Surrounded by advertising – social campaigns in the media
Advertising has become part of our everyday life.
We live in a society where media are omnipresent.
The media should mostly concentrate on conveying sound and reliable information, but often they try to manipulate the viewer/reader.
You will know what a social campaign is.
You will be able to name a couple of social campaigns popular in Poland nowadays and explain what they are about.
You will understand why social campaigns are important.
You will understand the positive role of the media in spreading social campaigns.
You will be able to explain what makes a social campaign effectiveeffective.
The media can also organize big campaigns, that point attentionpoint attention to unsolved social problems. Many of them already brought wonderful results, a lot will need to be repeated. “ChildbirthChildbirth with DignityDignity”, “Safe way to school” or “Christmas without borders” are just a couple of examples of such media activity.
Create a crossword, where the main password is the word “CAMPAIGN”, and the other words are connected to social campaigns in the media.
Watch a short movie „SEKRET – kampania dla Fundacji Dzieci Niczyje” (on YouTube) prepared for a social campaign of the Empowering Children Foundation (Fundacja Dzieci Niczyje, from 2016 Fundacja Dajemy Dzieciom Siłę). Do you think it is an effective campaign?
Listen to the abstract recording to review the material and new vocabulary. Then do the vocabulary exercise. Match the pairs: English and Polish words.
zwracać uwagę, urodzenie dziecka, skuteczny, godność
| to point attention | |
| childbirth | |
| dignity | |
| effective |
Keywords
social campaign, social problems
Glossary
zwracać uwagę
urodzenie dziecka
godność
skuteczny