After watching the film, choose the correctly spelled missing word. Po obejrzeniu filmu, wybierz prawidłową pisownię brakującego słowa.
They are, We’re, They’re, witch, two, youre, these, your, this, too, there’re, these's, for, there, Were, to, they’re, four, There are, Where, fore, you’re, which, with
Yes, .................... ready.
.................... there a lot of them?
And how is the works on the advertising leaflet .................... kindergarten going?
We can first deal .................... more urgent assignments.
Because Ola is absent, I must ask you .................... do it.
Just tell me where {} files are located.
.................... all the files that interest us.
Thank you for .................... understanding.
After watching the voiced animation, decide if the statement is true or false. Po obejrzeniu animacji z lektorem, zdecyduj, czy twierdzenie jest prawdziwe, czy nie.
Prawda
Fałsz
An advertising brief contains the most important information.
□
□
A properly prepared brief doesn’t contain information about competition of the brand.
□
□
Not every activity is addressed to a specific target group.
□
□
Consumer insight are the needs of the consumer, and it can be established using only data analysis.
□
□
The campaign goal is usually related to shaping the corporate identity and sales.
□
□
Thanks to the budget, the agency has a chance to adjust the ideas to the financial capabilities of the client.
□
□
The list of expectations will help us justify the choice of a specific agency in the tender.
□
□
The schedule shouldn’t be clarified.
□
□
Source: Funmedia, cc0.
R1YGxQEXmjdkr1
Exercise 3
reklama
reklama
After watching the voiced animation, choose the correct verb form. Po obejrzeniu animacji z lektorem, wybierz prawidłową formę czasownika.
It is a document ........................ the most important information.
Its is related to the ........................ advertising campaign of a specific product.
Each activity is ........................ to a specific group of people.
When ........................ the target group, you should mention its age.
It can be ........................ using data analy
It is usually ........................ to shaping the corporate identity and sales.
It is worth ........................ what we expect from the cooperation with the agency.
Some agencies will only be ........................ for participating in the tender.
Source: Funmedia, cc0.
RrNXcd6amsfC11
Exercise 4
reklama
reklama
Match the Polish terms with their English translations. Połącz polskie wyrazy z ich angielskimi odpowiednikami.
konkurencja, insight konsumencki, brief, budżet, cel kampanii, analiza danych, oczekiwanie, harmonogram, przetarg, grupa docelowa
brief
competition
target group
consumer insight
data analysis
campaign goal
budget
expectations
tender
schedule
Source: Funmedia, cc0.
m725b7cbb284bf514_1534951685047_0
PRESS ADVERTISEMENT
The editors of our newspaperm725b7cbb284bf514_1536083632688_0newspaper would like to invite all companies and institutions interested in publishing a press advertisement to a cooperation. Our offer includes advertising in both the paper versionm725b7cbb284bf514_1536083636321_0paper version and e‑editionsm725b7cbb284bf514_1536083636915_0e‑editions of the newspaper. We offer the possibility of placing black and whitem725b7cbb284bf514_1536083637552_0black and white, colour advertising, using static imagem725b7cbb284bf514_1536083638152_0static image and movable formsm725b7cbb284bf514_1536083638760_0movable forms, i.e. animations and short films as well as sound formsm725b7cbb284bf514_1536083639343_0sound forms and interactive formsm725b7cbb284bf514_1536083639896_0interactive forms. We also offer our advertisers convenient terms of cooperation and payment. We would like invite you to place advertsm725b7cbb284bf514_1536083640468_0adverts in our paper. We understand that a newspaper is a great way to reach your audiencem725b7cbb284bf514_1536083641061_0audience.
More information can be found on the new website of our newspaper.
Listen to the audio recording, and decide which of the following sentences is true, and which is false. Posłuchaj nagrania i zdecyduj, które z poniższych zdań jest prawdziwe, a które fałszywe.
Prawda
Fałsz
The elements of marketing mix are: the product, price and distribution, but not promotion.
□
□
Promotion includes elements such as advertising, marketing propaganda, personal sales, sponsorship and sales promotion.
□
□
Advertising is information not associated with a persuasive message.
□
□
The purpose of advertising is to influence manufacturer behaviour.
□
□
Thanks to advertisement, manufacturers are better able to recognise a specific product.
□
□
Advertising makes it easier for the advertiser to establish and maintain contact with customers, as well as to acquire new recipients of goods or services.
□
□
In the production of advertising means, however, you cannot violate the rules of professional ethics and the law.
□
□
The candidate is well prepared for the interview.
□
□
Source: Funmedia, cc0.
RPiXRwcF5Qvma1
Exercise 6
reklama
reklama
After listening to the audio recording, fill in the gaps in the sentences with correct prepositions. Use the word bank. Po wysłuchaniu nagrania audio, uzupełnij luki w zdaniach odpowiednimi przyimkami. Skorzystaj z banku słów.
about, within, to, for, in, on, of, with
You did well ............ the first part of the recruitment process
Now, I will ask you some questions ............ advertising.
What is included ............ the scope of the promotion?
Advertising is information associated ............ a persuasive message.
And what is the purpose ............ advertising?
And are you able ............ indicate more detailed goals of the advertising message?
It has a positive impact ............ the process of building the company's image
Advertising makes it easier ............ the advertiser.
Source: Funmedia, cc0.
R1Lkr6I2GNDAp1
Exercise 7
reklama
reklama
After listening to the audio recording, match Polish terms with their translations. Na podstawie nagrania, połącz polskie terminy z ich tłumaczeniami.
