Organising a bookshop’s marketing activities
Trade negotiations in a bookshop
1. Film in the standard version.
2. Film with subtitles.
3. Film with subtitles and pauses. Listen and repeat after the speaker.
4. Film with subtitles and narration.
After watching the film complete the sentences with correct words and expressions. Use the word bank. Po obejrzeniu filmu uzupełnij zdania odpowiednimi wyrazami lub frazami. Skorzystaj z banku słów.
payment, discount, retail price, purchase price, gift, difference, buy, suitable
I would like to ............................ a road atlas.
The ............................ is 125 PLN.
I can offer you a ............................ of 15 PLN.
I think that it is a ............................ price.
I suggest a bookmark as a ............................ from the shop.
The ............................ will be in cash.
I cannot sell it for that much, unfortunately. That is below the ............................
That is too big a ............................ in price
After watching the film decide whether the sentences are true or false. Po obejrzeniu filmu zdecyduj, czy twierdzenie jest prawdziwe, czy nie.
| Prawda | Fałsz | |
| The client wants to buy a road atlas. | □ | □ |
| The seller offers a too high price. | □ | □ |
| The buyer planned to spend less than 80 PLN. | □ | □ |
| The seller offers a small discount to the buyer. | □ | □ |
| The seller and buyer reach an agreement. | □ | □ |
| The buyer accepts a small gift. | □ | □ |
| The buyer and the seller are negotiating a price. | □ | □ |
| The client pays with a card. | □ | □ |
Put the dialogue in the correct order. Ułóż dialog w odpowiedniej kolejności.
- Especially for you, I can sell it at 107 PLN and as a gift from the company, I will offer you a bookmark.
- At most I can pay 100 PLN.
- Of course, we have many atlases. For example, this Atlas of European roads has laminated maps.
- It’s too expensive for me, maybe we could find something cheaper.
- Let me offer you a discount of 15 PLN.
- The retail price is 125 PLN.
- Hello. How can I help you?
- Yes, it is nicely issued and looks solid. How much is it?
- I would like to buy a road atlas. Do you have anything interesting?
- I cannot sell it for that amount. It is below the purchase price.
- I have planned to spend 90 PLN the most on the atlas. That is a big price difference.
- Alright. I will pay in cash.
- I understand, but this one is the most accurate and won’t get destroyed too quickly.
- Then I don’t think we will come to an agreement.
After watching the film connect the Polish terms with their English counterparts. Po obejrzeniu filmu połącz polskie terminy z ich angielskim odpowiednikami.
różnica w cenie, gotówka, prezent, drogi, odpowiednia cena, płatność, rabat, cena zakupu, cena detaliczna, kupić
| retail price | |
| purchase price | |
| expensive | |
| cash | |
| buy | |
| suitable price | |
| payment | |
| gift | |
| discount | |
| difference in price |
Advertisement - media and types.
After watching the animation decide whether the sentences are true or false. Po obejrzeniu animacji zdecyduj, czy twierdzenie jest prawdziwe, czy nie.
| Prawda | Fałsz | |
| Advertisement and promotion should accompany the opening of a new branch of a bookshop. | □ | □ |
| The advertisement can reach the audience through many channels. | □ | □ |
| Commercials on the local radio are not a good promotional idea. | □ | □ |
| Commercials on the radio together with commercials on TV do not increase interest in the bookshop’s offer. | □ | □ |
| Social media can offer a wide reach of an advertising on the internet. | □ | □ |
| Sponsored articles cannot be a part of the advertising campaign. | □ | □ |
| Direct advertisement includes, among others, flyers, brochures, catalogues. | □ | □ |
| Outdoor advertisement includes, among others, folders and billboards. | □ | □ |
After watching the animation complete the sentences with correct words and expressions. Use the word bank. Po obejrzeniu animacji uzupełnij zdania odpowiednimi wyrazami lub frazami. Skorzystaj z banku słów.
target group, folders, sponsored articles, Social media, channels, advertisement, media, local TV
Opening a new branch of bookshop requires .................................... and promotion.
To promote a new place a lot of .................................... can be used.
For promotion, the .................................... can be used.
Thanks to the .................................... we can reach a wide audience with the promotion.
It is important to match the advertising media to the .....................................
.................................... can take care of a wide reach of the campaign.
One of the advertising forms are also .....................................
Flyers, brochures, catalogues and .................................... also have a lot of advertising strength.
After familiarising yourself with the text connect the Polish terms with their English counterparts. Po zapoznaniu się z tekstem połącz polskie terminy z ich angielskim odpowiednikami.
radio regionalne, promocja, telewizja regionalna, nośnik reklamowy, blok reklamowy, kanały dotarcia, media, grupa odbiorcza, reklama, spot reklamowy
| advertising block | |
| target group | |
| channels | |
| media | |
| advertising medium | |
| promotion | |
| local radio | |
| advertisement | |
| commercial | |
| local TV |
Commercial offer of a publishing house
The document shows the commercial offer of a publishing house specializing in coffee table books. The offer is aimed at a varied audience. The amount of a discount or price abatements depends on the number of ordered copies.
We invite interested parties to participate in distributiondistribution of our coffee table books. We offer nature and military albums.
Our offeroffer is directed to wholesalerswholesalers, bookshopsbookshops and schoolsschools. The price of the album depends on the paymentpayment method and the order sizeorder size. When paying in cashpaying in cash, you will receive a 10% discountdiscount from the catalogue pricecatalogue price. With orders above 1000 copies, we offer an additional 15% price abatementprice abatement. All catalogue prices are net prices.
In the case of bookshops, the unit priceunit price is set individually. Additionally, we include advertising materialsadvertising materials.
We also have a special offer for schools. For orders over 10 copies, the school receives one selected album for freefor free. If you are interested in our offer, please contact our Sales Office.
Bookshop promotion in the local community
The owner of a bookshop sends an email to an employee. It is a request to prepare a bookshop stand for the local fair.
Mrs. Ola,
In relation to the annual fair organized by our housing estate, please prepare the bookshop’s exhibition offerbookshop’s exhibition offer.
The bookshop offerbookshop offer should be both an advertisement and promotion of our shop. For years we have been integrated into the housing estate environment, therefore the local residents associate us with the purchase of textbookspurchase of textbooks,children's bookschildren's books and office articlesoffice articles.
Using the opportunity to meet with our neighbours, we can change their attitude and perception of our bookshopbookshop.
I suggest setting up an advertising boothadvertising booth with banners. The advertising counteradvertising counter should be decorated with children’s interests in mind.
We could order a service directed at the youngests children. Please hire a group that will dress as fairy tale characters. A mini‑theatre accompanying our exhibitionexhibition will draw the attention of potential readersreaders.
Moreover, there will be competitions with book prizesbook prizes on the main heroes of the children’s fantasy. The invitation to participate in the fair connected with our promotionpromotion should be put on a local radio, leafletsleaflets should be printed and distributed directly to the local residents and at the local school. It will also be necessary to place postersposters in the shop windowshop window.
Please contact me if you have any questions.
Best regards,
K.
After familiarising yourself with the text connect the Polish terms with their English counterparts. Po zapoznaniu się z tekstem połącz polskie terminy z ich angielskim odpowiednikami.
Witryna, Książka dla dzieci, Plakat, Czytelnik, Wystawa, Oferta wystawiennicza, Ulotka, Artykuły biurowe, Księgarnia, Podręcznik
| Bookshop | |
| Exhibition offer | |
| Exhibition | |
| Reader | |
| Textbook | |
| Children’s book | |
| Office articles | |
| Poster | |
| Leaflet | |
| Shop window |
Bookshop classes - an offer for schools
The material is an invitation to bookshop classes in an antique bookshop. The classes are conducted in consultation with teachers and are adjusted to the curricula of particular classes.
Dear Sir or Madam,
As a part of overall library educationlibrary education ,we propose participation in bookshop classesbookshop classes. They are organized for students of elementary schools, high schools and trade schools.
The subjects of the classes held in an Antique Bookshop are:
bookbook and print historyprint history,history of book sellinghistory of book selling and antiquarian movement.
The classes are conducted in consultation with teachers and are adjusted to the curricula of particular classes.
We are inviting children from classes 1 to 3, for whom we have prepared a block: A book for childrenA book for children. Fairy tale and fable. As a part of the classes, we will present the offer of our bookshopoffer of our bookshop, and the children will also receive catalogues of publishing housescatalogues of publishing houses specializing in books for the youngest children.
As a part of the promotion, we will present a theatrical scenetheatrical scene with the participation of the children dressed as fairy tale characters.
In our bookshop offerbookshop offer, we also have editions of older fairy tales and fables with beautiful illustrations. At the end of the class there will be a contest on the knowledge of fairy tale characters, audiobooksaudiobooks will be awarded as prizes
Please contact our antique bookshop in case of any questions.
After familiarising yourself with the text decide whether the sentences are true or false. Po zapoznaniu się z tekstem zdecyduj, czy twierdzenie jest prawdziwe, czy nie.
| Prawda | Fałsz | |
| The antique shop promotes library education. | □ | □ |
| The recipients of the class on books are the students from a technical high school. | □ | □ |
| One of the discussed topics is the history of books and print. | □ | □ |
| As a part of the classes, the bookshop’s offer will also be introduced. | □ | □ |
| The students will receive publishing catalogues. | □ | □ |
| The antique shop is preparing a small play. | □ | □ |
| There are textbooks in the offer of the bookshop. | □ | □ |
| The price in the contest organised by the bookshop is a paid internship in the bookshop. | □ | □ |
After familiarising yourself with the text complete the sentences with correct words or expressions. Use the word bank. Po zapoznaniu się z tekstem uzupełnij zdania odpowiednimi wyrazami lub frazami. Skorzystaj z banku słów.
for free, in cash, albums, payment, distribution, albums, advertising, unit price
We invite interested parties to participate in ........................ of our publications.
We offer nature and military .........................
Our ........................ is directed to wholesalers, bookshops and schools.
The price of the album depends on the ........................ method and the order size.
When paying ........................ , you will receive a 10% discount from the catalogue price.
In the case of bookshops, the ........................ is set individually.
Additionally, we include ........................ materials.
For orders over 10 copies, the school receives one selected album .........................
Bookshop promotion - author meet‑up at a school
On the basis of the recording complete the sentences with correct words and expressions. Use the word bank. Na podstawie nagrania uzupełnij zdania odpowiedni wyrazami lub frazami. Skorzystaj z banku słów.
exhibition, promotion, local, competition, school readings, artwork, book, author
We are organising a meeting with an author of know .............................. for children.
Our actions are a part of the educational life of our .............................. community.
We are planning to organise an .............................. of new books.
We are planning a meeting with an .............................. of the latest bestseller for the youngest readers.
Promoting reading through the contact with the author of the books is the best method of the direct ..............................
We will also handle the ..............................
We will organise a .............................. with prizes.
In the hall hang the posters from the contest on the knowledge of ..............................
Picture
Figure or picture. Presentation of books on a bookcase. Various titles are displayed - new arrivals are highlighted
Author meet‑up at a book fair. Books are signed by the author during the meet‑up.
Bookshop stand at the Book Fair.
Game 1
Zasób interaktywny dostępny pod adresem https://zpe.gov.pl/a/D11opDGot
Game 2
An order for a market stall
Dictionary
książka dla dzieci
reklama
baner reklamowy
blok reklamowy
stoisko reklamowe
lada handlowa
materiał reklamowe
nośnik reklamowy
porozumienie
oprawa plastyczna
audiobook
autor
plansza reklamowa
nagroda książkowa
księgarnia
oferta księgarni
broszura
kupować
zasięg kampanii
katalog
katalog wydawnictwa
cena katalogowa
tani
lekcja księgarska
spot reklamowy
oferta handlowa
konkurs
życie kulturalne
kanał dotarcia
reklama bezpośrednia
rabat
dystrybucja
wystawa
wystawa nowości wydawniczych
folder
bezpłatnie
prezent
dzieje księgarstwa
historia książki
historia druku
ulotka
biblioteka
edukacja biblioteczna
środowisko lokalne
radio regionalne
telewizja regionalna
media
spotkanie z autorem
oferta
artykuł biurowy
wielkość zamówienia
reklama zewnętrzna
płatność gotówką
płatność
spotkanie cykliczne
plakat
upust
różnica w cenie
popularyzacja czytelnictwa
promocja
działanie promocyjne
zakup podręcznika
cena zakupu
czytelnik
cena detaliczna
szkoła
lektura szkolna
witryna
media społecznościowe
artykuł sponsorowany
odpowiednia cena
grupa docelowa
scenka teatralna
za drogi (zbyt drogi)
cena jednostkowa
hurtownia