BILLBOARD PROJECT

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Exercise 1
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ADVERTISING BRIEF

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Exercise 2
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Exercise 3
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Exercise 4
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PRESS ADVERTISEMENT

The editors of our newspaperm725b7cbb284bf514_1536083632688_0newspaper would like to invite all companies and institutions interested in publishing a press advertisement to a cooperation. Our offer includes advertising in both the paper versionm725b7cbb284bf514_1536083636321_0paper version and e‑editionsm725b7cbb284bf514_1536083636915_0e‑editions of the newspaper. We offer the possibility of placing black and whitem725b7cbb284bf514_1536083637552_0black and white, colour advertising, using static imagem725b7cbb284bf514_1536083638152_0static image and movable formsm725b7cbb284bf514_1536083638760_0movable forms, i.e. animations and short films as well as sound formsm725b7cbb284bf514_1536083639343_0sound forms and interactive formsm725b7cbb284bf514_1536083639896_0interactive forms. We also offer our advertisers convenient terms of cooperation and payment. We would like invite you to place advertsm725b7cbb284bf514_1536083640468_0adverts in our paper. We understand that a newspaper is a great way to reach your audiencem725b7cbb284bf514_1536083641061_0audience.

More information can be found on the new website of our newspaper.

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JOB INTERVIEW

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Exercise 5
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Exercise 6
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Exercise 7
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RENTING SOUND STAGES

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Pictures

1. PREPARATION FOR PRINTING

The graphics shows the stages of preparation for printing.

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2. PRINTING HALL

The graphics shows the elements of a printing hall.

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3. INVESTING IN EMPLOYEES

The graphics shows examples of investing in employees.

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Game

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Dictionary

mdnfd3416f51376978c1_1498134dnfd34_341
administrator / administrators (n. C) / ədˈmɪn.ɪ.streɪ.tə / ədˈmɪn.ɪ.streɪ.təz
administrator / administrators (n. C) / ədˈmɪn.ɪ.streɪ.tə / ədˈmɪn.ɪ.streɪ.təz

administrator

mcgfgea16f51376978c1_1498134cgfgea_861
advertising leaflet (n. C) / ˈæd.və.taɪ.zɪŋ ˈliː.flət / ˈæd.və.taɪ.zɪŋ ˈliː.fləts
advertising leaflet (n. C) / ˈæd.və.taɪ.zɪŋ ˈliː.flət / ˈæd.və.taɪ.zɪŋ ˈliː.fləts

ulotka reklamowa

mmhfjbd16f51376978c1_1498134mhfjbd_539
advertising slogan / advertising slogans (n. C) / ˈæd.və.taɪ.zɪŋ ˈsləʊ.ɡən / ˈæd.və.taɪ.zɪŋ ˈsləʊ.ɡənz
advertising slogan / advertising slogans (n. C) / ˈæd.və.taɪ.zɪŋ ˈsləʊ.ɡən / ˈæd.və.taɪ.zɪŋ ˈsləʊ.ɡənz

slogan reklamowy

mdnhgbf16f51376978c1_1498134dnhgbf_283
adverts (n. plural) / ˈæd.vɜːts
adverts (n. plural) / ˈæd.vɜːts

ogłoszenia reklamowe

m2di69d16f51376978c1_14981342di69d_677
audience / audiences (n. C) / ˈɔː.di.əns / ˈɔː.di.ənsɪz
audience / audiences (n. C) / ˈɔː.di.əns / ˈɔː.di.ənsɪz

odbiorcy

mh97iif16f51376978c1_1498134h97iif_177
black and white advertising (n. U) / blæk ənd waɪt ˈæd.və.taɪ.zɪŋ
black and white advertising (n. U) / blæk ənd waɪt ˈæd.və.taɪ.zɪŋ

czarno‑biała reklama

md6fj2616f51376978c1_1498134d6fj26_623
brief / briefs (n. C) / briːf / briːfs
brief / briefs (n. C) / briːf / briːfs

brief

mgje64716f51376978c1_1498134gje647_150
budget / budgets (n. C) / ˈbʌdʒ.ɪt / ˈbʌdʒ.ɪts
budget / budgets (n. C) / ˈbʌdʒ.ɪt / ˈbʌdʒ.ɪts

budżet

m52g3mb16f51376978c1_149813452g3mb_682
campaign goal / campaign goals (n. C) / kæmˈpeɪn ɡəʊl / kæmˈpeɪn ɡəʊlz
campaign goal / campaign goals (n. C) / kæmˈpeɪn ɡəʊl / kæmˈpeɪn ɡəʊlz

cel kampanii

m7d43hc16f51376978c1_14981347d43hc_320
characteristic curves of printing (n. plural) / ˌkær.ək.təˈrɪs.tɪk kɜːvz əv ˈprɪn.tɪŋ
characteristic curves of printing (n. plural) / ˌkær.ək.təˈrɪs.tɪk kɜːvz əv ˈprɪn.tɪŋ

krzywe charakterystyczne drukowania

mmaaiag16f51376978c1_1498134maaiag_791
client / clients (n. C) / ˈklaɪ.ənt / ˈklaɪ.ənts
client / clients (n. C) / ˈklaɪ.ənt / ˈklaɪ.ənts

klient

mi4f48d16f51376978c1_1498134i4f48d_729
competition (n. U) / ˌkɒm.pəˈtɪʃ.ən
competition (n. U) / ˌkɒm.pəˈtɪʃ.ən

konkurencja

m4nfbbm16f51376978c1_14981344nfbbm_742
consumer behaviour / consumer behaviours (n. C or U) / kənˈsjuː.mə bɪˈheɪ.vjə / kənˈsjuː.mə bɪˈheɪ.vjəz
consumer behaviour / consumer behaviours (n. C or U) / kənˈsjuː.mə bɪˈheɪ.vjə / kənˈsjuː.mə bɪˈheɪ.vjəz

zachowania konsumentów

m38mfb416f51376978c1_149813438mfb4_890
Consumer insight / consumer insights (n. C) / kənˈsjuː.mə ˈɪn.saɪt / kənˈsjuː.mə ˈɪn.saɪts
Consumer insight / consumer insights (n. C) / kənˈsjuː.mə ˈɪn.saɪt / kənˈsjuː.mə ˈɪn.saɪts

Insight konsumencki

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costumes (n. plural) / ˈkɒs.tʃuːmz
costumes (n. plural) / ˈkɒs.tʃuːmz

kostiumy

m2abaei16f51376978c1_14981342abaei_557
data analysis / data analyses (n. C or U) / ˈdeɪ.tə əˈnæl.ə.sɪs / ˈdeɪ.tə əˈnæl.ə.si:z
data analysis / data analyses (n. C or U) / ˈdeɪ.tə əˈnæl.ə.sɪs / ˈdeɪ.tə əˈnæl.ə.si:z

analiza danych

mh2mi8a16f51376978c1_1498134h2mi8a_757
daylight (n. U) / ˈdeɪ.laɪt
daylight (n. U) / ˈdeɪ.laɪt

światło dzienne

mbd756816f51376978c1_1498134bd7568_936
debrief / debriefs (n. C) / ˌdiːˈbriːf / ˌdiːˈbriːfs
debrief / debriefs (n. C) / ˌdiːˈbriːf / ˌdiːˈbriːfs

de‑brief

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decoration storages (n. plural) / ˌdek.əˈreɪ.ʃən ˈstɔː.rɪdʒɪz
decoration storages (n. plural) / ˌdek.əˈreɪ.ʃən ˈstɔː.rɪdʒɪz

magazyny scenograficzne

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digital prepress room / digital prepress rooms (n. C) / ˈdɪdʒ.ɪ.təl priːprɛs ruːm / ˈdɪdʒ.ɪ.təl priːprɛs ruːmz
digital prepress room / digital prepress rooms (n. C) / ˈdɪdʒ.ɪ.təl priːprɛs ruːm / ˈdɪdʒ.ɪ.təl priːprɛs ruːmz

cyfrowa przygotowalnia

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digital printing (n. U) / ˈdɪdʒ.ɪ.təl ˈprɪn.tɪŋ
digital printing (n. U) / ˈdɪdʒ.ɪ.təl ˈprɪn.tɪŋ

druk cyfrowy

mac5bab16f51376978c1_1498134ac5bab_868
dressing rooms (n. plural) / ˈdres.ɪŋ ruːmz
dressing rooms (n. plural) / ˈdres.ɪŋ ruːmz

garderoby

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e‑editions (n. plural) / iː‑ɪˈdɪʃ.ənz
e‑editions (n. plural) / iː‑ɪˈdɪʃ.ənz

e‑wydanie

mn6hd7216f51376978c1_1498134n6hd72_572
employees (n. plural) / ɪmˈplɔɪ.iːz
employees (n. plural) / ɪmˈplɔɪ.iːz

pracownicy

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entresol / entresols (n. C) / ˈɒntrəsɒl / ˈɒntrəsɒlz
entresol / entresols (n. C) / ˈɒntrəsɒl / ˈɒntrəsɒlz

antresola

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equipment (n. U) / ɪˈkwɪp.mənt
equipment (n. U) / ɪˈkwɪp.mənt

wyposażenie

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expectations (n. plural) / ˌek.spekˈteɪ.ʃənz
expectations (n. plural) / ˌek.spekˈteɪ.ʃənz

oczekiwania

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files (n. plural) / faɪlz
files (n. plural) / faɪlz

pliki

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flexographic printing (n. U) / flekˈsɒɡ.rə.fik ˈprɪn.tɪŋ
flexographic printing (n. U) / flekˈsɒɡ.rə.fik ˈprɪn.tɪŋ

druk fleksograficzny

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folder / folders (n. C) / ˈfəʊl.də / ˈfəʊl.dəz
folder / folders (n. C) / ˈfəʊl.də / ˈfəʊl.dəz

folder

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graphic department / graphic departments (n. C) / ˈɡræf.ɪk dɪˈpɑːt.mənt / ˈɡræf.ɪk dɪˈpɑːt.mənts
graphic department / graphic departments (n. C) / ˈɡræf.ɪk dɪˈpɑːt.mənt / ˈɡræf.ɪk dɪˈpɑːt.mənts

dział graficzny

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graphic designers (n. plural) / ˈɡræf.ɪk dɪˈzaɪ.nəz
graphic designers (n. plural) / ˈɡræf.ɪk dɪˈzaɪ.nəz

graficy

mca97ic16f51376978c1_1498134ca97ic_247
interactive forms (n. plural) / ˌɪn.təˈræk.tɪv fɔːmz
interactive forms (n. plural) / ˌɪn.təˈræk.tɪv fɔːmz

formy interaktywne

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Investing (n. U) / ɪnˈvestɪŋ
Investing (n. U) / ɪnˈvestɪŋ

inwestowanie

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Lab values (n. plural) / læb ˈvæl·juz
Lab values (n. plural) / læb ˈvæl·juz

wartości Lab

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laptop / laptops (n. C) / ˈlæp.tɒp / ˈlæp.tɒps
laptop / laptops (n. C) / ˈlæp.tɒp / ˈlæp.tɒps

laptop

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large format printing (n. U) / lɑːdʒ ˈfɔː.mæt ˈprɪn.tɪŋ
large format printing (n. U) / lɑːdʒ ˈfɔː.mæt ˈprɪn.tɪŋ

druk wielkoformatowy

md4dejh16f51376978c1_1498134d4dejh_817
Lessee / lessees (n. C) / lesˈiː / lesˈiːz
Lessee / lessees (n. C) / lesˈiː / lesˈiːz

najemca

m6a5fjn16f51376978c1_14981346a5fjn_995
Lessor / lessors (n. C) / lesˈɔː / lesˈɔːz
Lessor / lessors (n. C) / lesˈɔː / lesˈɔːz

wynajmujący

miaic3e16f51376978c1_1498134iaic3e_117
marketing mix / marketing mixes (n. C) / ˈmɑː.kɪ.tɪŋ mɪks / ˈmɑː.kɪ.tɪŋ mɪksɪz
marketing mix / marketing mixes (n. C) / ˈmɑː.kɪ.tɪŋ mɪks / ˈmɑː.kɪ.tɪŋ mɪksɪz

marketing‑mix

md69bjj16f51376978c1_1498134d69bjj_508
marketing propaganda (n. U) / ˈmɑː.kɪ.tɪŋ ˌprɒp.əˈɡæn.də
marketing propaganda (n. U) / ˈmɑː.kɪ.tɪŋ ˌprɒp.əˈɡæn.də

propaganda marketingowa

mke75am16f51376978c1_1498134ke75am_746
movable forms (n. plural) / ˈmuː.və.bəl fɔːmz
movable forms (n. plural) / ˈmuː.və.bəl fɔːmz

formy ruchome

mgadikk16f51376978c1_1498134gadikk_109
multi‑stand make‑up rooms (n. plural) / mʌl.ti‑stænd meɪk‑ʌp ruːmz
multi‑stand make‑up rooms (n. plural) / mʌl.ti‑stænd meɪk‑ʌp ruːmz

charakteryzatornia wielostanowiskowa

m9mfffb16f51376978c1_14981349mfffb_885
newspaper / newspapers (n. C) / ˈnjuːzˌpeɪ.pə / ˈnjuːzˌpeɪ.pəz
newspaper / newspapers (n. C) / ˈnjuːzˌpeɪ.pə / ˈnjuːzˌpeɪ.pəz

gazeta

meckcff16f51376978c1_1498134eckcff_673
offset printing (n. U) / ˌɒfˈset ˈprɪn.tɪŋ
offset printing (n. U) / ˌɒfˈset ˈprɪn.tɪŋ

druk offsetowy

mnighkm16f51376978c1_1498134nighkm_527
online banner / online banners (n. C) / ˈɒn.laɪn ˈbæn.ə / ˈɒn.laɪn ˈbæn.əz
online banner / online banners (n. C) / ˈɒn.laɪn ˈbæn.ə / ˈɒn.laɪn ˈbæn.əz

baner internetowy

mb5hemk16f51376978c1_1498134b5hemk_579
paper version / paper versions (n. C) / ˈpeɪ.pə ˈvɜː.ʃən / ˈpeɪ.pə ˈvɜː.ʃənz
paper version / paper versions (n. C) / ˈpeɪ.pə ˈvɜː.ʃən / ˈpeɪ.pə ˈvɜː.ʃənz

wersja papierowa

mb6fhea16f51376978c1_1498134b6fhea_445
parking space / parking spaces (n. C) / ˈpɑː.kɪŋ speɪs / ˈpɑː.kɪŋ speɪsɪz
parking space / parking spaces (n. C) / ˈpɑː.kɪŋ speɪs / ˈpɑː.kɪŋ speɪsɪz

miejsce parkingowe

mmd2hhh16f51376978c1_1498134md2hhh_677
personal sales (n. plural) / ˈpɜː.sən.əl seɪlz
personal sales (n. plural) / ˈpɜː.sən.əl seɪlz

sprzedaż osobista

mm9nmme16f51376978c1_1498134m9nmme_625
persuasive message / persuasive messages (n. C) / pəˈsweɪ.sɪv ˈmes.ɪdʒ / pəˈsweɪ.sɪv ˈmes.ɪdʒɪz
persuasive message / persuasive messages (n. C) / pəˈsweɪ.sɪv ˈmes.ɪdʒ / pəˈsweɪ.sɪv ˈmes.ɪdʒɪz

komunikat perswazyjny

mimb7dk16f51376978c1_1498134imb7dk_909
positioning on the market (phrase) / pəˈzɪʃənɪŋ ɒn ðə ˈmɑː.kɪt
positioning on the market (phrase) / pəˈzɪʃənɪŋ ɒn ðə ˈmɑː.kɪt

pozycjonowanie na rynku

mfm6kka16f51376978c1_1498134fm6kka_152
printers (n. plural) / ˈprɪn.təz
printers (n. plural) / ˈprɪn.təz

drukarze

mbddb8h16f51376978c1_1498134bddb8h_749
printing (n. U) / ˈprɪn.tɪŋ
printing (n. U) / ˈprɪn.tɪŋ

druk

mhbdjje16f51376978c1_1498134hbdjje_876
Printing hall / Printing halls (n. C) / ˈprɪn.tɪŋ hɔːl / ˈprɪn.tɪŋ hɔːlz
Printing hall / Printing halls (n. C) / ˈprɪn.tɪŋ hɔːl / ˈprɪn.tɪŋ hɔːlz

hala druku

md8dgee16f51376978c1_1498134d8dgee_851
project / projects (n. C) / ˈprɒdʒ.ekt / ˈprɒdʒ.ekts
project / projects (n. C) / ˈprɒdʒ.ekt / ˈprɒdʒ.ekts

projekt

m359nai16f51376978c1_1498134359nai_628
promotion / promotions (n. C or U) / prəˈməʊ.ʃən / prəˈməʊ.ʃənz
promotion / promotions (n. C or U) / prəˈməʊ.ʃən / prəˈməʊ.ʃənz

promocja

m54n5b916f51376978c1_149813454n5b9_886
proofing (n. U) / pruːfɪŋ
proofing (n. U) / pruːfɪŋ

proofing

mbjhegn16f51376978c1_1498134bjhegn_624
recipients (n. plural) / rɪˈsɪp.i.ənt / rɪˈsɪp.i.ənts
recipients (n. plural) / rɪˈsɪp.i.ənt / rɪˈsɪp.i.ənts

odbiorcy

mfjein516f51376978c1_1498134fjein5_618
sales promotion / sales promotions (n. C or U) / seɪlz prəˈməʊ.ʃən / seɪlz prəˈməʊ.ʃənz
sales promotion / sales promotions (n. C or U) / seɪlz prəˈməʊ.ʃən / seɪlz prəˈməʊ.ʃənz

promocja sprzedaży

maebdnj16f51376978c1_1498134aebdnj_443
schedule / schedules (n. C) / ˈʃedʒ.uːl / ˈʃedʒ.uːlz
schedule / schedules (n. C) / ˈʃedʒ.uːl / ˈʃedʒ.uːlz

harmonogram

mga8cn216f51376978c1_1498134ga8cn2_628
shaping the corporate identity (phrase) / ʃeɪpɪŋ ðə ˈkɔː.pər.ət aɪˈden.tə.ti
shaping the corporate identity (phrase) / ʃeɪpɪŋ ðə ˈkɔː.pər.ət aɪˈden.tə.ti

kształtowanie wizerunku firmy

mchnii616f51376978c1_1498134chnii6_318
sound forms (n. plural) / saʊnd fɔːmz
sound forms (n. plural) / saʊnd fɔːmz

formy dźwiękowe

m3edf5616f51376978c1_14981343edf56_243
sound stages (n. plural) / saʊnd steɪdʒɪz
sound stages (n. plural) / saʊnd steɪdʒɪz

hale zdjęciowe

maffha916f51376978c1_1498134affha9_265
sponsorship (n. U) / ˈspɒnsəʃɪp
sponsorship (n. U) / ˈspɒnsəʃɪp

sponsorowanie

m767ffb16f51376978c1_1498134767ffb_222
static image / static images (n. C) / ˈstæt.ɪk ˈɪm.ɪdʒ / ˈstæt.ɪk ˈɪm.ɪdʒɪz
static image / static images (n. C) / ˈstæt.ɪk ˈɪm.ɪdʒ / ˈstæt.ɪk ˈɪm.ɪdʒɪz

obraz statyczny

m3jd9jj16f51376978c1_14981343jd9jj_158
target group / target groups (n. C) / ˈtɑː.ɡɪt ɡruːp / ˈtɑː.ɡɪt ɡruːps
target group / target groups (n. C) / ˈtɑː.ɡɪt ɡruːp / ˈtɑː.ɡɪt ɡruːps

grupa docelowa

mc6icm216f51376978c1_1498134c6icm2_433
technical support (n. U) / ˈtek.nɪ.kəl səˈpɔːt
technical support (n. U) / ˈtek.nɪ.kəl səˈpɔːt

wsparcie techniczne

mmik46b16f51376978c1_1498134mik46b_949
tender / tenders (n. C) / ˈten.də / ˈten.dəz
tender / tenders (n. C) / ˈten.də / ˈten.dəz

przetarg

mgcjh2416f51376978c1_1498134gcjh24_762
test fields (n. plural) / test fiːldz
test fields (n. plural) / test fiːldz

pola testowe

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