How to increase sales?

1. Film in the standard version.

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2. Film with subtitles.

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3. Film with subtitles and pauses. Listen and repeat after the speaker.

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4. Film with subtitles and narration.

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Exercise 1
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Exercise 2
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Exercise 3
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Exercise 4
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Analysis of client’s preferences

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moduł 25.1, Reader:The study of the client’s preferences can be conducted in a few ways. First we need to set some study objectives. Then we can consider which research tool we want to use. After we have selected the tool, it is good to indicate the method of implementation. In that case, it will be, for example, places in which the study will take place. When we have selected the method of study implementation, we are facing another task. It is key to properly formulate the questions for the study. We must remember the study objective! What are the needs and expectations of clients towards the productsand services?What are our clients guided when selecting a product, a service?What are the clients preferences towards prices, product quality, service standards?How are customers divided regarding demographic, social, psychological features?And many other crucial data. After conducting the reasarch, we still have to gather and analyse its results. Then we can move on to formulating the conclusions. Well conducted study of client preferences is crucial in building competition advantage of a product, a company.
Exercise 5
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Exercise 6
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Exercise 7
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Exercise 8
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Copyright in advertisement

Meeting of the advertising campaign team

We need to prepare an advertising campaignm1c124df90408a01e_1524134692368_0advertising campaign of a new productm1c124df90408a01e_1524135073632_0new product. The customerm1c124df90408a01e_1524221102048_0customer has clearly described his requirements. We have to prepare two advertising filmsm1c124df90408a01e_1498566745485_0advertising films, three ads in an audio form and five advertising bannersm1c124df90408a01e_1498566748034_0advertising banners which will be placed on the internet. Moreover, we need to design four promotionalT‑shirt printsm1c124df90408a01e_1498566750545_0T‑shirt prints. We need to observe the legal limitationsm1c124df90408a01e_1498566752685_0legal limitations during project design. Pay also attention to the provisionsm1c124df90408a01e_1498566757167_0provisions on advertisementm1c124df90408a01e_1498566754882_0advertisement in mass mediam1c124df90408a01e_1498566759117_0mass media. Remember about the terms of usem1c124df90408a01e_1498566761305_0terms of use of other people’s songsm1c124df90408a01e_1498566763222_0other people’s songs that can be found in the copyrightm1c124df90408a01e_1498566765116_0copyright. The knowledge of the limitations will allows us to avoid serious financial consequencesm1c124df90408a01e_1498566766925_0financial consequences and accusations of dishonest competitionm1c124df90408a01e_1498566769662_0dishonest competition.

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Exercise 9
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moduł 25.1
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Market analysis

Presentation of research results.

We would like to show you results of researchm1c124df90408a01e_1524135295942_0results of research conducted from 01.10.2017 to 08.10.2017. The research was on detergents.

Target groupm1c124df90408a01e_1498568079106_0Target group: age 22‑55, sex – female, place of residence – city over 10 thousand inhabitants. In the study, we had 5453

respondents participating. The studies have been carried out using the method of call interviewm1c124df90408a01e_1524135434450_0call interview. The results analysism1c124df90408a01e_1498568093654_0The results analysis will

allow us to properly place our new productm1c124df90408a01e_1524134841812_0new product on the market.

Below are selected compiled resultsm1c124df90408a01e_1498568096831_0compiled results:

- 58% of the respondentsm1c124df90408a01e_1498568088918_0respondents are interested in the new product,

- detergent price medianm1c124df90408a01e_1498568099696_0median for 50 washings is 30 PLN,

- the maximumm1c124df90408a01e_1498568102055_0maximum preferred weight of the detergent box is 10 kg,

- the averagem1c124df90408a01e_1498568104111_0average number of laundy was 206,

- the spread of preferencem1c124df90408a01e_1498568106494_0spread of preference of form of the detergent: 52% powder, 33% gel in a bottle, 15% washing capsules.

In case of any questions, please contact our company.

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Exercise 10
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Exercise 11
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Marketing plan

Order of preparing a marketing plan.

Mr Tomasz,

please preparem1c124df90408a01e_1498568748803_0prepare a new marketing planm1c124df90408a01e_1498568751456_0marketing plan till the end of the quarter. Please, address the existing products in regard to the domestic marketm1c124df90408a01e_1524135524528_0domestic market in particular. Please focus on elements that will allow to improve our situation on the marketm1c124df90408a01e_1498568755865_0situation on the market with regards to our competitionm1c124df90408a01e_1498568757896_0competition. When preparing the plan, please also remember our strategic goalsm1c124df90408a01e_1524135641450_0strategic goals. Because I need a plan that is possible to implement, please coordinate the financial capabilitiesm1c124df90408a01e_1498568762357_0financial capabilities with the accounting department.

As you know, we have certain difficulties with products from the X category. A marketing plan for that group of products will also be necessary. That plan will be treated as an initial project that we will be working on till the end of the year. It will be modified.m1c124df90408a01e_1498568766168_0modified. I remind you to contact the accounting departmentm1c124df90408a01e_1498568764313_0accounting department. It is very crucial that the department verifies the plan assumptions from the financial approach.

At a later time we will discuss also a marketing plan including foreign marketsm1c124df90408a01e_1498568768634_0foreign markets. But for now, please focus on the domestic market.

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Exercise 12
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Trade decisions

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Exercise 13
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Exercise 14
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Exercise 15
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Pictures

Familiarize yourself with the drawings and match the right activity: direct interview, phone interview, survey study

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Game 1

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Game 2

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Marketing Plan

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Exercise 16
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Dictionary

accounting (n. U) əˈkaʊn.tɪŋ
accounting (n. U) əˈkaʊn.tɪŋ

księgowość

action (n. C) ˈæk.ʃən
action (n. C) ˈæk.ʃən

działanie

advertising banner (n. C) ˈæd.və.taɪ.zɪŋ ˈbæn.ər
advertising banner (n. C) ˈæd.və.taɪ.zɪŋ ˈbæn.ər

baner reklamowy

advertising campaign (n. C) ˈæd.və.taɪ.zɪŋ kæmˈpeɪn
advertising campaign (n. C) ˈæd.və.taɪ.zɪŋ kæmˈpeɪn

kampania reklamowa

advertising film (n. C) ˈæd.və.taɪ.zɪŋ fɪlm
advertising film (n. C) ˈæd.və.taɪ.zɪŋ fɪlm

film reklamowy

advertising newspaper (n. C) ˈæd.və.taɪ.zɪŋ ˈnjuːzˌpeɪ.pər
advertising newspaper (n. C) ˈæd.və.taɪ.zɪŋ ˈnjuːzˌpeɪ.pər

gazetka reklamowa

analysis (n. C, U) əˈnæl.ə.sɪs
analysis (n. C, U) əˈnæl.ə.sɪs

analiza

assortment (n. C) əˈsɔːt.mənt
assortment (n. C) əˈsɔːt.mənt

asortyment

carry out a research (phrase) ˈkær.i aʊt ə rɪˈsɜːtʃ
carry out a research (phrase) ˈkær.i aʊt ə rɪˈsɜːtʃ

przeprowadzić badanie

carrying out a study (phrase) ˈkæriɪŋ aʊt ə ˈstʌdi
carrying out a study (phrase) ˈkæriɪŋ aʊt ə ˈstʌdi

realizacja badania

client (n. C) ˈklaɪ.ənt
client (n. C) ˈklaɪ.ənt

klient

client’s preferences (n. plural) klaɪənts ˈprefᵊrᵊnsɪz
client’s preferences (n. plural) klaɪənts ˈprefᵊrᵊnsɪz

preferencje klienta

clients’ needs (n. plural) klaɪənts niːdz
clients’ needs (n. plural) klaɪənts niːdz

potrzeby klientów

competition (n. U) ˌkɒm.pəˈtɪʃ.ən
competition (n. U) ˌkɒm.pəˈtɪʃ.ən

konkurencja

competitive advantage (n. C, U) kəmˈpet.ɪ.tɪv ədˈvɑːn.tɪdʒ
competitive advantage (n. C, U) kəmˈpet.ɪ.tɪv ədˈvɑːn.tɪdʒ

przewaga konkurencyjna

consumer (n. C) kənˈsjuːmə
consumer (n. C) kənˈsjuːmə

konsument

copyright (n. C, U) ˈkɒp.i.raɪt
copyright (n. C, U) ˈkɒp.i.raɪt

prawo autorskie

cosmetic (n. C) kɒzˈmet.ɪk
cosmetic (n. C) kɒzˈmet.ɪk

kosmetyk

cost (n. C) kɒst
cost (n. C) kɒst

koszt

customer (n. C) ˈkʌs.tə.mər
customer (n. C) ˈkʌs.tə.mər

zleceniodawca

customer survey (n. C) ˈkʌs.tə.mər ˈsɜː.veɪ
customer survey (n. C) ˈkʌs.tə.mər ˈsɜː.veɪ

badanie klienta

decision (n. C) dɪˈsɪʒ.ən
decision (n. C) dɪˈsɪʒ.ən

decyzja

decrease in sales (phrase) dɪˈkriːs ɪn seɪlz
decrease in sales (phrase) dɪˈkriːs ɪn seɪlz

spadek sprzedaży

demographic characteristic (n. C) ˌdem.əˈɡræf.ɪk ˌkær.ək.təˈrɪs.tɪk
demographic characteristic (n. C) ˌdem.əˈɡræf.ɪk ˌkær.ək.təˈrɪs.tɪk

cecha demograficzna

direct interview (n. C) daɪˈrekt ˈɪn.tə.vjuː
direct interview (n. C) daɪˈrekt ˈɪn.tə.vjuː

wywiad bezpośredni

dishonest competition (n. U) dɪˈsɒn.ɪst ˌkɒm.pəˈtɪʃ.ən
dishonest competition (n. U) dɪˈsɒn.ɪst ˌkɒm.pəˈtɪʃ.ən

nieuczciwa konkurencja

domestic market (n. C) dəˈmes.tɪk ˈmɑː.kɪt
domestic market (n. C) dəˈmes.tɪk ˈmɑː.kɪt

rynek krajowy

drugstore (n. C) ˈdrʌɡ.stɔːr
drugstore (n. C) ˈdrʌɡ.stɔːr

drogeria

dynamic increase in sales (phrase) daɪˈnæm.ɪk ɪnˈkriːs ɪn seɪlz
dynamic increase in sales (phrase) daɪˈnæm.ɪk ɪnˈkriːs ɪn seɪlz

dynamiczny wzrost sprzedaży

estimate the sales size (phrase) ˈes.tɪ.meɪt ðə seɪlz saɪz
estimate the sales size (phrase) ˈes.tɪ.meɪt ðə seɪlz saɪz

oszacować wielkość sprzedaży

expectation (n. C) ˌek.spekˈteɪ.ʃən
expectation (n. C) ˌek.spekˈteɪ.ʃən

oczekiwanie

financial consequence (n. C) faɪˈnæn.ʃəl ˈkɒn.sɪ.kwəns
financial consequence (n. C) faɪˈnæn.ʃəl ˈkɒn.sɪ.kwəns

konsekwencja finansowa

financial possibility (n. C) faɪˈnæn.ʃəl ˌpɒs.əˈbɪl.ə.ti
financial possibility (n. C) faɪˈnæn.ʃəl ˌpɒs.əˈbɪl.ə.ti

możliwość finansowa

foreign market (n. C) ˈfɒr.ən ˈmɑː.kɪt
foreign market (n. C) ˈfɒr.ən ˈmɑː.kɪt

rynek zagraniczny

formulating conclusions (phrase) ˈfɔːmjəleɪtɪŋ kənˈkluːʒᵊnz
formulating conclusions (phrase) ˈfɔːmjəleɪtɪŋ kənˈkluːʒᵊnz

formułowanie wniosków

formulating the questions (phrase) ˈfɔːmjəleɪtɪŋ ðiː ˈkwestʃənz
formulating the questions (phrase) ˈfɔːmjəleɪtɪŋ ðiː ˈkwestʃənz

skonstruowanie pytań

gratis (adv., adj.) ˈɡræt.ɪs
gratis (adv., adj.) ˈɡræt.ɪs

gratis

hairdresser’s (n. C) ˈheəˌdresəz
hairdresser’s (n. C) ˈheəˌdresəz

salon fryzjerski

increase in sales (phrase) ɪnˈkriːs ɪn seɪlz
increase in sales (phrase) ɪnˈkriːs ɪn seɪlz

zwiększenie sprzedaży

inflated price (n. C) ɪnˈfleɪ.tɪd praɪs
inflated price (n. C) ɪnˈfleɪ.tɪd praɪs

zawyżona cena

information (n. U) ˌɪn.fəˈmeɪ.ʃən
information (n. U) ˌɪn.fəˈmeɪ.ʃən

informacje

informational poster (n. C) ɪn.fəˈmeɪ.ʃən.əl ˈpəʊ.stər
informational poster (n. C) ɪn.fəˈmeɪ.ʃən.əl ˈpəʊ.stər

plakat informacyjny

legal limitation (n. C) ˈliː.ɡəl ˌlɪm.ɪˈteɪ.ʃən
legal limitation (n. C) ˈliː.ɡəl ˌlɪm.ɪˈteɪ.ʃən

ograniczenie prawne

low price (n. C) ləʊ praɪs
low price (n. C) ləʊ praɪs

zaniżona cena

market problem (n. C) ˈmɑː.kɪt ˈprɒb.ləm
market problem (n. C) ˈmɑː.kɪt ˈprɒb.ləm

problem na rynku

market study (n. C) ˈmɑː.kɪt ˈstʌd.i
market study (n. C) ˈmɑː.kɪt ˈstʌd.i

badania rynku

marketing analysis (n. C, U) ˈmɑː.kɪ.tɪŋ əˈnæl.ə.sɪs
marketing analysis (n. C, U) ˈmɑː.kɪ.tɪŋ əˈnæl.ə.sɪs

analiza marketingowa

marketing plan (n. C) ˈmɑː.kɪ.tɪŋ plæn
marketing plan (n. C) ˈmɑː.kɪ.tɪŋ plæn

plan marketingowy

mass media (n. plural) mæs ˈmiː.di.ə
mass media (n. plural) mæs ˈmiː.di.ə

środki masowego przekazu

maximum price (n. C) ˈmæk.sɪ.məm praɪs
maximum price (n. C) ˈmæk.sɪ.məm praɪs

cena maksymalna

mean value of research results (phrase) miːn ˈvæljuː ɒv rɪˈsɜːtʃ rɪˈzʌlts
mean value of research results (phrase) miːn ˈvæljuː ɒv rɪˈsɜːtʃ rɪˈzʌlts

wartość średnia wyników badań

median (adj.) ˈmiː.di.ən
median (adj.) ˈmiː.di.ən

mediana

minimum price (n. C) ˈmɪn.ɪ.məm praɪs
minimum price (n. C) ˈmɪn.ɪ.məm praɪs

cena minimalna

modified (adj.) ˈmɒdɪfaɪd
modified (adj.) ˈmɒdɪfaɪd

modyfikowany

new product (n. C) njuː ˈprɒd.ʌkt
new product (n. C) njuː ˈprɒd.ʌkt

nowy produkt

norm (n. C) nɔːm
norm (n. C) nɔːm

norma

other people’s song (n. C) ˈʌðə ˈpiːplz sɒŋ
other people’s song (n. C) ˈʌðə ˈpiːplz sɒŋ

cudzy utwór

outside factor (n. C) ˌaʊtˈsaɪd ˈfæk.tər
outside factor (n. C) ˌaʊtˈsaɪd ˈfæk.tər

czynnik zewnętrzny

phone interview (n. C) fəʊn ˈɪn.tə.vjuː
phone interview (n. C) fəʊn ˈɪn.tə.vjuː

wywiad telefoniczny

phone survey (n. C) fəʊn ˈsɜː.veɪ
phone survey (n. C) fəʊn ˈsɜː.veɪ

badanie telefoniczne

place of study (n. C) pleɪs ɒv ˈstʌdi
place of study (n. C) pleɪs ɒv ˈstʌdi

miejsce badania

place the product (phrase) pleɪs ðə ˈprɒd.ʌkt
place the product (phrase) pleɪs ðə ˈprɒd.ʌkt

umieścić towar

placement of products (phrase) ˈpleɪsmənt
placement of products (phrase) ˈpleɪsmənt

rozmieszczenie towaru

preference study (n. C) ˈpref.ər.əns ˈstʌd.i
preference study (n. C) ˈpref.ər.əns ˈstʌd.i

badanie preferencji

preferences spread (n. U) ˈprefᵊrᵊnsɪz spred
preferences spread (n. U) ˈprefᵊrᵊnsɪz spred

rozkład preferencji

prepare a report (phrase) prɪˈpeər ə rɪˈpɔːt
prepare a report (phrase) prɪˈpeər ə rɪˈpɔːt

przygotować raport

price preferences (n. plural) praɪs ˈprefᵊrᵊnsɪz
price preferences (n. plural) praɪs ˈprefᵊrᵊnsɪz

preferencje cenowe

price reduction (n. C) praɪs rɪˈdʌk.ʃən
price reduction (n. C) praɪs rɪˈdʌk.ʃən

obniżka ceny

print a report (phrase) prɪnt ə rɪˈpɔːt
print a report (phrase) prɪnt ə rɪˈpɔːt

wydrukować raport

product (n. C) ˈprɒd.ʌkt
product (n. C) ˈprɒd.ʌkt

produkt

product advertisement (n. C) ˈprɒd.ʌkt ədˈvɜː.tɪs.mənt
product advertisement (n. C) ˈprɒd.ʌkt ədˈvɜː.tɪs.mənt

reklama produktu

product quality (n. U) ˈprɒd.ʌkt ˈkwɒl.ə.ti
product quality (n. U) ˈprɒd.ʌkt ˈkwɒl.ə.ti

jakość produktu

product selection (phrase) ˈprɒd.ʌkt sɪˈlek.ʃən
product selection (phrase) ˈprɒd.ʌkt sɪˈlek.ʃən

wybór produktu

product surplus (n. C, U) ˈprɒd.ʌkt ˈsɜː.pləs
product surplus (n. C, U) ˈprɒd.ʌkt ˈsɜː.pləs

nadwyżka towaru

provision of law (phrase) prəˈvɪʒᵊn ɒv lɔː
provision of law (phrase) prəˈvɪʒᵊn ɒv lɔː

przepis prawa

psychological characteristic (n. C) ˌsaɪ.kəlˈɒdʒ.ɪ.kəl ˌkær.ək.təˈrɪs.tɪk
psychological characteristic (n. C) ˌsaɪ.kəlˈɒdʒ.ɪ.kəl ˌkær.ək.təˈrɪs.tɪk

cecha psychologiczna

purchasing decision (n. C) ˈpɜːtʃəsɪŋ dɪˈsɪʒ.ən
purchasing decision (n. C) ˈpɜːtʃəsɪŋ dɪˈsɪʒ.ən

decyzja zakupowa

quarter (n. C) ˈkwɔː.tər
quarter (n. C) ˈkwɔː.tər

kwartał

research method (n. C) rɪˈsɜːtʃ ˈmeθ.əd
research method (n. C) rɪˈsɜːtʃ ˈmeθ.əd

sposób realizacji badania

research period (n. C) rɪˈsɜːtʃ ˈpɪə.ri.əd
research period (n. C) rɪˈsɜːtʃ ˈpɪə.ri.əd

okres badania

research purpose (n. C) rɪˈsɜːtʃ ˈpɜː.pəs
research purpose (n. C) rɪˈsɜːtʃ ˈpɜː.pəs

cel badawczy

research result (n. C) rɪˈsɜːtʃ rɪˈzʌlt
research result (n. C) rɪˈsɜːtʃ rɪˈzʌlt

wynik badań

research tool (n. C) rɪˈsɜːtʃ tuːl
research tool (n. C) rɪˈsɜːtʃ tuːl

narzędzie badawcze

respondent (n. C) rɪˈspɒn.dənt
respondent (n. C) rɪˈspɒn.dənt

respondent

result of the analysis (phrase) rɪˈzʌlt ɒv ðiː əˈnæləsɪs
result of the analysis (phrase) rɪˈzʌlt ɒv ðiː əˈnæləsɪs

wynik analizy

results analysis (n. C, U) rɪˈzʌlt əˈnæl.ə.sɪs
results analysis (n. C, U) rɪˈzʌlt əˈnæl.ə.sɪs

analiza wyników

results compilation (n. C) rɪˈzʌlts ˌkɒmpɪˈleɪʃᵊn
results compilation (n. C) rɪˈzʌlts ˌkɒmpɪˈleɪʃᵊn

opracowanie wyników

sale (n. U) seɪl
sale (n. U) seɪl

sprzedaż

sales report (n. C) seɪlz rɪˈpɔːt
sales report (n. C) seɪlz rɪˈpɔːt

raport sprzedaży

sales result (n. C) seɪlz rɪˈzʌlt
sales result (n. C) seɪlz rɪˈzʌlt

wynik sprzedaży

shop (n. C) ʃɒp
shop (n. C) ʃɒp

sklep

shopping centre (n. C) ˈʃɒp.ɪŋ ˈsen.tər
shopping centre (n. C) ˈʃɒp.ɪŋ ˈsen.tər

centrum handlowe

shortage in supply (phrase) ˈʃɔː.tɪdʒ ɪn səˈplaɪ
shortage in supply (phrase) ˈʃɔː.tɪdʒ ɪn səˈplaɪ

brak w zaopatrzeniu

situation on the market (phrase) ˌsɪtʃ.uˈeɪ.ʃən ɒn ðə ˈmɑː.kɪt
situation on the market (phrase) ˌsɪtʃ.uˈeɪ.ʃən ɒn ðə ˈmɑː.kɪt

sytuacja na rynku

social characteristic (n. C) ˈsəʊ.ʃəl ˌkær.ək.təˈrɪs.tɪk
social characteristic (n. C) ˈsəʊ.ʃəl ˌkær.ək.təˈrɪs.tɪk

cecha społeczna

special offer (n. C) ˈspeʃ.əl ˈɒf.ər
special offer (n. C) ˈspeʃ.əl ˈɒf.ər

specjalna promocja

standard of services (phrase) ˈstændəd ɒv ˈsɜːvɪsɪz
standard of services (phrase) ˈstændəd ɒv ˈsɜːvɪsɪz

standard usług

storage (n. U) ˈstɔː.rɪdʒ
storage (n. U) ˈstɔː.rɪdʒ

magazyn

storage problem (n. C) ˈstɔː.rɪdʒ ˈprɒb.ləm
storage problem (n. C) ˈstɔː.rɪdʒ ˈprɒb.ləm

problem magazynowy

strategic purpose (n. C) strəˈtiː.dʒɪk ˈpɜː.pəs
strategic purpose (n. C) strəˈtiː.dʒɪk ˈpɜː.pəs

cel strategiczny

study assumption (n. C) ˈstʌd.i əˈsʌmp.ʃən
study assumption (n. C) ˈstʌd.i əˈsʌmp.ʃən

założenie badań

survey (n. C) ˈsɜː.veɪ
survey (n. C) ˈsɜː.veɪ

ankieta

survey study (n. C) ˈsɜː.veɪ ˈstʌd.i
survey study (n. C) ˈsɜː.veɪ ˈstʌd.i

badanie ankietowe

target group (n. C) ˈtɑː.ɡɪt ɡruːp
target group (n. C) ˈtɑː.ɡɪt ɡruːp

grupa docelowa

term of use (n. C) tɜːm ɒv juːz
term of use (n. C) tɜːm ɒv juːz

zasada korzystania

T‑shirt print (n. C) ˈtiː.ʃɜːt prɪnt
T‑shirt print (n. C) ˈtiː.ʃɜːt prɪnt

nadruk na koszulce

website (n. C) ˈweb.saɪt
website (n. C) ˈweb.saɪt

strona internetowa