Nowy moduł
How to increase sales?
1. Film in the standard version.
2. Film with subtitles.
3. Film with subtitles and pauses. Listen and repeat after the speaker.
4. Film with subtitles and narration.
After watching the film connect the Polish terms with their English counterparts. Po obejrzeniu filmu połącz polskie terminy z ich angielskim odpowiednikami.
koszty, plakaty informacyjne, gazetka reklamowa, spadek sprzedaży, raporty sprzedaży, asortyment, obniżyć cenę, analiza, specjalna promocja, nadwyżki towaru
analysis | |
assortment | |
advertising newspaper | |
costs | |
goods surplus | |
lower the price | |
informational posters | |
sales reports | |
sales decrease | |
special offer |
After watching the film complete the sentences with correct words and expressions. Use the word bank. Po obejrzeniu filmu uzupełnij zdania odpowiednimi wyrazami lub frazami. Skorzystaj z banku słów.
special offer, sales decrease, goods surplus, advertising newspaper, sales reports, informational posters, assortment, costs analysis
Have you read the .......................................... for the last quarter?
There was a big .......................................... of shampoo.
I think we should take action to get rid of ..........................................
I would like to completely get rid of the .......................................... we withdrawn from stores.
We can also prepare a ..........................................
We have already made a preliminary ..........................................
The information will be put in our .......................................... and on our website.
Please prepare and print out the necessary .......................................... for the shops.
Analysis of client’s preferences
![](https://static.zpe.gov.pl/portal/f/res-minimized/RMTZ5SFIRURQl/1/2AiMk6MBt0QZMKC87maZnmotuTIdggZP.png)
Film dostępny na portalu epodreczniki.pl
moduł 25.1, Reader:The study of the client’s preferences can be conducted in a few ways. First we need to set some study objectives. Then we can consider which research tool we want to use. After we have selected the tool, it is good to indicate the method of implementation. In that case, it will be, for example, places in which the study will take place. When we have selected the method of study implementation, we are facing another task. It is key to properly formulate the questions for the study. We must remember the study objective! What are the needs and expectations of clients towards the productsand services?What are our clients guided when selecting a product, a service?What are the clients preferences towards prices, product quality, service standards?How are customers divided regarding demographic, social, psychological features?And many other crucial data. After conducting the reasarch, we still have to gather and analyse its results. Then we can move on to formulating the conclusions. Well conducted study of client preferences is crucial in building competition advantage of a product, a company.
After familiarising yourself with the animation decide whether the sentences are true or false. Po zapoznaniu się z animacją zdecyduj, czy twierdzenie jest prawdziwe, czy nie.
It is crucial to formulate the survey questions correctly., The new product on the market is a shaver., The study will determine the price preferences of the client., The target group are students under 25 years of age., First the research purposed needs to be set., Client preference study can only be conducted in one way., The research tools include survey and direct interview., The client preference study that is well conducted helps to build competition advantage of the product.
TRUE | |
---|---|
FALSE |
After watching the animation choose the correct answer. Po obejrzeniu animacji wybierz prawidłową odpowiedź.
in one way, origin and place of residence, the target group, price preferences, the research goals, method, competitive advantage of the product., a relation with the client., Survey, the survey questions, the product price, time, the product, Direct interview, Product quality, Contest with prizes, cost, Warranty peroid, a company image., the education and working status, in a lot of ways, Door-to-door service, the advertising budget, in many ways
Client preference study can be conducted ..........................................................................
First we need to introduce ..........................................................................
Next we need to determine ..........................................................................
Crucial are .......................................................................... of the clients.
.......................................................................... is not a research tool.
After selecting the research tool it is good to indicate the .......................................................................... of realisation.
.......................................................................... has a meaning to the client.
The client preference study that is well conducted helps to build ..........................................................................
After watching the animation complete the sentences with words and expressions. Use the word bank. Po obejrzeniu animacji uzupełnij zdania odpowiednimi wyrazami lub frazami. Skorzystaj z banku słów.
study, target group, competition advantage, questions, psychological, preferences, needs, task
First we need to set some .......................................... objectives.
The .......................................... are men aged 25-35.
Once we have chosen the research method, we are facing another ..........................................
It is key to properly formulate the .......................................... for the study.
It is essential to learn the .......................................... and expectations of the clients?
It is worth to examine .......................................... of the clients with regards to prices, quality of products, standards of service.
We should examine the customers for their demographic, social and .......................................... features.
A well conducted clients preference study is crucial in building the .......................................... of the product
Copyright in advertisement
Meeting of the advertising campaign team
We need to prepare an advertising campaignadvertising campaign of a new productnew product. The customercustomer has clearly described his requirements. We have to prepare two advertising filmsadvertising films, three ads in an audio form and five advertising bannersadvertising banners which will be placed on the internet. Moreover, we need to design four promotionalT‑shirt printsT‑shirt prints. We need to observe the legal limitationslegal limitations during project design. Pay also attention to the provisionsprovisions on advertisementadvertisement in mass mediamass media. Remember about the terms of useterms of use of other people’s songsother people’s songs that can be found in the copyrightcopyright. The knowledge of the limitations will allows us to avoid serious financial consequencesfinancial consequences and accusations of dishonest competitiondishonest competition.
Market analysis
Presentation of research results.
We would like to show you results of researchresults of research conducted from 01.10.2017 to 08.10.2017. The research was on detergents.
Target groupTarget group: age 22‑55, sex – female, place of residence – city over 10 thousand inhabitants. In the study, we had 5453
respondents participating. The studies have been carried out using the method of call interviewcall interview. The results analysisThe results analysis will
allow us to properly place our new productnew product on the market.
Below are selected compiled resultscompiled results:
- 58% of the respondentsrespondents are interested in the new product,
- detergent price medianmedian for 50 washings is 30 PLN,
- the maximummaximum preferred weight of the detergent box is 10 kg,
- the averageaverage number of laundy was 206,
- the spread of preferencespread of preference of form of the detergent: 52% powder, 33% gel in a bottle, 15% washing capsules.
In case of any questions, please contact our company.
On the basis of hypertext 2 connect the Polish terms with their English counterparts. Na podstawie hipertekstu 2 połącz polskie terminy z ich angielskim odpowiednikami.
analiza wyników, maksymalna waga, mediana, respondent, średnia ilość, wyniki badań, grupa docelowa, wywiad telefoniczny, rozkład preferencji, opracowanie wyników
test results | |
target group | |
responder | |
phone interview | |
analysis of results | |
results compilation | |
median | |
maximum weight | |
average amount | |
preferences spread |
After familiarising yourself with the text decide whether the sentences are true or false. Po zapoznaniu się z tekstem zdecyduj, czy twierdzenie jest prawdziwe, czy nie.
3. The survey was conducted online., 4. Less than five thousand people answered the questions., 7. Gel in a bottle has the interest of one-third of respondents., 5. More than a half of the respondents are interested in the new product., 6. Clients prefer washing capsules., 8. The respondents are not interested in packaging heavier than 10 kg., 1. The research was conducted in Autumn 2017., 2. Adult women were surveyed.
TRUE | |
---|---|
FALSE |
Marketing plan
Order of preparing a marketing plan.
Mr Tomasz,
please prepareprepare a new marketing planmarketing plan till the end of the quarter. Please, address the existing products in regard to the domestic marketdomestic market in particular. Please focus on elements that will allow to improve our situation on the marketsituation on the market with regards to our competitioncompetition. When preparing the plan, please also remember our strategic goalsstrategic goals. Because I need a plan that is possible to implement, please coordinate the financial capabilitiesfinancial capabilities with the accounting department.
As you know, we have certain difficulties with products from the X category. A marketing plan for that group of products will also be necessary. That plan will be treated as an initial project that we will be working on till the end of the year. It will be modified.modified. I remind you to contact the accounting departmentaccounting department. It is very crucial that the department verifies the plan assumptions from the financial approach.
At a later time we will discuss also a marketing plan including foreign marketsforeign markets. But for now, please focus on the domestic market.
On the basis of the text complete the sentences with correct words or expressions. Use the word bank. Na podstawie tekstu uzupełnij zdania odpowiedni wyrazami lub frazami. Skorzystaj z banku słów.
situation on the market, accounting department, foreign markets, modified, domestic market, prepare, Financial capabilities, strategic goals
Please .............................................. a new marketing plan.
Crucial is the contact with the ..............................................
Please remember about ..............................................
The initial project will be ..............................................
First we should focus on ..............................................
Then our actions will also include ..............................................
We want to focus on improving ..............................................
.............................................. need to be discussed with the accounting department.
Trade decisions
After listening to the recording complete the sentences with correct words or expressions.Po wysłuchaniu nagrania uzupełnij zdania odpowiednimi wyrazami lub frazami. Skorzystaj z banku słów.
markets, situation, results, problems, shortage, increase, assortment, decisions
We have received the .................... of the last analysis of the market marketing research
What does the situation on the .................... look like?
What worries us are the .................... on the Italian market.
There is a dynamic .................... in sales.
In the southern part of the country there is a .................... in supply.
Are we talking about a particular ....................?
I will look into the ....................
I will make suitable ....................
On the basis of the recording connect the Polish terms with their English counterparts. Na podstawie nagrania połącz polskie terminy z ich angielskim odpowiednikami.
badania, braki w zaopatrzeniu, asortyment, decyzja, sytuacja, analiza marketingowa, wyniki, sprzedaż rośnie dynamicznie, problemy, rynek
marketing analysis | |
assortment | |
research | |
shortages in supply | |
decision | |
problems | |
market | |
sales growing dynamically | |
situation | |
results |
Pictures
Familiarize yourself with the drawings and match the right activity: direct interview, phone interview, survey study
![moduł 25.1](https://static.zpe.gov.pl/portal/f/res-minimized/Rvp0sRiZ42F1H/1/C2FKT7XuxYOyXf15S0IHSCzTHSazi5ST.png)
![moduł 25.1](https://static.zpe.gov.pl/portal/f/res-minimized/R1DF365IdJBLg/1/ArajzgEdT3GzJZh1b0nfiMggozzco8qn.png)
![moduł 25.1](https://static.zpe.gov.pl/portal/f/res-minimized/R16f1O575gXnG/1/tjrOlw50eUCe3nt3glFenbUsegTp6ebs.png)
Game 1
![](https://static.zpe.gov.pl/portal/f/res-minimized/RDL4MpOYJwYqt/1/1HMPy2kWht6XrlxndZuWCZfKWf7xOkD8.jpg)
Zasób interaktywny dostępny pod adresem https://zpe.gov.pl/a/DMjnzHQfy
Game 2
![](https://static.zpe.gov.pl/portal/f/res-minimized/RCt6uaTosv1HK/1/1bQh2iNbibRh9vPjguaBHR5hf2JLsAaA.jpg)
Zasób interaktywny dostępny pod adresem https://zpe.gov.pl/a/DMjnzHQfy
Marketing Plan
![moduł 25.1](https://static.zpe.gov.pl/portal/f/res-minimized/RXV5Zb2srnaYk/1/1t7tSUPGP32rQEhz8KHPfi6YmlKKzhpN.jpg)
After familiarising yourself with the template document decide whether the sentences are true or false. Po zapoznaniu się z dokumentem wzorcowym zdecyduj, czy twierdzenie jest prawdziwe, czy nie.
Prawda | Fałsz | |
Marketing program consists of three steps. | □ | □ |
Corrective actions are an indispensable element of the program. | □ | □ |
Marketing plan is not subjected to control. | □ | □ |
SWOT analysis is essential in the planning stage. | □ | □ |
Concentrating on the product is an important element of the planning. | □ | □ |
Setting main goals is an important element of the planning. | □ | □ |
Control stage can be omitted. | □ | □ |
Implementation stage does not require any corrective actions. | □ | □ |
Dictionary
księgowość
działanie
baner reklamowy
kampania reklamowa
film reklamowy
gazetka reklamowa
analiza
asortyment
przeprowadzić badanie
realizacja badania
klient
preferencje klienta
potrzeby klientów
konkurencja
przewaga konkurencyjna
konsument
prawo autorskie
kosmetyk
koszt
zleceniodawca
badanie klienta
decyzja
spadek sprzedaży
cecha demograficzna
wywiad bezpośredni
nieuczciwa konkurencja
rynek krajowy
drogeria
dynamiczny wzrost sprzedaży
oszacować wielkość sprzedaży
oczekiwanie
konsekwencja finansowa
możliwość finansowa
rynek zagraniczny
formułowanie wniosków
skonstruowanie pytań
gratis
salon fryzjerski
zwiększenie sprzedaży
zawyżona cena
informacje
plakat informacyjny
ograniczenie prawne
zaniżona cena
problem na rynku
badania rynku
analiza marketingowa
plan marketingowy
środki masowego przekazu
cena maksymalna
wartość średnia wyników badań
mediana
cena minimalna
modyfikowany
nowy produkt
norma
cudzy utwór
czynnik zewnętrzny
wywiad telefoniczny
badanie telefoniczne
miejsce badania
umieścić towar
rozmieszczenie towaru
badanie preferencji
rozkład preferencji
przygotować raport
preferencje cenowe
obniżka ceny
wydrukować raport
produkt
reklama produktu
jakość produktu
wybór produktu
nadwyżka towaru
przepis prawa
cecha psychologiczna
decyzja zakupowa
kwartał
sposób realizacji badania
okres badania
cel badawczy
wynik badań
narzędzie badawcze
respondent
wynik analizy
analiza wyników
opracowanie wyników
sprzedaż
raport sprzedaży
wynik sprzedaży
sklep
centrum handlowe
brak w zaopatrzeniu
sytuacja na rynku
cecha społeczna
specjalna promocja
standard usług
magazyn
problem magazynowy
cel strategiczny
założenie badań
ankieta
badanie ankietowe
grupa docelowa
zasada korzystania
nadruk na koszulce
strona internetowa