Getting information about a book range and the market of publishing houses
New books for the bookshelf
1. Film in the standard version.
2. Film with subtitles.
3. Film with subtitles and pauses. Listen and repeat after the speaker.
4. Film with subtitles and narration.
After watching the film with actors decide whether the sentences are true or false. Po obejrzeniu filmu z aktorami zdecyduj, czy twierdzenie jest prawdziwe, czy nie.
| Prawda | Fałsz | |
| The bookseller looked through a database placed on the publisher’s webpage. | □ | □ |
| The price differences between the general offer and the publisher’s offer are significant. | □ | □ |
| During book selection the bookseller also follows the reading preferences. | □ | □ |
| The publisher’s representative did not bring any new publications. | □ | □ |
| The bookseller likes the album publications. | □ | □ |
| The bookseller is also interested in audiobooks and e-books. | □ | □ |
| The publisher does not offer e-books. The editorial level of the publisher’s book isn’t high. | □ | □ |
| The editorial level of the publisher’s book isn’t high. | □ | □ |
After watching the film, complete the sentences with correct words or expressions. Use the word bank. Po zapoznaniu się z filmem, uzupełnij zdania odpowiednimi wyrazami lub frazami. Skorzystaj z banku słów.
bestsellers, editorial level, book jacket, database, book fairs, graphic design, new books, reading preferences
The bookseller looked through the ...................................... on the publisher’s webpage.
The bookseller received catalogues during the recent .......................................
The publisher’s offer also includes .......................................
During book selection, the bookseller follows the ...................................... of the clients.
The sales representatives showed us several .......................................
The album publications have a beautiful .......................................
The design and ...................................... are the first things that draw the reader’s attention.
The bookseller also likes the high ...................................... of the books.
After watching the film connect the Polish terms with their English counterparts. Po zapoznaniu się z filmem, połącz polskie terminy z ich angielskim odpowiednikami.
szata graficzna, nowości wydawnicze, bazy danych, preferencje czytelnicze, targi książki, bestseller, oprawa, katalogi, oferta wydawnicza
| databases | |
| catalogues | |
| book fairs | |
| publishing offer | |
| bestseller | |
| reading preferences | |
| new books | |
| graphic design | |
| cover |
A Bookseller on an International Book Fair
Film dostępny na portalu epodreczniki.pl
moduł 24.1 This is one of the largest book fares organised in our country. The publications are presented by 700 exhibitors from several dozens of countries., Advertisement coverage is an important of publishing and editiorial marketing. The most interesting, however; are direct contacts with bookmakers.Publishers’ representatives also invite some authors, illustrators, editors who meet with the readers and booksellers. The organisers invite to take part in: competitions, exhibitions. The formula of book days in the entire city (meetings, literary happenings, theatre shows, concerts taking place beyond the fairgrounds).
After watching the animation with the reader connect the Polish terms with their English counterparts. Po zapoznaniu się z animacją z lektorem, połącz polskie terminy z ich angielskim odpowiednikami.
nowości wydawnicze, oferta wydawnicza, preferencje czytelnicze, szata graficzna, targi książki, wystawca, oprawa, oferta wydawnicza, stoisko reklamowe, bestseller
| publishing offer | |
| bestseller | |
| reading preferences | |
| new books | |
| graphic design | |
| cover | |
| publisher’s offer | |
| book fair | |
| publisher | |
| marketing stand |
After watching the animation decide whether the sentences are true or false. Po zapoznaniu się z animacją zdecyduj, czy twierdzenie jest prawdziwe, czy nie.
| Prawda | Fałsz | |
| The publisher’s offer this year is very rich and varied. | □ | □ |
| This is one of the largest book fairs organised in our country. | □ | □ |
| The publications are presented by 500 exhibitors from several dozens of countries. | □ | □ |
| Advertisement coverage is an important of publishing and editorial marketing. | □ | □ |
| Direct contacts with bookmakers aren’t interesting. | □ | □ |
| The workshops and the panels dedicated to publishing and editorial trade as well as meetings with the authors at the publishers stalls makes a very interesting formula. | □ | □ |
| Publishers’ representatives don’t invite authors. | □ | □ |
| The fair organizers don’t plan competitions and exhibitions. | □ | □ |
On the basis of the animation with the reader complete the sentences with correct words and expressions. Use the word bank.
Publishers’ representatives, book fairs, Marketing stands, The publisher’s offer, exhibitions, Advertising coverage, Publishers’ representatives, Workshops
.......................................................... this year is very rich and varied.
This is one of the largest .......................................................... organised in our country.
.......................................................... draw the attention because of their graphic design and book jacket.
.......................................................... is an essential element of the publishing and editorial marketing.
.......................................................... and panels dedicated to the publishing and editorial trade are a very interesting formula.
.......................................................... also invite authors.
The organisers invite to take part in: competitions and ..........................................................
.......................................................... , theatre shows, concerts taking place beyond the fairgrounds
Book offer – methods of learning
The text presents a dialogue between a bookseller and a client that is interested in how the bookstore stock is selected.
C: Good morning,
BS: Good morning. Good to see you again.
C: You know, I have always been interested in how you select your book stockbook stock.
BS: There are many ways. I like it most to get personally acquainted with the title.
C: Where do you begin?
BS: I run a specialist bookshop therefore usually at the beginning I carefully read the preliminariespreliminaries. Even the name of the author, a specialist from the particular area of knowledge can inform us about the fieldfield and kind of publicationkind of publication.
C: I usually look for the information about the author on the dust jacket flapsflaps, within the introduction or on the forth page of the cover.
BS: Correctly. The publisherpublisher and the name of the seriesname of the series are also important.
C: So you just take the book in your hands and you look at it?
BS: Exactly. A lot of information about the book can be obtained by “thumbing”, reading of the selected fragments of the book.
C: Erm.. therefore this selection is mainly based on your opinion.
BS: To avoid this I use varied sources of information. I have to constantly work on my knowledge.
C: Can you give any example?
BS: Pretty much constantly I watch publishing cataloguespublishing catalogues, reviews in a national press and specialist periodicals. Meeting with the authorsMeeting with the authors are also important for me; however, I don’t always have enough time for them. You also can’t forget about talking to the clientstalking to the clients.
C: How about the internet?
BS: Yes! There are many websites with interesting readers’ opinions about books. With rankings and reviewsreviews.
C: And what do you think about the social media?
BS: I use them all the time. In particular fan pages of the authors. You know, only combination of direct and indirect methods of learning about the offer lets us obtaining the most impartial information about the content and readership purposereadership purpose of the book.
C: It all sounds very interesting, you must be quite knowledgeable. So what new can you recommend?
BS: Actually, I have a few interesting positions for you here.
After familiarising yourself with hypertext 1 decide whether the sentences are true or false. Po zapoznaniu się z hipertekstem 1 zdecyduj, czy twierdzenie jest prawdziwe, czy nie.
| Prawda | Fałsz | |
| The client is interested in a way the book stock is selected. | □ | □ |
| The bookseller begins the process of book selection from reading the preliminaries. | □ | □ |
| The last name of the author cannot indicate the field and type of publication. | □ | □ |
| The client looks for information on the author on the flaps. | □ | □ |
| The bookseller believes that the publisher and series' names are not important. | □ | □ |
| The bookseller is constantly expanding his knowledge. | □ | □ |
| The bookseller always has time for author meetings. | □ | □ |
| The bookseller does not recommend using social media portals. | □ | □ |
Scientific information, bibliography and bibliology
The text presents a mail with information to be used on a website, describing vocabulary and definitions in a field of scientific informationscientific information, bibliography and bibliology.
Ms Monika,
I am very glad that you’ve joined our team. To start with I’d like you to place this note on our website:
“Terminology of scientific information is a subject to constant change. The biggest influence regarding changes of meanings has the development of the automatic information processesautomatic information processes.
Scientific information is a term : information regarding the scientific achievements, information intended for researchers, information developed with use of a scientific methodscientific method, an area of knowledge encompassing the total of theorethical and practical issues regarding scientific activity.
The other definition of this term is: an organised information activity of gathering, storing, selection, processingprocessing and providing information materialsproviding information materials regarding the state and development of science, technology and economy as well as broadcasting any achievements in these fields.
A bibliographic activity encompasses: preparing a bibliographypreparing a bibliography. It also means creating reference librariescreating reference libraries. Important is also providing bibliographical informationproviding bibliographical information, which takes place based on directoriesdirectories and digital databasesdigital databases.
The term bibliologybibliology comes from the Greek word biblion or biblos (book) and logos (science). Biblilogy , also known as bibliographybibliography – a humanistic science with a research subject being a book in all its aspects. It focuses on old books as well as contemporary and the related institutions: publishers, print houses, bookshops, libraries and information centresinformation centres”.
You may wish to edit the content if necessary.
Thank you and all the best.
Julia
After familiarising yourself with hypertext 2 complete the sentences with correct words or expressions. Use the word bank. Po zapoznaniu się z hipertekstem 2, uzupełnij zdania odpowiedni wyrazami lub frazami. Skorzystaj z banku słów.
scientific method, directory, bibliography, creating reference library, information centres, preparing bibliography, blibliology, automatic information processes
The biggest influence regarding changes of meanings has the development of the ...............................................................
Information developed with use of a .............................................................. is called the scientific information.
A bibliographic activity encompasses ...............................................................
Bibliographic activity also handles ...............................................................
Providing bibliographic information is done using .............................................................. and computer databases.
The term .............................................................. comes from the Greek word biblion.
Bibliology , also known as ...............................................................
Bibliology handles, among others, the book ...............................................................
After familiarising yourself with hypertext 2, connect the Polish terms with their English counterparts. Po zapoznaniu się z hipertekstem 2, połącz polskie terminy z ich angielskim odpowiednikami.
informacja naukowa, automatyczne procesy informacyjne, udzielanie informacji bibliograficznych, sporządzanie bibliografii, tworzenie księgozbiorów podręcznych, kartoteki, komputerowe bazy danych, udostępnianie materiałów informacyjnych, przetwarzanie materiałów informacyjnych, metoda naukowa
| scientific information | |
| automated information processes | |
| scientific method | |
| processing information materials | |
| sharing information materials | |
| preparing bibliography | |
| creating reference library | |
| providing bibliographic information | |
| directories | |
| computer databases |
Commercial offer of a medical publisher
The text presents a commercial offer of a medical publishermedical publisher directed at specialist medical bookstores as well as general book stores with guides and popular books in the field of health.
Our publishing housepublishing house operates since 1949. We are the oldest and the largest medical publisher in Poland.
Our publishing house publishes books for the medical environment: trade literaturetrade literature for doctors and pharmacists as well as other medical personnel.
We also offer academic textbooksacademic textbooks. Currently, the offer has been extended with monographsmonographs, dictionaries, lexicons, didactic materials on CD (instructional videos).
Due to a great interest from the readers we have extended the editorial offer with medical guides and popular science bookspopular science books, including e‑book editions. Thanks to our long editorial tradition our authors, translators and reviewersreviewers are some remarkable scientists and doctors from Poland and abroad. Within the offer are also books in foreign languagesbooks in foreign languages. We publish approximately 130 titles a year. We’d like to draw your attention to the press seriespress series: practical medical magazines – useful for a daily work of doctors and nurses, as well as scientific periodicalsscientific periodicals which provide guarantee of a constant access to current information in the world of medicine.
We’d like to invite you to get to know the wide variety of assortment, new items and to take advantage of the frequent and very attractive promotional offerspromotional offers. Our current offer is always included in publishing catalogues, databases posted on our website as well as within editorial announcementseditorial announcements.
Within a cooperation with bookshops we offer many offers and convenient forms of settlements as well as discounts, for example in conjunction with the World Book Day.
After familiarising yourself with hypertext 3 connect the Polish terms with their English counterparts. Po zapoznaniu się z hipertekstem 3 połącz polskie terminy z ich angielskim odpowiednikami.
książki popularnonaukowe, literatura zawodowa, monografie, pozycje obcojęzyczne, serie prasowe, wydawnictwo medyczne, oficyna, podręczniki akademickie, recenzent, czasopisma naukowe
| medical publisher | |
| publishing house | |
| trade literature | |
| academic textbooks | |
| monographs | |
| popular science books | |
| reviewer | |
| book in foreign language | |
| press series | |
| science periodical |
Print technologies
Put the dialogue in the right order. Ułóż dialog w odpowiedniej kolejności.
- Ok, for when?
- Good morning.
- Good morning, how can I help?
- I think we can manage. We will create it in digital print.
- Within three days…
- Could you please explain the case?
- I am organising in my bookshop a meeting with an author of children books. I need for this some posters and information flyers.
- Not very large. Perhaps 100 pcs.
- I have an urgent print commission.
- What’s the size of an issue?
After listening to the recording decide whether the sentences are true or false. Po wysłuchaniu nagrania zdecyduj, czy twierdzenie jest prawdziwe, czy nie.
| Prawda | Fałsz | |
| The client’s order is not urgent. | □ | □ |
| The bookseller organises in the bookshop a meeting with an author of books for adults. | □ | □ |
| The bookseller needs posters and information flyers for that occasion. | □ | □ |
| The size of the issue is 200 copies. | □ | □ |
| The time it will take to carry out the order is 3 days. | □ | □ |
| The bookseller ordered 120 flyers. | □ | □ |
| The bookseller ordered 20 posters. | □ | □ |
| The bookseller decided to send the material via e-mail | □ | □ |
Pictures
Book binding consists of: a cover, a back bone, headband, endpapers. The covers contain the full or abbreviated preliminaries. Aside of informative and advertising role, they also protect the block of the book from damage.
Building a publisher’s internet database: new books, announcements, promotions, newsletter, bestseller, our authors, news
Book imprint – contains information about the book: name of the publishing house, address, phone and fax number, email address, place and number of edition, ISBN, publisher’s web address, sometimes the volume of the book expressed by a number of publishing and printing sheets, the name of the printing house.
Gra1
Zasób interaktywny dostępny pod adresem https://zpe.gov.pl/a/D5YUlM2Xp
Gra2
Zasób interaktywny dostępny pod adresem https://zpe.gov.pl/a/D5YUlM2Xp
An editorial offer flyer
Słownik pojęć do modułu
podręczniki akademickie
adres
Oprawa reklamowa
wydawnictwa albumowe
zapowiedzi
audiobook
autor
automatyczny proces informacyjny
grzbiet
bestseller
informacje bibliograficzne
księgoznawstwo
bibliologia
Oprawianie książki
dni książki
targi książki
metryczka książki
pozycja obcojęzyczna
obwoluta
asortyment księgarski
objętość książki
księgarz
katalog
konkurs
nośnik treści
okładka
baza danych
komputerowa baza danych
kartoteka
e‑book
edytor
oferta wydawnicza
branża księgarska
adres e‑mailowy
wyklejka
wystawa
wystawca
dziedzina publikacji
skrzydełka
kapitałka
ilustrator
ośrodek informacji
adres internetowy wydawnictwa
internetowa baza danych
szata i oprawa graficzna
happening literacki
Stoisko reklamowe
wydawnictwo medyczne
monografia
nazwa serii
nowości wydawnicze
aktualności
newsletter
numer telefonu i faksu
Książka popularnonaukowa
tytulatura
seria prasowa
arkusz drukarski
Technika druku
Przetwarzać materiały informacyjne
promocja
oferta promocyjna
publikacja
wydawnictwo
Przedstawiciel wydawcy
marketing wydawniczy i księgarski
katalog wydawniczy
oficyna
instytucja wydawnicza
miejsce i numer wydania
arkusz wydawniczy
czytelnik
przeznaczenie czytelnicze
Preferencje czytelnicze
księgozbiór podręczny
recenzja
recenzent
czasopismo naukowe
informacja naukowa
metoda naukowa
księgarnia specjalistyczna
adres numer telefonu i faksu wydawnictwa
nazwa drukarni
Oferta Wydawnictwa
literatura zawodowa
warsztaty