poniższych zdań są prawdziwe, a które fałszywe.
Prawda
Fałsz
The advertising agency has found their first customer.
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The client is a company operating in the cosmetics industry.
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The first task is to prepare a multimedia presentation.
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The presentation will not include a creative offer yet.
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The presentation will definitely have to include the segmentation of the market, product distinguishing features and a media strategy proposal.
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The employee does not remember how many target groups there will be.
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The employee will discuss all the crucial information about the presentation with the client this afternoon.
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The exact date for having the presentation ready has not been set yet.
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Source: Funmedia, cc0.
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Exercise 2
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After watching the film, decide, what verb is missing in each of the gaps and choose the correct answer. If no verb is missing, choose “-”. Po obejrzeniu filmu, zdecyduj, jakiego czasownika brakuje w danej luce i wybierz prawidłową odpowiedź. Jeśli nie brakuje żadnego czasownika, wybierz “-”.
Be, -, Hea, don’t, is, be, take, Do, does, aren’t, does, haven’t, have, Talk, works, -, go, is, Have, has, is, See, does, are
What's up? ..................
Great news! ..................
Our advertising agency can finally take off! ..................
That’s right! ..................
Unfortunately, I don't remember. ..................
I hope your internet works well. ..................
See you later then. ..................
Have a nice day. ..................
Source: Funmedia, cc0.
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Exercise 3
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After watching the film, match Polish names with their translations Po obejrzeniu filmu, połącz polskie terminy z ich tłumaczeniami.
oferta kreatywna, program komputerowy, segmentacja rynku, strategia multimedialna, grupa docelowa, produkt, prezentacja multimedialna, wyróżnik produktu, agencja reklamowa, program graficzny
After watching the voiced animation, fill in the gaps in the sentences. Use the word bank. Po obejrzeniu animacji z lektorem, uzupełnij luki w zdaniach. Skorzystaj z banku słów.
diagram, team cooperation, creative director, storyboard, computer programs, script for a TV advertisement, advertising film, client, target group
First, the advertising agency employee needs to prepare a ............................................................ for the client.
The advertisement script should be well thought out. Otherwise the message will not be received well by its ............................................................
The process of advertisement preparation by an advertising agency is supervised by its ............................................................
The project itself needs to be prepared in a way that meets the expectations of the ............................................................
If we know the script of the advert, we can prepare a ............................................................ a properly expanded set of sketches and images
Those are valuable tips for the director, operator, editor, actors and other people taking part in the production of an ............................................................
The storyboard contains ............................................................ with frames showing specific scenes of the advertisement. The diagram drawings often have attached various comments and guidelines regarding, for example, the sound or the lightning
Currently the accessibility of ............................................................ and websites offering help in independent creation of storyboards is very high.
Everyone can try their hand at translating their idea into a storyboard, facilitating ............................................................
Source: Funmedia, cc0.
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Exercise 5
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After watching the voiced animation, fill in the gaps in the sentences with correct prepositions. Use the word bank. Po obejrzeniu animacji z lektorem, uzupełnij luki w zdaniach odpowiednimi przyimkami. Skorzystaj z banku słów.
in, down, for, to, by, of, with, out
prepare a script for a TV advertisement ............ our regular client.
Time to get ............ work.
The advertisement script should be well thought ............
Otherwise the message will not be received well ............ its target group.
The process ............ advertisement preparation by an advertising agency is supervised by my superior.
The project itself needs to be prepared ............ a certain way.
Let’s get ............ to work.
The creative director will be happy ............ this idea.
Source: Funmedia, cc0.
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Exercise 6
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After watching the voiced animation, match Polish terms with their translations. Po obejrzeniu animacji z lektorem, połącz polskie terminy z ich tłumaczeniami.
współpraca zespołu, dyrektor kreatywny, film reklamowy, klatka, diagram rysunkowy, wytyczna, grupa docelowa, program komputerowy, storyboard, scenariusz reklamy
script for an advertisement
target group
creative director
storyboard
advertising film
diagram drawing
frame
guideline
computer program
team cooperation
Source: Funmedia, cc0.
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Advertising agency offer
Our advertising agency offers comprehensive services in the advertising industrym70ce5e2c0a32f094_1536080399777_0advertising industry. We create a positive imagem70ce5e2c0a32f094_1536080441317_0image of a brand that stays in the mind of the customer for a long time. We work with clients from all over the country. These are both individual clients as well as companies and institutions. We have already helped several dozen brandsm70ce5e2c0a32f094_1536080444897_0brands to establish a strong marketm70ce5e2c0a32f094_1536080457895_0market position. Our specialty is internet marketingm70ce5e2c0a32f094_1536080467405_0internet marketing, marketing‑mixm70ce5e2c0a32f094_1536080471458_0marketing‑mix, advertising in traditional mediam70ce5e2c0a32f094_1536080472583_0traditional media, in compact publicationsm70ce5e2c0a32f094_1536080473285_0compact publications and extensive brand service in social mediam70ce5e2c0a32f094_1536080474771_0social media. We invite clients from all over Poland into a cooperation. You will not be disappointed with us. We perfectly understand that good advertisingm70ce5e2c0a32f094_1536080475647_0advertising is half the battle. You can find more information on our agency's websitem70ce5e2c0a32f094_1536080476933_0website.
After listening to the audio recording, decide, which of the following sentences are true, and which are false. Po odsłuchaniu nagrania audio, zdecyduj, które zdania są prawdziwe, a które fałszywe.
Prawda
Fałsz
The company would like to commission the agency to assess their advertising campaign.
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The agency organises advertising campaigns in various media.
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The advertising agency does not offer advertising services implemented in the so-called new media.
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The company is interested in advertising on the Internet.
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The company is interested in introducing a new brand to the market and they would like to commission the agency to prepare a launch campaign.
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The company represents IT industry.
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The agency hasn’t had clients in this industry yet.
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The company would like to use not only traditional but also unconventional media in the campaign introducing their brand.
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Source: Funmedia, cc0.
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Exercise 8
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After listening to the audio recording, arrange the fragments of the conversation in a logical order. Po wysłuchaniu nagrania audio, ułóż fragmenty rozmowy w logicznej kolejności.
Good morning.
We will try to meet your expectations.
Good morning. How can I help you?
That's great. You organise advertising campaigns in various media, right?
We would like to use not only traditional but also unconventional media in the campaign introducing our brand.
That's great. In that case, we'll be in touch.
Yes, we do.
Yes. Our advertising agency offers many types of advertising services implemented in many different media.
Our company would like to commission your agency to organise an advertising campaign. Do you specialise in such advertising services?
Source: Funmedia, cc0.
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Source: Funmedia, cc0.
m70ce5e2c0a32f094_1532086198900_0
Advertising services agreement
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Source: Funmedia, cc0.
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Pictures
1. MARKET PENETRATION STRATEGY
The graphic symbolically illustrates the market penetration strategy.
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Source: Funmedia, cc0.
2. MARKET PENETRATION STRATEGY
The graphic symbolically illustrates the market penetration strategy.
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Source: Funmedia, cc0.
3. MARKET DEVELOPMENT STRATEGY
The graphic symbolically illustrates the market development strategy.
